Five levels of product

1)Nestle juice
2)dry fruit
3)peanut butter
4)chocolate
5) shoes
6)phone
Etc

1. ASSIGNMENT: 3

SUBMITTED BY: MUSA KHAN
CU ID: 3040-2022
SUBMITTED TO: Dr. Muhammad Aleem
SUBJECT: Marketing Management
CLASS CODE: BBA-2022
SEMESTER: 2
ND

DATE: 22-6-2 023
DEPARTMENT OF MANAGEMENT SCIENCES

2. The following are the product I used and
aslo five level of each product.

1. Nestle Juice:

Core benefit:
The core product of Nestle juice and dry
fruits is the provision of nourishment,
hydration.


Basic product:

3. This encompasses packaged fruit juices
made from real fruits, providing refreshing
and flavorful beverages.


Expected product:

This includes natural and high-quality fruit
juices with no artificial additives,
preservatives, or added sugars


Augmented product:
This can include features like fortified
juices with added vitamins or minerals,
specialty fruit juice blends, organic or all-
natural options, resealable packaging for
convenience, or variety packs that offer a

4. selection of different fruit juices or mixed
dried fruits.


Potential product:
This could include new and unique flavor
combinations, functional juices with added health
benefits or functional ingredients, sustainable and
eco-friendly packaging options




2. Dry fruit:

5. Core benefit:
The core product of dry fruits is the
inherent nutritional value and natural
goodness they offer. Dry fruits are a
concentrated source of essential
nutrients, vitamins, minerals, and fiber.


Basic product:
The basic product of dry fruits refers to
the dried fruits themselves, which are
fruits that have been dehydrated to
remove their water content. Examples
include dried apricots, raisins, dates, figs,
and prunes.

6. Expected product:

The expected product of dry fruits
includes qualities that customers typically
anticipate, such as preserved flavor,
natural sweetness, chewy or soft texture,
and the retention of nutritional benefits
from the original fruits. Customers also
expect dry fruits to be free from additives
or artificial preservatives.

Augmented product:
This can include features like organic or
all-natural certification, packaging options
such as resealable pouches for
convenience, blends of different types of
dried fruits, and pre-portioned snack
packs.

7. Potential product:

This could include new varieties or combinations
of dried fruits, customized or personalized
assortments, sustainably sourced and ethically
produced dry fruits, advanced drying techniques
that retain more nutrients and flavors, and
innovative packaging solutions for extended shelf
life and improved freshness.



3. Peanut Butter:

Core benefit:

8. The core product of peanut
butter is the creamy or
crunchy spread made
primarily from ground roasted
peanuts. It provides a rich and
nutty flavor





Basic product:

9. The basic product of peanut
butter is the physical product
itself, typically sold in jars or
containers. It is made by
grinding roasted peanuts into
a smooth or chunky paste.
Some variations may include
additional ingredients like salt
or sweeteners.

10. Expected product:


The expected product of
peanut butter includes
qualities that customers
typically anticipate, such as a
smooth and creamy texture
(or crunchy texture if
specified), a balanced flavor
profile, and versatility for use

11. in various recipes and
applications.




Augmented product:

This can include features like
organic or all-natural
certifications, reduced-sugar
or sugar-free options, added
flavors or mix-ins (such as

12. honey, chocolate, or spices),
and variations tailored for
specific dietary needs (such as
low-sodium or gluten-free
versions).




Potential product:

This could include new flavor
combinations or unique

13. blends of nuts and seeds,
alternative sweeteners or
flavorings, personalized or
customizable peanut butter
options, single-serving or on-
the-go packaging, or specialty
peanut butter varieties using
specific peanut cultivars or
regional ingredients.


4. Chocolate:

Core benefit:

14. The core product of chocolate is the
indulgent and satisfying taste experience
it offers. It provides a rich, creamy, and
sweet flavor derived from cocoa beans.


Basic product:
The basic product of chocolate is the
physical confection itself, typically
presented in various forms such as bars,
blocks, or candies. It is made from cocoa
beans that are roasted, ground, and
processed into chocolate liquor, which is
then mixed with other ingredients such as
sugar, cocoa butter, and milk (in the case
of milk chocolate).

15. Expected product:

The expected product of chocolate
includes qualities that customers typically
anticipate, such as a smooth texture, a
well-balanced combination of sweetness
and cocoa flavor, and a pleasing
mouthfeel. Customers also expect
chocolate to be properly packaged to
maintain freshness and to be free from
contaminants.

Augmented product:

The augmented product of chocolate may
include additional features and

16. enhancements that go beyond customer
expectations.

Potential product:
This could include new and unique flavor
combinations, incorporation of alternative
sweeteners or plant-based ingredients for dietary
preferences, health-focused chocolate
formulations with added functional benefits


5. Shoes:


Core benefit:

17. The core product of shoes is the
footwear’s primary function, which is to
protect and provide comfort to the feet
while walking or engaging in various
activities.


Basic product:
The basic product of shoes is the physical
footwear itself, typically made from
various materials such as leather, fabric,
or synthetic materials. It includes the
construction of an upper part, sole, and
sometimes additional features like laces,
straps, or closures.


Expected product:

18. The expected product of shoes includes
qualities that customers typically
anticipate, such as proper fit, durability,
appropriate support and cushioning, and a
design that matches the intended purpose
(e.g., athletic shoes, casual shoes, formal
shoes).


Augmented product:
The augmented product of shoes may
include additional features and
enhancements that go beyond customer
expectations. This can include features
like advanced cushioning technologies


Potential product:

19. The potential product of shoes refers to
future innovations or expansions that
have the potential to be developed and
offered to customers. This could include
new materials or eco-friendly alternatives,
smart shoes with integrated technology

6. Phone:


Core benefit:
The core product of a phone is the ability
to communicate with others over long
distances. It allows users to make calls,
send messages, and stay connected with
people around the world.

