Final project on Britannia company and competitor

sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.

1. 1



BRITANNIA Submitted by:
GOOD DAY… RAMAN BANG.
IT’S A SMILE THAT MAKES IT A GOOD DAY PGDM-II, PRN-DM17B42

2. 2

Contents
SECTOR INFORMATION ........................................................................................................ 4
INTRODUCTION ............................................................................................................................................... 4
INDUSTRY SIZE ................................................................................................................................................ 5
GROWTH OF THE SECTOR ............................................................................................................................. 6
PORTER’S FIVE FORCE MODEL .................................................................................................. 6
COMPANY INFORMATION .................................................................................................... 8
COMPANY SNAPSHOT ..................................................................................................................................... 8
SWOT ANALYSIS (COMPANY) ........................................................................................................................ 9
PRODUCT PORTFOLIO .................................................................................................................................. 10
COMPETITOR ANALYSIS .............................................................................................................................. 11
NEWS RELATED TO BRITIANNIA ................................................................................................................ 13
MARKETING .........................................................................................................................14
SWOT ANALYSIS (PRODUCT “GOOD DAY”) .............................................................................................. 14
MARKETING MIX ........................................................................................................................................... 15
SEGMENTATION/TARGETING/POSITIONING .......................................................................................... 17
SEGMENTATION: ......................................................................................................................................... 17
TARGETING: ................................................................................................................................................. 17
POSITIONING ............................................................................................................................................... 17
PRODUCT LIFE CYCLE (PLC) ......................................................................................................................... 19
FINANCE ...............................................................................................................................20
GROSS PROFIT: .............................................................................................................................................. 20
NET PROFIT MARGIN: ................................................................................................................................... 20
DIRECT AND INDIRECT COST OF THE COMPANY .................................................................................... 21
FIXED ASSET ADDED DURING THE YEAR.................................................................................................. 21
WORKING CAPITAL OF THE COMPANY ..................................................................................................... 22
DEBT/EQUITY RATIO OF THE COMPANY AND ITS IMPLICATION ....................................................... 22
HUMAN RESOURCE MANAGEMENT ....................................................................................24
ORGANISATIONAL STRUCTURE HIEREACHY OF BRITIA NNIA .............................................................. 24
JD AND JS POSTED BY THE COMPANY ....................................................................................................... 25
MARKETING ................................................................................................................................................ 25
FINANCE ...................................................................................................................................................... 25
HRM .............................................................................................................................................................. 26
Recruitment sources of company .............................................................................................................. 27

3. 3

SELECTION PROCEDURE .............................................................................................................................. 27
Induction Program ........................................................................................................................................ 28
Training........................................................................................................................................................... 28
Types of training ........................................................................................................................................... 28
Physical Training ........................................................................................................................................... 28
On Job Training ............................................................................................................................................. 28
Religion and spirituality Training ................................................................................................................. 28
Artificial intelligence feedback .................................................................................................................... 28
EMPLOYEE BENEFIT PROVIDED ................................................................................................................. 29
ORGANISATIONAL CULTURE (REVIEW FROM THE EMPLOYEE) .......................................................... 30
REFRENCES ..........................................................................................................................31

4. 4

SECTOR INFORMATION

INTRODUCTION
The FMCG (Fast moving consumer durable) sector deals with the production, distribution & marketing of
consumer packaged goods, i.e. those categories of products that are consumed at regular intervals. Example: -
include food & beverage, personal care, pharmaceuticals, plastic goods, paper & stationery and household
products etc. The industry is very wide in term of product range and offers a huge no. job opportunity in functions
such as sales, supply chain, finance, marketing, operations, purchasing, human resources, product development
and general management
FMCG (Fast moving consumer goods) is the 4
th
largest growing sector in the Indian economy with Household &
Personal Care accounting for 50% of FMCG sales in India. Growing awareness, easier access & changing lifestyle
have been the key growth driver of the sector. The urban segment (accounts for a revenue share of around 60%)
is the largest contributor while there is huge rise in rural consumption to drive FMCG market (Healthy growth of
8-10 per cent per annum) and is expected to add US$ 100 billion in consumption demand by the end of 2017.
In India, the FMCG (Fast moving consumer goods) industry is the 4th largest sector with a total (organized)
market size of over US$15 billion in 2007, as per ASSOCHAM, % can be classified under the premium and
popular segments. The premium segment (25%) hails mostly to the higher/upper middle income consumers while
the price sensitive popular or mass segment (75%) consists of consumers belongs mainly to the semi-urban or
rural areas that are not, and cannot afford to be, brand conscious.


