Fish marketing in India PPTX.pptx

fISH mARKETING

1. Fish Marketing in India: A Guide Fish marketing in India involves a complex process of bringing fresh and nutritious fish from the fishermen to the consumers. This involves various intermediaries such as fish collectors, transporters, wholesalers, retailers, and processors. In this presentation, we will explore the nature, scope, definition, importance, challenges, and government initiatives in the fish marketing sector in India.

2. The Nature of Fish Marketing in India Unorganized and Fragmented Market The fish marketing system in India is largely unorganized and fragmented, with a large number of intermediaries involved. This leads to high post-harvest losses and low prices for fishermen. Growth of Organized Sector However, the organized sector is growing rapidly, with the increasing participation of supermarkets and other modern retail outlets.

3. The Scope of Fish Marketing in India Vast Potential for Growth The fish marketing sector in India has a vast scope for growth, driven by the increasing population, rising disposable incomes, and growing awareness of the health benefits of fish. Government's Focus on Fisheries Sector The sector is also expected to benefit from the government's focus on developing the fisheries sector and promoting sustainable fishing practices.

4. The Definition of Fish Marketing in India 1 Bringing Fresh and Nutritious Fish to Consumers Fish marketing in India can be defined as the process of bringing fish from the fishermen to the consumers, in a fresh and nutritious form. 2 An Array of Activities It involves a number of activities, including grading and sorting of fish, packaging and transportation, storage and preservation, wholesale and retail sale, as well as processing of fish into value-added products.

5. The Importance of Fish Marketing in India 1 Employment and Economic Contribution Fish marketing is crucial for the Indian economy as it provides employment to a large number of people and contributes significantly to the country's GDP. 2 Source of Food and Nutrition Fish marketing plays a vital role in providing a source of food and nutrition to the Indian population, as fish is rich in essential nutrients. 3 Meeting Growing Demand With the increasing population and rising disposable incomes, the demand for fish is on the rise, making the fish marketing sector even more important.

6. The Challenges in Fish Marketing Lack of Infrastructure and Cold Chain Facilities One of the major challenges in the fish marketing sector is the lack of proper infrastructure and cold chain facilities, which result in post-harvest losses. Low Prices for Fishermen Due to the involvement of multiple intermediaries, fishermen often receive low prices for their catch, impacting their livelihoods. Unorganized and Fragmented Market Structure The unorganized and fragmented nature of the fish market adds complexity to the system and makes it difficult to streamline operations.

7. Government Initiatives in Fish Marketing 1 Infrastructure Investments The Indian government is investing in infrastructure and cold chain facilities to improve the post-harvest management of fish and reduce losses. 2 Subsidies for Fishermen To support fishermen, the government provides subsidies for transportation and storage of fish, helping them fetch better returns for their catch. 3 Development of Fish Markets The government is actively working on developing fish markets and auction centers to create a more organized and efficient fish marketing ecosystem. 4 Creating Awareness Efforts are being made to create awareness among consumers about the health benefits of fish, promoting its consumption and improving market demand.

8. Conclusion The fish marketing sector in India holds immense potential for growth, driven by increasing demand and government initiatives. However, several challenges, such as lack of infrastructure and low prices for fishermen, need to be addressed for sustainable development. By focusing on infrastructure development, subsidies, and creating awareness, the sector can thrive and contribute significantly to the Indian economy while providing nutritious food to the population.