Final Project For a Business Plan for sanico.pptx

Project for a business plan

1. Branding Strategy Submitted By: Hassan Sharif – L1F20MBAM0005 Khawaja Ammar Akram - L1S20MBAM0042 Fahad Ali – L1F20MBAM0004   Course Instructor: Dr. Raja Irfan Sabir

2. Do you use Public washrooms or not?

3. The name chosen for the company is Sanico as it represents the true aura of the firm and encapsulates it within one word, sanitation and eco-friendly. Sanico is a high-end rental mobile washroom service. While maintaining the sanitation label, we also practice sustainability Brand Overview

4. Brand Overview: The idea of the business is to acquire mobile and portable washrooms of different categories from various manufacturers globally and rent them to different organizations and government. Reduce sanitation related issues by offering hygienic sanitation solutions Provide sustainable treatments by using in built storage tanks for water and human waste Dynamic systems that will allow us to customize our services according to the need of consumer Mission and Vision: Sanico is committed to provide its users with high end sustainable mobile sanitary solutions to cater to their sanitation needs whenever wherever. We envision a world with no skepticism regarding hygiene, by provision of affordable and reliable services designed by focusing on our customer expectations and demands

5. Brand Uniqueness: Brand Uniqueness: We are the pioneer of providing this type of service that is directly related with the public health. In this way, we are fulfilling our Corporate Social Responsibility as well. Fundamental Goals: Profit Maximization without exploiting our customers. Contribution in the wellbeing of the general public.. Brand Architecture: Our brand Sanico is going to be a “Branded House” brand architecture since our idea is a unique one and once we get a strong brand value and recognition in the market we are going to use our brand in our other extensions as well.

6. Industry Analysis: History: The portable washroom industry started in the world in late 1940’s in California in the ship yards. In 1970’s they started marking washrooms in fiberglass cabins and later on they were made in polyethylene. In Pakistan, the industry is still new and there is a lot of untapped market to cater to in Pakistan. The rental market: The Rental Market for mobile washrooms is very huge and there exist a lot of industries that can utilize the services of the company. The industries include: Construction Events & Recreations Commercial

7. International Competitors: National Construction Rentals Inc. Waste Management Inc. United Site Services Inc. Northwest Cascade Inc. Andy Gump Inc. Rumpke Consolidated Companies Inc. Competitors: Peal International Porta Cabins

8. Market Analysis: Target Market Event catering companies, Construction companies, Entertainment companies, State and local governments, Circuses, campgrounds and outdoor recreational event companies. Due to Covid-19 the demand for our product has increased by a great amount, that is safe sanitary needs.

9. Operations Plan: Equipment Required Washroom containers Miscellaneous equipment Generators Cleaning truck Service Design and Development Plan Planning and advice The number and type of containers shall be determined, as well as the anticipated rental period, cleaning intervals, location, date of delivery/collection and the terms of payment. Delivery of Containers Accessibility for the maintenance crew to reach the trailer for maintenance and service checkups. On-site servicing Servicing will include cleaning the tanks, cleaning the washrooms and loading them with all the required amenities and proper disposal of the waste

10. Waste disposal This is to be properly disposed of at the scheduled or assigned waste-water disposal plants. The locations will be sought by contacting local government and waste management companies . Collection of the Containers The contents of the waste tank are to be pumped out into the service vehicle and the toilet paper (and other consumables) have to be removed before loading and securing the container with the truck. Service Design and Development Plan Critical Risk: There are some risks which are involved in mobile washroom rental business : Overbooking or Under-booking Discharge of Wastewater at Power & Water site Spill Response These important factors should be kept in mind for smooth execution of the operations.

11. Brand Identity: For our business, Sanico we are focused on eco-friendly sanitation of the society. Our brand logo depicts the eco friendliness and sustainability. The Green leaves shows that our company is doing the process by environmentally sustainable methods. Brand Mantra: T he brand mantra of our company Sanico is “ Cleanliness is the half of the faith”. Branding Plan: PESTEL Analysis: Political Factors: Trade restrictions, labor law, tax policy, tariffs, environmental law and political stability. Because of political intervention circumstance in our country, our business will confront endanger circumstances. Economic Factors: Yearly GDP of Pakistan in 2021 was 264 billion US dollars, and it expanded by 0.5%. Tax laws and international regulations affecting economy might get a problem for our business. The Import Restrictions may be a factor in this.