IBEF.ORG
46.2
17.4
28.8
CONTRIBUTION
ServicesAgricultureIndustry

5. 5

INDUSTRY SIZE
FMCG (Fast moving consumer durable) is the 4
th
largest sector in the economy with a total market size in excess
of RS2000 billion. The sector has grown at a CAGR (Compounded annual growth rate) of 11% over the last
decade. Food products (43%) is the leading segment followed by personal care (22%).
The Indian FMCG (Fast moving consumer durable) sector is expected to grow at a CAGR of 12-17 per cent over
the next 5 year and reach market size of nearby 4000-6200 billion by F.Y 2020.



IBEF.ORG

25%
49%
9%
4%
5%
8%
Market Size(%)
Personal Care
Food Products
Hair&Care
OTC Products
Household
Others

6. 6


GROWTH OF THE SECTOR
The revenue of the FMCG in India from 2007 to 2020. The FMCG market in India generated revenue worth US$
49 billion in 2016. By, 2020 the revenue of the sector is forecasted to reach US$ 104 billion in 2016, revenue for
FMCG sector stood at US$49 billion. In the long run, with the system becoming more transparent and easily
compliable, demonetization is expected to benefit the organized player in the sector FMCG.
The FMCG (Fast moving consumer durable) sector, that witnessed a slowdown for the past three year, has a
potential to grow by more than 15% over the next 2-3 years if player in the sector focus on improving brand
penetration. “India is at the cusp of the FMCG S-curve and there is significant room to grow over the next 5-10
years. A nominal GDP growth rate of roughly of 12% over the next three years could signal on an FMCG growth
by over 15%. The industry growth rate compared to GDP has fallen to 0.8 from a historical ratio of 2:1. Food
emerged as the fast growing segment at approx. 10%, with big urban area and more affluent customer driving this
growth. On the other face Homecare grew at 9 per cent which is desired by less affluent customer.
FMCG (Fast moving consumer goods) sector contribution to the country’s GDP now stand at 24.3




IBEF.ORG
31.6
33.3
35.7
38.8
43.1
49
57.4
68.4
83.3
103.7
2011 2012 2013 2014 2015 2016 2017 2018F 2019F 2020F
FMCG REVENUE(U.S.$ BILLION)
REVENUE(U.S.$ BILLION) Expon. (REVENUE(U.S.$ BILLION) )

7. 7

PORTER’S FIVE FORCE MODEL


Competitive rivalry
1. Private label brands by retailers are priced at a discount to mainframe brands limits competition for the
weak brands
2. Highly fragmented industry as more MNC’S are entering
Threat of new entrant
1. Huge investment in setting up distribution network and promoting brands
2. Spending on advertisement is aggressive
Substitute products
1. High availability of multiple brands of FMCG
2. Narrow products differentiation under vary brands
3. Cut throat Price war
Bargaining power of suppliers
1. Big FMCG companies are able to dictate the prices through local sourcing from a fragmented group of
key commodity suppliers
2. Number of suppliers
Bargaining power of customer
1. Low switching cost induces the customer product shift
2. Influences of marketing strategies
3. Availability of similar product or same product
Compete
-tior
rivalry
Bargaining
power of
supplier
Threat of
substitute
Bargaining
power of
buyer
Threat of
new
entrants

