Flow Your Strategy @ Agilista Barcamp 2024

Telekom Agilista Barcamp 2024, April 2024.

1. Illustrated
Flow your strategy
April 24, 2024

3. Flight Levels

4. Flight Level 1
operational level

5. Flight Level 2
coordination level
Flight Level 1
operational level

6. Flight Level 2
coordination level
Flight Level 3
strategic level
Flight Level 1
operational level

7. 5 activities
1. Visualise the situation
2. Create focus
3. Establish agile interactions
4. Measure progress
5. Implement improvements

8. Strategy definitions
“Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.”
Michael Porter, "Competitive Strategy: Techniques for Analyzing Industries and Competitors" (1980)
“Strategy is a pattern in a stream of decisions.”
Henry Mintzberg, "The Rise and Fall of Strategic Planning" (1994)
“Strategy is the determination of the basic long-term goals of an enterprise, and the adoption of courses of
action and the allocation of resources necessary for carrying out these goals.”
Alfred D. Chandler, Jr., "Strategy and Structure: Chapters in the History of the American Enterprise" (1962)
“Strategy is the way in which a corporation optimizes the allocation of its resources, given a particular
environment, in order to achieve its objectives.”
Kenichi Ohmae, "The Mind of the Strategist" (1982)
“A strategy is a cohesive response to an important challenge. Unlike a stand-alone decision or a goal, a
strategy is a coherent set of analyses, concepts, policies, arguments, and actions that respond to a high-
stakes challenge.”
Richard Rumelt, "Good Strategy Bad Strategy" (2011)

9. work on stuf work on stuf
time
strategy is
announced
map all the stuff
to the strategy
in retrospect
strategy_fulfilment.pptx
end of
year

10. Alice asks, “Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where—” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
“—so long as I get somewhere,” Alice added as an explanation.
“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”

11. Team story

12. Flight Level 3 = Strategy

13. Strategy != Flight Level 3

14. strategy pitfalls
•Not explicit (not formalized/visualized)
•Not communicated
•Changes too often/spontaneous (no coherence)

15. Visualization might be scary

16. Strategy and leadership

17. strategy execution
refine strategy
define
work (flight items)
and outcomes
measure
outcome
learn
long term
business goals

19. operational work
starts here
(almost) no operational work is done here
SHORT-TERM
MEASURABLE
OUTCOMES FLIGHT ITEMS
MID-TERM
MEASURABLE
OUTCOMES
LONG-TERM
BUSINESS
OUTCOMES

20. NOT
STARTED
IN FLIGHT DONE
SHORT-TERM
MEASURABLE
OUTCOMES FLIGHT ITEMS
MID-TERM
MEASURABLE
OUTCOMES
LONG-TERM
BUSINESS
OUTCOMES

21. A Flight Level 3 Board
NOT
STARTED
IN FLIGHT DONE
SHORT-TERM
MEASURABLE
OUTCOMES FLIGHT ITEMS
MID-TERM
MEASURABLE
OUTCOMES
BUSINESS
MODEL CANVAS

22. Optimizely

23. Optimizely

24. Case 1

25. Case 1
Customer acquisition
IdeasAnalysisToDo In ProcessDone
Customer retention
Customer care
New markets
Org transformation

26. Case 2

27. How to learn more
kirillklimov.com/what-is-flight-levels/

28. To expose the hidden flaw,
flow your strategy to explore.

29. Thank you!
kirillklimov.com
linkedin.com/in/kirillklimov/
Questions ..?