Flyer Eats Investor Deck for getting fund .pptx

Flyer Eats Investor Deck for getting fund

1. 2021 Co-founded by : Sriram Mohan Kumar Thirumurugan Vamshi Krishna

2. 7 6 5 4 3 1 Introduction 2 Agenda Mission & Vision Problem Solution Process Flow Business Model 8 11 Revenue Model Numbers – Where we are Traction Investment Ask & Usage Our team Contact us 12 13 14 15 16 Presentation Agenda BIENE TECHNOLOGIES. Company Presentation. Competitor Analysis 17 18 9 USP Market Expansion 19 10 20 Marketing Strategy Top line growth vs Headcount Road Map

3. Amazing food Mission To give the customers the most compelling ordering experience. By Making the service available even for small locations. Location/zone wise operational profit can be achieved with a minimum of 20 DAO. Partnering with location Food associations are opening the doors to signup with all the merchants. Plan to make the entire ordering experience in local languages of south India to begin with. To be the best delivery services. Fast delivery Easy ordering Our vision BIENE TECHNOLOGIES. Company Presentation.

4. 02 03 01 04 No food apps/delivery apps at the location Long food waiting time because the nearest restaurants are 5-8 km. Very less options to select from one merchant. No Merchant offers Food Delivery Market in India is expanding & improving The Problem – We are solving Current online takeaway food options and delivery experiences are either unavailable or sub-par at South India rural area locations. BIENE TECHNOLOGIES. Company Presentation.

5. Food delivery at your door steps All Merchants in one place . Can compare prices and food menu items Can order through App or phone or website. No wastage of time Flyer Eats is transforming the way people think about takeaway by offering fast, transparent and reliable delivery from favourite restaurants Solution “ We are the FIRST ONE in this under served/unserved cities! “ BIENE TECHNOLOGIES. Company Presentation.

6. A B C D E Customer Orders food Inform Merchant and confirm the availability of the order Merchant upon confirmation starts preparing the food. Can track the entire status in app. Referral bonus, vouchers , scratch card available for every successful order. Priority basis resolve any customer issues Flyer Eats – Process Flow BIENE TECHNOLOGIES. Company Presentation.

7. Restaurants Or Merchants Small Delivery Fee to the consumer as per the delivery distance (15 - 80 INR) Merchants pays commission on orders, ranging from 10 % to 30 % We operate a healthy, safe, quality and fast delivery We deliver orders in an average of 30 to 45 minutes We partner with over 10k+ of the best restaurants in South India (B2C) Logistics Customers 01 02 Flyer Eats – Business Model BIENE TECHNOLOGIES. Company Presentation.

8. Self owned Locations Commission From merchants Advertising Other businesses can advertise on our platform in the form of banners or videos. Franchisee Locations Share of commission from merchants. Franchisee licensing costs. Starts from ~500 USD per location Flyer Eats – Revenue Model BIENE TECHNOLOGIES. Company Presentation.

9. Flyer Eats – USP We are able to convince 70% of merchants to give us the merchant side commission unlike the exorbitant charges by the competitors which are leading to a markup on list price from the merchant. We are working towards the 100% coverage very soon. Multiple verticals like Grocery, Meat and vegetables under one platform and more verticals in pipeline. Multilingual based on user preference and location. Unique features coming up in pipeline FE combo creation from same/different merchants over and above the combos given by merchants driving more value to end user. Pickups from multiple merchants can clubbed in one delivery. Customer behavior changing habits journey has began through scratch cards. Phase 1 will be through digital platforms like FB. Phase 2 will be in-app . Gamification of the service is in pipeline.

10. Flyer Eats – Marketing strategy Micro Influencers . Merchant partner merchandise . Social media Marketing. Currently going with push strategies and working towards forming locations based cohorts of our customers through value unlocking. Local TV ads Posters, Stickers & Banners Auto advertising audio & visual

11. 10 th Jan 2019 60 + 10 First Delivery 4 other verticals Fresh Meat, Grocery, Fruits & Vegetables Restaurant Associations approved Operational Locations 300+ 10000+ Drivers Overall Merchants Tie-Up Operational No’s – Where we are BIENE TECHNOLOGIES. Company Presentation.

12. Franchise Commission Own locations Commission Ads Profit Share by Segment Returning Visitors 60% Mean order Value (INR ) Traction – More Numbers BIENE TECHNOLOGIES. Company Presentation.

13. Top line Growth vs Headcount # Delivery staff is sum of both active and passive #some of the location Area Managers are temporary with shared responsibilities of operations as well as a backup delivery person.