8. 8

COMPANY INFORMATION
COMPANY SNAPSHOT

Britannia Industries is one of the India’s leading FMCG company with a 100-year legacy and annual revenue
accounts in excess to 9000 crore Britannia is among most trusted brand of India and manufactures India’s one of
the favorite Products like “GOOD DAY, TIGER, MILK BIKKIS & MARIE GOLD” which are household name
in India. Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy product including Cheese,
Beverages, Milk, and yoghurt. Britannia is a brand with which many generation of Indians have grown and
cherished and loved the brand and products. Britannia products are available across the country in close to 5
million retail outlets and reach over 50% of Indian homes.
The company’s Dairy business contributes close to 5 per cent of revenue and Britannia dairy products directly
reach 100,000 outlets.
Britannia bread is the largest brand in the organized bread market with an annual t/o of 100,000 tons in volume
and RS 450 crore in value. The business operates with 13 factories and 4 franchisees selling close to 1 million
loves daily across more than 100 cities and town of India.
Britannia have a presence in more than 60 countries across the globe. Britannia have international footprint include
presence in the middle east through local manufacturing in UAE and Oman, are the No. 2 biscuit player in UAE
with a strong contention to leadership and have a similarly strong market position in other GCC countries.
Britannia is also the market leader in Nepal and are in the process of investing a manufacturing facility in the
country.
Brand Britannia is most trusted valuable and popular brand brands in various surveys conducted by prestigious
organization like Millward brown, IMRD, WPP group and Havas Media group to name a few

9. 9

SWOT ANALYSIS (COMPANY)



•Britannia is the only company in India that has
offerings in bakery product across the segment
and hold 30% market share
•High brand recall
•Good market penetration and vast distribution
S
•Over dependency on the biscuit business as 75%
revenue comes from this market
•Various brand got commoditized over time
•Struggling dairy business as contribute 5% only of
company revenue.
•No overseas presence
W
•Changing lifestyle and demand for healthier food
product
•Expanding its market through overseas market
•Emerging dairy industry with organoleptic (flavour,
taste and colour) features shaping the dairy
industry.
O
•Competetion in the market with increasing
number of player.
•Price of raw material increase in the price of the
end product
•High diversified consumer goods market where
lots of brands claiming different sorts of benefit.
T

10. 10

PRODUCT PORTFOLIO
PRODUCT PRICE
GOOD DAY BISCUIT
63gm-10
120gm- 20
NUTRICHOICE
2*250gm- 94
4*100gm- 56
MARIE GOLD
150gm- 20
68gm- 10
TIGER 5*100gm- 47
4*100gm- 38
JIM JAM

5*100gm- 80
150gm- 30
BOURBON 5*120gm- 78
150gm- 27
120gm- 20
60gm- 10
BREADS Whole bread
400gm- 33
DAIRY Butter product
500gm- 247
CAKES 4*140gm- 113
5*60- 71
3*50gm- 42
RUSK Premium rusk
300gm- 38

11. 11


COMPETITOR ANALYSIS

12. 12

COMPETETIOR NAME MARKET SHARE
Britannia 38%
ITC 11%
Parle agro 40%
Priya – Gold 15%
Other 6%




MONEYCONTROL.COM



35%
10%
36%
14%
5%
Competetior analysis
Britannia
ITC
Parle agro
Priya - Gold
Other

13. 13


NEWS RELATED TO BRITIANNIA





















Britannia Industries is planning a RS 1000 crore investment to set up a mega
food park in Ranjangaon Maharashtra.
Share khan is bullish on Britannia Industries has recommended buy rating on the
stock with a target price of RS 4665 in its research report dated on 5 October,
2017
Prakash Gaba of prakashgaba.com is off the view that one may hold Britannia
industries
KR Choksey recommended buy rating on Britannia industries with a target price
of 4531 in its research report dated on August 09, 2017.
Britannia Industries reported 5.96 percent increase in consolidated net profit at
RS 210.91 crore for the fourth quarter ended march 31

