Final Business Plan Katie Manis, MS, RD-AP, CDN, CNSC
Business Plan Value is the process of researching and thinking about the business in a systematic way Think things through Study and research as needed Look at the business critically Take the time now to avoid mistakes later
Business Plan Should be a flowing narrative Executive Summary Write LAST Explain the fundamentals of the business What is your product/service? Who are your customers? What does the future hold for your company?
Business Plan General Company Description Mission Statement What do you do? Who is your target market What is your company history? Important Strengths and Core Competencies Significant challenges in the future
Business Plan Products/Services and Marketing Plan Market Research results Target Market Competition Marketing Strategy Marketing Mix Operational Plan Daily operation of the business, location, equipment, surrounding environment Personnel, Inventory
Business Plan Management and Organization Who manages the business day to day? Organizational Chart Personal Financial Statement Owners often draw on personal assets to finance the business Financial History and Analysis Assets vs Liabilities Breakeven Point
Business Plan Appendices (if needed) Advertising Materials Industry Studies Blueprints and plans Detailed list of equipment owned or to be purchased Copies of leases and contracts Letters of support for future customers Market Research Studies
Business Plan Assignment The CEO of the hospital is requesting a modified business plan from each department during the process of streamlining the facility. Follow the guidelines provided on Blackboard. Submit on Blackboard
Business Plan Assignment Your business plan should include the following components at minimum: Executive Summary General Company Description Sample Job Description Productivity/Schedule Labor Budget Marketing Plan