Finding New Customers Through Localization

Learn how and why businesses should consider marketing in different languages. English is the main content of the web. For markets that are saturated in English, other languages can bring in new leads with lower competition, cost, and effort.

1. Finding New Customers Through Localization

2. Increase Your Audience By 10%! 2

3. 4 million US Spanish speakers That your competitors might not be going after! 12% of US population 3

4. Christina Spaulding 20 years international marketing experience 5 years multilingual content management 4

5. Today’s Agenda Why add languages? Obstacles to multilingual content Should my business add languages? Commissioning Content Publishing Notes 5

6. 1. Why Translate?

7. Tell Your Story To New Customers 7

8. 2. Obstacles to Translation

9. The only thing we have to fear is fear itself 9

10. Create Trusted Contact In-house Product knowledge Language knowledge Contractor Language knowledge Process and industry experience Translation Firm All-in-one resource 10

11. 3. Criteria

12. Is customer service required? Can service be provided in target language? Service Required? Blogs and ad revenue sites Ebooks and online courses Affiliate marketing Lead generation sites 12

13. Location 13

14. Languages in Las Vegas 14

15. 15 Print Marketing

16. 16 Chinese Ads in Las Vegas

17. 17 Chinese Lawyer Site A

18. 18 Chinese Lawyer Site B

19. 4. Commissioning Content

20. Landing Page Test Landing page Booking page Confirmation email 20

21. Content Process Draft specifications Find a translator and send the content Receive content and proofread. Request changes if necessary Accept content and publish 21

22. Content Providers AI - Bard, Weglot Native writers - Textbroker Freelance translators Translation firm 22

23. 5. Publishing Content

24. Site Structure & Tags Subdomain or subfolder Lang tag Hreflang tag 24

25. Resources Language testing: https://www.languagetesting.com/ Language codes: https://en.wikipedia.org/wiki/List_of_ISO_639-1_codes Weglot: https://www.weglot.com/ WPML: https://wpml.org/ 25

26. Questions?

27. Thank you! Christina Spaulding Manzanita Marketing Scan QR code for contact info