14. 14

MARKETING

SWOT ANALYSIS (PRODUCT “GOOD DAY”)



•Low price with a good quality product
•Good advertising and visiblity
•A nice and unique type of attractive packaging
•Strong distribution channel and good brand image
of good day
S
•Many competetiors in the same segment so
limited market share
•Food product means limited shelf life if retailer or
convienience store dosen't sell this on timeW
•Tie up with schools and coorporate as a part of
meals
•Untapped rural marketO
•Severe threat from wafer and salted snack market
•Similar Biscuit Categories Coming Up FastT

15. 15

MARKETING MIX








PRODUCT
It is a major product produce by R&D of Britannia and is popular because of its rich and unique taste.
Available in package- 300GM & 100GM
Great taste of nuts and cashew in new GOOD DAY CASHEW
Great taste of cookies n new GOOD DAY NUT COOKIES
Most famous buttery NEW GOOD DAY BUTTER
Added flavorsome of Choco-chips in NEW GOOD DAY CHOCO-CHIPS

16. 16






















PRICE
Britannia Good day cashew cookies 200gm- 35RS, 600gm- 105
Britannia Good day butter cookies 150gm- 20RS
Britannia Good Day Choco-nut biscuit 75gm- 25RS, 150gm- 40 RS
Britannia Good Day Chunkies 100gm- 50 RS
Britannia Good Day 100gm- 30 RS


PLACE
Product have been launch in both segment in Urban and rural parts
Easily available in Convenience store, grocery store, hypermarket, supermarket,
discount store, Modern outlets like Bid Bazaar, D-mart
Organization like airlines, hotels, and railways.

17. 17








SEGMENTATION/TARGETING/POSITIONING

SEGMENTATION:
DEMOGRAPHIC-
AGE- Matured people, Teenagers, Today’s Youth
INCOME- Middle and upper class income group
GENDER- Both Male and Female
AREA- Urban and Sub-Urban area
PSYCHOGRAPHIC-
Britannia adopted itself according to the convenience and lifestyle of the Indian consumers so Britannia came up
with a different and new product line.
BEHAVIOURAL
BENEFITS- Health benefit, All Nutri product, tea time biscuit or snack.
USAGE- GOOD DAY is used to stop Instant hunger, for, to taste, for those who want some food characteristics
in a biscuit
OCCASION- Snack biscuit, fruits roll for occasion purpose
TARGETING:
Britannia “GOOD DAY” Biscuit aims at 1) Upper level income group people
2) All Age group people
3) People living in the Tier 1/Tier 2/Tier 3 cities
POSITIONING
Positioning is as everyday Biscuit which bring happiness in everyone’s life

PROMOTION
Advertisement through television, print, and radio
Sales promotion- Britannia khao World cup jao
Public event- Lagan cricket match
Interactive web sites

18. 18

POISITIONING MAP

HIGH






LOW HIGH







LOW

Good day
Pure magic
Oreo
Dark fantasy
Little hearts
Krack-jack
50-50
20-20
Tiger
Parle-G

19. 19

PRODUCT LIFE CYCLE (PLC)











According to the research conducted through survey it is found that “GOOD DAY” biscuit is at the 4
th
stage of
PLC that means it is at the stage of maturity. This means the brand “GOOD DAY” is well known to each and
every customer and maximum people are consuming this in the metro cities, though the price of this brand is little
higher than other competitor but people are liking this brand as they like the taste and being healthy factor is added
to it and also its tagline IT’S A SMILE THAT MAKES IT A GOOD DAY attract the customer.
MATURITY
1) Growth stabilizes market share is substantial & competition is high
2) Effective maturity stage strategies are:
a) The product is differentiated from the product of competitor
b) Brand image of the product may be emphasized
c) New market may be developed
d) New user of the product is developed
e) Reusable packaging is introduced

