FMCC 2016 Lobbying 201 Breakout by Rikki Amos

Slide deck from FMCC 2016 Lobbying 201 Breakout by Rikki Amos

1. Maintaining Relationships
Rikki D. Amos
Director, U.S. Public Affairs Practice
Public Affairs Council

2. What to Expect
•Who is the Public Affairs Council?
•What I’ll talk be talking about today
•Who are you?
•What do you want to talk about today?
•Why do we talk about relationships?
•What cuts across it all?

3. 1. Follow Up with DC
•Express thanks
•Update the fly-in
sponsor
•Close the loop

4. 2. District Staff
•The anatomy of a
district office
•Key contacts to make
•Where do you start
and what do you
share?

5. 3. Simply Be Social
•Your social calendars
likely overlap
•Use social
opportunities to make
a social and friendly
connection
•Respect family time
•Make a positive
reconnection

6. 4. Legislator’s In-District Events
•Get in the know
•Newsletters and social
media
•District office hours
•Townhalls and
Forums

7. 5. Legislator’s In-District
Councils
•Advisory councils and
business roundtables
•Lend your local and
professional expertise
•Offer to create
opportunities to
dialog
•Be productive and
constructive

8. 6. Communicate Publicly,
Locally
•The power of the
hometown newspaper
and media outlets
•The Times West
Virginian vs. The
Washington Post
•Letters to the editor

9. 7. Business Events
•Back to what you do
•Business events
•Industry events
•Local and community
health-related event
or forum

10. 8. Community Engagement
•Trends in connecting
local issues to policy
issues
•Local board service?
•Volunteer
engagements?

11. 9. Site Visits
•The ultimate in-
district relationship
builder
•Hands-on experience
•Relevance
•Managing the event

12. 10. Social Media
•Engage directly with
legislators in the ‘wild
west’
•Event specific content
•Sharing issue-focused
content
•Coordinated
communications

13. Discussion
•What else have you thought about?
•What are your concerns?
•What else would you like me to cover?

Thank You!