20. Basic product:
The basic product of a phone is the
physical device itself, typically consisting
of a screen, processor, memory, battery,
and operating system. It enables users to
make calls, send text messages, and
access basic features like a calendar,
calculator, and contacts.


Expected product:
The expected product of a phone includes
qualities that customers typically
anticipate, such as a user-friendly
interface, good call quality, reliable
network connectivity, messaging
capabilities, and access to essential
applications like email and web browsing.

21. Customers also expect a certain level of
durability, battery life, and compatibility
with popular apps and services.


Augmented product:

The augmented product of a phone may
include additional features and
enhancements that go beyond customer
expectations. This can include features
like high-resolution displays, advanced
camera systems, biometric security (such
as fingerprint or facial recognition).

Potential product:

22. The potential product of a phone refers to future
innovations or expansions that have the potential
to be developed and offered to customers. This
could include advancements in display technology
(e.g., foldable or flexible screens)


7. Tissues:
Core benefit:

The core product of tissues is the
provision of a disposable material for
personal hygiene and cleanliness. Tissues
are designed to be soft, absorbent, and
gentle on the skin.

23. Basic product:
The basic product of tissues is the physical
disposable tissue paper itself. It is typically
made from wood pulp or other fibers and
comes in rectangular sheets that are easily
torn off from a tissue box or a tissue roll.


Expected product:

The expected product of tissues includes
qualities that customers typically
anticipate, such as softness, strength,
absorbency, and hygienic properties.
Customers also expect tissues to be
conveniently packaged in a way that
allows easy access and keeps them clean
and protected until use.

24. Augmented product:
The augmented product of tissues may
include additional features and
enhancements that go beyond customer
expectations. This can include features
like lotion-infused tissues for extra
softness and skin care, scented tissues for
a pleasant fragrance, hypoallergenic
options for sensitive skin.


Potential product:
This could include features like antiviral or
antibacterial properties to help reduce the spread
of germs, biodegradable or compostable tissue
options for environmental sustainability,
innovative packaging solutions that reduce waste
or improve portability, specialized tissues for

25. specific purposes like makeup removal or baby
care.


8. Nestle water:
Core benefit:
The core product of Nestle water is the
provision of clean and safe drinking water.
It serves as a source of hydration to
quench thirst and maintain overall well-
being.


Basic product:
The basic product of Nestle water is the
physical bottled water itself, typically
packaged in various sizes and formats. It
undergoes a purification process to ensure

26. quality and meets regulatory standards for
safe drinking water.


Expected product:
The expected product of Nestle water
includes qualities that customers typically
anticipate, such as refreshing taste, clarity,
and odor-free drinking water. Customers
also expect the water to be properly
sealed in a hygienic container for
convenience and portability.


Augmented product:
The augmented product of Nestle water
may include additional features and
enhancements that go beyond customer

27. expectations. This can include features
like enhanced mineral content for added
health benefits, fortified water with added
vitamins.


Potential product:
This could include new filtration or purification
technologies to further improve water quality,
smart packaging solutions that provide real-time
information on water consumption or quality,
personalized or customized water options based
on individual preferences or needs, sustainable
sourcing practices or water conservation
initiatives, and collaborations with organizations.


9. Laptop:
Core benefit:

28. The core product of a laptop is the ability
to perform computing tasks, allowing
users to access information, create and
edit documents, browse the internet,
communicate, and perform various
software applications.


Basic product:

The basic product of a laptop is the
physical device itself, which includes
components such as a processor, memory,
storage, display, keyboard, and trackpad.
It also includes the operating system and
basic software necessary for general
computing tasks.

29. Expected product:
The expected product of a laptop includes
qualities that customers typically
anticipate, such as reliable performance,
sufficient storage capacity, a high-quality
display, comfortable keyboard and
trackpad, good battery life, connectivity
options (e.g., Wi-Fi, Bluetooth, USB ports),
and a user-friendly interface.


Augmented product:
The augmented product of a laptop may
include additional features and
enhancements that go beyond customer
expectations. This can include features
like touch screen capability, higher
resolution displays, advanced graphics
processing for gaming or multimedia

30. editing, additional security features (e.g.,
fingerprint scanner, facial recognition).


Potential product:
The potential product of a laptop refers to future
innovations or expansions that have the potential
to be developed and offered to customers. This
could include advancements in form factors, such
as foldable or flexible screens, improved battery
technology for longer usage time, faster and more
efficient processors, increased storage capacities,
enhanced graphics capabilities, integration of
artificial intelligence for smarter and more
personalized user experiences

10. Cheetos

31. Core benefit:
The core product of Cheetos is the snack
experience it provides. It offers a crunchy
and flavorful snack that is enjoyable to
eat.


Basic product:
The basic product of Cheetos is the
physical snack itself, typically made from
cornmeal that is shaped into puffy or
crunchy cheese-flavored snacks. It is
known for its unique texture and cheesy
taste.

32. Expected product:
The expected product of Cheetos includes
qualities that customers typically
anticipate, such as a crispy and satisfying
texture, a cheesy and savory flavor, and
consistent quality and freshness.
Customers also expect the snack to be
conveniently packaged for easy
consumption.


Augmented product:
The augmented product of Cheetos may
include additional features and
enhancements that go beyond customer
expectations. This can include variations in
flavor, such as spicy or sweet options,
different shapes or sizes of the snacks.

33. Potential product:
This could include new flavor profiles or
ingredient combinations, healthier options with
reduced sodium or fat content, alternative snack
formats or packaging, collaborations with other
food brands to create unique flavor experiences,
or the exploration of more sustainable sourcing
and manufacturing practices.