R % D
INTRO
GROWTH
MATURITY
DECLINE

20. 20

FINANCE
GROSS PROFIT:
Gross profit is a company's total revenue (equivalent to total sales) minus the cost of goods sold. Gross profit is
the profit a company makes after deducting the costs associated with making and selling its products, or the
costs associated with providing its services. Gross profit will appear on a company's income statement or can be
calculated with this formula:
Gross Profit = Total Revenue – Cost of Goods
Gross Profit Margin: (Gross Profit/ Total Revenue) *100
For year 2016:
Total revenue: 8046.11
Cost of goods sold: 3796.44
Gross Profit: 4249.67
Gross Profit Margin: 0.52 or 52.8%
For year 2017:
Total revenue: 8559.15
Cost of goods sold: 4342.78
Gross Profit: 4216.37
Gross Profit Margin: 0.49 or 49%
NET PROFIT MARGIN:
Net profit margin is the percentage of revenue left after all expenses, intrest and tax deducted from the total
sales. Or simply we can say it is the ratio of net profit and the total operating revenue.
Net profit margin = Net profit/ Total operating Revenue
For Year 2016:
Total operating Revenue: 7947.90
Net Profit: 749.09
Net profit Margin: 0.94 or 9.42%

For Year 2017:
Total Operating Revenue: 8414.37
Net Profit: 843.69
Net Profit Margin: 0.10 or 10.02

21. 21

Observations:
I found that from year 2016 to 2017 the total revenue of the company increases by 6.37% and the Gross profit
margin decreases by 3.8% due to the increase in the cost of goods sold in 2017.
I also observe that as the total revenue increases from year 2016 to 2017, the net profit also increase by 12.6%
during that period but there is very less change(increase) in the net profit margin.
DIRECT AND INDIRECT COST OF THE COMPANY

2017 2016 Change(%)
DIRECT COST
Cost of Materials Consumed 4342.78 3796.44 14.36
Purchase of Stock-in-Trade 904.78 833.01 8.6
Change in inventories of FG, WIP, Stock
in trade
-49.25 -7.12 591
Total Direct Cost 5198.31 4622.33 12.46
INDIRECT COST
Employee Benefit Expenses 241.68 209.21 15.5
Finance Cost 1.34 1.25 7.2
Depreciation and Amortization 96.43 86.89 10.9
Other Expenses 1770.23 1984.54 -10.8
Total Indirect Cost 2109.68 2281.89 -7.5

OBSERVATIONS:
There is an increase in direct cost in year 2017 by 12.46% due to 14% increase in cost of material consumed and
increase in purchase of stock in trade by 8% in current year.
The indirect cost of the company decreased by 7.5%
FIXED ASSET ADDED DURING THE YEAR
Fixed Asset added during the year 2017 = Fixed asset in 2017 – Fixed asset in 2016
Fixed assets 2017 2016
Tangible Assets 812.47 626.13
Intangible Assets 11.60 13.26
Capital work-in-Progress 29.77 74.50
Other Assets 15.25 0.00
Total Fixed Assets 869.09 713.89

22. 22

Fixed asset added during the year 2017 = 869.09 – 713.89
= 155.20

WORKING CAPITAL OF THE COMPANY
Working capital is a measure of both a company's efficiency and its short-term financial health. Working capital
is calculated as:
Working Capital = Current Assets - Current Liabilities
Current Liabilities 2017 2016
Short term borrowings 0.00 0.00
Trade payables 643.82 659.44
Other current Liabilities 229.26 191.18
Short term provisions 216.34 492.08
Total current Liabilities 1089.42 1342.70