12. Social factors: Socially pakistan is a very diversified country with majority of its population being in middle class. Perception of public health and using public sanitation facilities is not developed because of lack of proper facilities. In start we will face some hindrance and resistance which we need to overcome . Technological Factors: Technological elements incorporate mechanical perspectives like R&D action, Automation, innovation motivations and the pace of innovative change. We will utilize new innovative creations to offer the best support to our customers Environmental Factors: incorporate biological and ecological viewpoints like climate, environment, and environmental change, which may particularly influence ventures We are climate conscious. We won't utilize any compound which might harm climate. Legal Factors: Legitimate elements incorporate discrimination law, consumer law, antitrust law, work law, and wellbeing and security law. These variables can influence how an organization works, its expenses, and the interest for its items.

13. Secondary Brand Associations: The cleaning products used for sanitation NGO’s who are working for environment preservation NGO’s which are focused on Public health Public Health Departments of states Celebrities who endorse cleanliness Doctors and Paramedics Brand Portfolio: The brand Portfolio of Sanico after a certain period of time can be expanded into various fields Cleaning products Manufacturing of small scale mobile washrooms Acquiring the public washrooms company

14. Marketing Plan: Product: Weld-in steel man doors with vents Spray foam insulation on ceiling Rigid floor insulation (FRP) panels behind the urinals and toilets Vinyl wrapped drywall Durable rubber baseboards In-wall electric heaters Air conditioning units Vinyl flooring Interior vapor-proof lighting Mirrors, paper towel dispensers, and soap dispensers and others

15. Directed towards event organizers Charges on rental basis Per day rent for 20ft container will be Rs 45,000 & 40ft container will be Rs 80,000 Standard rate Additional charges for cleaning staff if required Price: Portray our product as a luxury service provider Position it above competitors in terms of price and quality Place:

16. We will reach out event organizers directly Advertisements might be placed on mobile containers Brochures Promotion:

17. Out of home Marketing: The out of home marketing strategies for Sanico is focused on the public awareness campaigns to use clean and hygienic sanitation facilities. Since our product is not consumer focused our marketing is focused on B2B and event management companies. The consumer focused campaigns will create awareness hence leading to demand of our product in events and gatherings. Celebrity Endorsements: For Sanico we will be using endorsement of people who support public health: Dr . Yasmeen Rashid (Health Minister of Punjab) Dr . Faisal Sultan (CEO Shaukat Khanum ) Mahira Khan (Actress) These celebrities will endorse public health using our platform hence creating more brand recognition.

18. Social Media Pages:

19. Management Team & Company Structure: We are a team of dynamic individuals looking forward to bring about a change in the local sanitation industry. Pakistan lack in eco-friendly and clean public sanitation services, We, therefore, decided to tap this market . CEO COO CFO CMO

20. Initial Investment and O wnership: Our initial investment mounts up to 20 million. These funds will be expensed towards for critical efforts including: product specification and finalization, field research, customer relations and development of local partnerships, sales and marketing, and labor. ITEM Unit cost Total Cost CONTAINERS (4 units with solar panels) 1750000 7000000 Trailers (4 units) 1000000 4000000 Truck with Cleaning equipment (1 unit) 7000000 7000000 Office furniture and IT 600000 600000 Misc. costs (rent and utility for 2 years) 1400000 1400000       TOTAL COST   20000000

21. Market Research: Questionnaire Demographic Information

22. 1 How difficult is it for you to access public toilets when you need to? 2 How convenient are public washrooms? How satisfied are you with the availability of public washrooms? 4 How would you rate the cleanliness of these public washrooms? 5 To what extent do you believe these washrooms are hygienic? 6 How satisfied are you with the material of these public washrooms? 7 Are supplies (soaps etc.) used in these washrooms hygienic? 8 How satisfied are you with the durability of public toilets? 9 To what extent do you believe these washrooms are safe to use? 10 Do you think public toilets leak or overflow waste water? Questions:

23. Interview : How long have you been in this community? Which groups are mainly responsible for as far as sanitation in this community? What are some of the issues concerning sanitation? What are some of the highlights of the sanitation data captured? What is your general opinion of sanitation in your community? Which type of sanitation facility is mostly available?

24. Prior Research: Type of Toilet:

25. Type of Sanitation System:

26. People Living Without Basic Sanitation Facilities:

27. Conclusion: Public dirty washrooms are big pain. Sanico will serve as a social idea towards the betterment of country. Also serve as a cause to uninterrupted revenue flow for investors. A good initiative for the public in mountainous areas, tourists spots, mega projects etc. Hygiene should now be the top priority considering the health circumstances . It’s a unique idea and will capture good chunk in the market.

28. THANK YOU!!!