14. $5B $350 M $28 M Total India estimate as online Food delivery business 2021 as per statista.com 160M(53 locations) people live in cities/towns which have a population more than a million as per 2011 census. Estimating with 1000 cities with population more than 30k and less than a million and considering 200 orders per day each location Estimating with 350 south Indian cities with population more than 30k and less than a million and considering 40 orders per day each location 14 Market – TAM, SAM and SOM BIENE TECHNOLOGIES. Company Presentation.

15. To reach a Daily Average orders of 14,000. Location specific marketing strategy (on-ground, digital and influencer). Make 50% dev team in house and rest out-source so as to speed up the releases. (currently 20-80). To jump in the number of locations where our product is available. Funding Goals We are looking at 24-36 months timeframe currently to expand to 350 cities in south India. Timeline We are raising a Series A of 4 M USD USD Investment – Ask & Usage BIENE TECHNOLOGIES. Company Presentation.

16. Expansion – International Markets Launching in Philippines and Singapore in 3-6 months timeframe. Markets either under served/un served. High commission percentage from competitors and we are confident to provide better service with less commission and also stay operationally profitable. We have cracked Indian toughest tier-3 and tier-4 markets. Experienced Internal teams for every process. Culture of quick A/B testing of different strategies with minimal costs. Merchant tie-ups done and other ground work in progress. Strengths Opportunities Weakness With location specific features/challenges we require bigger teams. Some of our current partners are location specific. Threats Current set of marketing mix might not work and new strategies needs to be tested. Price wars from competitors.

17. Product – Road Map Tying up with farmers/whole sellers to directly supply vegetables and Groceries to Merchants & customers. Backend Operations are already set as task based system. The same system can be used to deliver any goods/services with only the effort on front end. This can grow into 3PL player for Brands (Amazon, Flipkart, Meesho etc.) to deliver goods in our locations. Eventually the platform will be given access to brands so that they can book or connect via API to deliver their goods. On the Front end side for Merchants, a platform needs to be built so that merchants don't need to maintain too many platforms for online orders. Inbuilt analytics will be built for merchants to keep a track of them.

18. 25% 999 500 2 5% 699 500 23% 10 - 25% No charge Web, Mobile App & Phone Call 399 10-20% Food Delivery (South India ) Merchant Commission Monthly charge (Premium Merchants) Business Setup cost Gateway Charges (extra) Merchant to pay per order User can order food via No charge No charge 10 - 25% Web, Mobile App Web, Mobile App Mobile App & Phone Call 23% 10 - 20% No charge 3% 3% No charge Competitor Analysis BIENE TECHNOLOGIES. Company Presentation.

19. Sriram Mohan Founder & CEO Vamshi Krishna CFO Kumar Thirumurugan COO & CTO In 2013, started BIENE Technologies - GPS Tracking and ITES Solutions Working experience with AVIVA LTD, CREDIT SUISSE BANK, GENPACT In 2015, joined in BIENE Technologies, CFO - India. Working experience with GENPACT and an BITS- Pilani Alumni In 2014, joined in BIENE Technologies, COO & CTO – India. Working experience with SGX(SG), Care soft Global Pvt Ltd. We Love Food & Technology Our Team BIENE TECHNOLOGIES. Company Presentation.

20. SINGAPORE [phone] [email protected] 22 Sin Ming Lane, #06-76 Midview City, Singapore 573969 INDIA GKT Towers, No: 60, New Scheme road, Pollachi, Coimbatore-642001, Tamil Nadu, India [phone] [email protected] BIENE TECHNOLOGIES. Company Presentation. Stay in touch

21. Technologically strong and brings changes very fast. Have referral program, vouchers and scratch cards. Partner Merchandise Merchant Partner Analytics Sponsored Listing Edit order, reorder and Wallet features Fast expansion of new locations and faster growth Achieved 1 Lakh + downloads in half the time. Next release BNPL, Chat and customer initiation of refund for cancelled orders. Appendix I Too many complaints on app hanging and late delivery No new features in last 4 quarters. Only were able to expand to 8 locations so far. Resorting to unethical practices in merchant partnerships. Poaching of delivery boys even though there is no demand.

22. Flexible working hours. Providing more opportunities through 3Pl especially during off peak hours. Sharing of advertising revenue Good medical insurance along with accident cover and also covers loss of pay incase of emergencies Driver Retention Self served analytics. Coming up with 0 % commission days based on certain conditions. Dashboard to manage all aggregators in one place. Less commission when compared to other players. Merchant retention Appendix II