2017 2016
Working Capital 915.46 74.69

Observations:
The Working Capital in 2017 is approx. 12 times more than that in 2016
DEBT/EQUITY RATIO OF THE COMPANY AND ITS IMPLICATION
Debt - Equity Ratio = Total Liabilities / Shareholders' Equity
Where shareholder’s Equity = Total Assets – Total Liabilities
= Total Shareholder’s Fund
Current Assets 2017 2016
Current investment 85.73 343.63
Inventories 602.61 384.01
Trade Receivables 126.41 106.70
Cash and Cash
equivalents
53.55 24.80
Short term loan and
advance
823.01 558.25
Other current assets 313.57 0.00
Total current Assets 2004.88 1417.39

23. 23

Total Liabilities = Total Non-Current Liabilities + Total Current Liabilities
SHAREHOLDER’S FUND 2017 2016
Equity share capital 24.0 24.0
Total share capital 24.0 24.0
Reserve and surplus 2557.98 1676.16
Total Reserve and surplus 2557.98 1676.16
Total Shareholder’s Fund
2581.98 1700.16
NON-CURRENT LIABILITES
Long Term Borrowings 0.44 0.49
deferred Tax Liabilities 0.00 0.00
Other Long Term Liabilities 24.30 21.05
Long Term Provisions 0.00 0.00
Total Non-Current Liabilities 24.74 21.54
CURRENT LIABILITES
Short Term Borrowings 0.00 0.00
Trade Payables 643.82 659.44
Other Current Liabilities 229.26 191.18
Short Term Provisions 216.34 492.08
Total Current Liabilities 1089.42 1342.70
Total Liabilities 1114.16 1364.24
DEBT/EQUITY RATIO 0.43 0.80

24. 24

HUMAN RESOURCE MANAGEMEN T

ORGANISATIONAL STRUCTURE HIEREACHY OF BRITIANNIA




CHAIRMAN
MANAGING
DIRECTOR
CHIEF EXECUTIVE OFFICER
CHIEF FINANCIAL OFFICER
GENERAL MANAGER
REGIONAL PERSONAL MANAGER

25. 25

JD AND JS POSTED BY THE COMPANY
MARKETING

Job description
 Product Development,
 Packaging
 Lab and Regulatory
 Nutrition and Capability
 Quality Assurance
 Process Technology
 Engineering and Scale Up
 Marketing and Brand Teams
 Purchase and Material Planning Teams etc.
Job specification
 Education: Post Graduate, preferably in Food Technology and Related Fields
 Experience: Experience in related fields of Food Science & Technology preferably Bakery Products
 Competencies: Knowledge of Food Products Research and Development, Manufacturing, Regulatory and
Quality Assurance
FINANCE

Job description
 Monthly MIS preparation along with detailed analysis report
 Quarterly closing of accounts and quarterly reporting to Group accounts team
 Preparation of Board presentation along with performance report, certificates, etc. for quarterly Board
meeting
 Outlook and Budget/projections to be drawn up
 Internal financial controls preparation of detailed risk matrix/sops etc and get clean report of IFC from
Statutory auditors
 Statutory compliances Direct and Indirect taxation
 Annual closing of accounts - preparation of detailed accounts along with schedules as per IND AS and
get clean report from Statutory auditor.
Job Specification

 Excellent Communication Skills
 Should have knowledge of General Accounting
 Should have knowledge of Account Receivable
 Should be immediate joiner
 Candidate should be a B. Com or MBA (Finance).

26. 26


HRM
Job description

 Manage product development
 Responsibilities of role requirement
 Quality maintenance
 Working hand own in developing recipes
 Collecting competing products
 Developing prototype & defines packaging requirement
 Nutrition enhancement as well as productivity improvement
Job Specification
 Graduation/Post graduation
 2-5 experience in food processing industry
 Knowledge of bakery like mixing baking packing etc.
 Knowledge of food ingredients & food recipes

27. 27

Recruitment sources of company
 Campus Recruitment:
Visiting educational and training institutes/campuses for recruitment
 Headhunters:
Institute of engineers, All India Management Association, etc. provide placement service to the
members.
i

 Deputation:
Sending an employee to another organization for short period of two to three years
 Word-of-mouth:
The word is passed around the vacancies or opening in the organization
 Raiding or Poaching:
In this method the rival firms by offering terms and condition, try to attract qualified employees to
join the

SELECTION PROCEDURE
 Preliminary interview
 Selection test
 Employment interview
 Reference and background check
 Selection decision
 Physical examination
 Job offer
 Contract of employment

28. 28

Induction Program
 Any legal requirements (for example in the, some Health and Safety training is obligatory)
 Any regulatory requirements (for example in the banking sector certain forms need to be completed)
 Introduction to terms and conditions (for example, holiday entitlement, how to make expense claims, etc.)
 A basic introduction to the company, and how the particular department fits in
 A guided tour of the building
 Completion of government requirements (for example in submission of a P45 or P60)
 Set-up of payroll details
 Introductions to key members of staff
 Specific job-role training
Training
Training is teaching, or developing in oneself or others, any skills and knowledge that relate to
specific useful competencies. Training has specific goals of improving one's capability,
capacity, productivity and performance. It forms the core of apprenticeships and provides the backbone of content
at institutes of technology (also known as technical colleges or polytechnics).
Types of training
Physical Training
Physical training concentrates on mechanistic goals: training programs in this area develop specific skills or
muscles, often with a view of peaking at a particular time. Some physical training programs focus on raising
overall physical fitness.
In military use, training means gaining the physical ability to perform and survive in combat, and learning the
many skills needed in a time of war. These include how to use a variety of weapons, outdoor survival skills, and
how to survive being captured by the enemy, among many others. See military education and training.
On Job Training
Some commentators use a similar term for workplace learning to improve performance: "training and
development". There are also additional services available online for those who wish to receive training above
and beyond that which is offered by their employers. Some examples of these services include career counseling,
skill assessment, and supportive services.[2] One can generally categorize such training as on-the-job or off-the-
job.
Religion and spirituality Training
In religious and spiritual use, training may refer to the purification of the mind, heart, understanding and actions
to obtain a variety of spiritual goals such as (for example) closeness to God or freedom from suffering. Note for
example the institutionalized spiritual training of Threefold Training in Buddhism, Meditation
in Hinduism or discipleship in Christianity. These aspects of training can be short term or last a lifetime,
depending on the context of the training and which religious group it is a part of.
Artificial intelligence feedback
Evolutionary algorithms, including genetic programming and other methods of machine learning, use a system
of feedback based on "fitness functions" to allow computer programs to determine how well an entity performs a
task. The methods construct a series of programs, known as a “population” of programs, and then automatically
test them for "fitness", observing how well they perform the intended task. The system automatically generates
new programs based on members of the population that perform the best.

29. 29

EMPLOYEE BENEFIT PROVIDED
Insurance health and wellness
Life insurance
Disability insurance
Vision insurance
Dental insurance
Financial and retirement
Pension plan
Retirement plan
Stock option or equity
Performance bonus
Family and parenting
Work from home
Child care
Unpaid extended leave
Maternity and paternity leave
Reduced and flexible hour
Vacation and time off
Bereavement leave
Sick leave
Perks and benefits
Employee discount
Free lunch or snacks
Employee assistance program
Company car gym membership
Professional support
Diversity program
Job training and tuition
Apprenticeship program

30. 30

ORGANISATIONAL CULTURE (REVIEW FROM THE EMPLOYEE)
Everything has its pros and cons and so does organization culture of Britannia has. Here is list of some reviews of
employees of Britannia
1. Organization culture unfavorable to B-school graduates
2. Inflexible work system
3. Good environment for working easy fulfillment of demands.
4. Systems and processes not in place
5. The work offered is of high quality. Quick decisions are taken, however the decisions may or may not
be right all the time
Work Culture is not up to the mark and one has to be continuously servile to grow in the organization. One may
be held accountable for a lot of things which s/he may not be even responsible for.

31. 31



REFRENCES
ibef.org
slideshare.in
britannia.co.in
moneycontrol.com