Focus Group Discussions in Research, Evaluation & Project Dvt.ppt

These slides describe Focus Group Discussion as a data collection method, covering its definition, characteristics, considerations, and advantages and disadvantages.

1. Focus Group Discussions
R
esearch, Evaluation & project development
metho
dology
Dan Adipo

2. What is an FGD
•A qualitative data collection method involving a carefully
selected, homogenous group of 6-12 individuals who
engage in an in-depth discussion on a specific topic or
issue, facilitated by a skilled moderator.

3. Characteristics of FGDs
•Qualitative & participatory data collection method
•Guided discussion (1-2 hrs) by a moderator who encourages
participation
•Note takers & observers
•6-12 people sharing similar characteristics (homogeneous
yet diverse & relevant) for rich group interaction &
dynamics
•Exploratory approach soliciting experiences, thoughts,
knowledge, perceptions, attitudes, & practices
•Contextual insights & themes identification

4. Considerations for FGDs
•Define purpose & questions
•Select participants carefully for homogeneity
•Ensure a skilled, flexible, & neutral moderator
•A guide with open questions and probes
•Choose a location that encourages discussion and consider
proper timing (1-2 hrs)
•Adhere to ethical standards: informed consent, anonymity, &
voluntary participation
•Consider triangulation with other methods
•Interpret findings within the context

5. Advantages
•Rich, in-depth data
•Group interaction & dynamics enriching data
•Flexibility to tailor questions
•Diverse thoughts checked within the group
•Non-verbal Cues, real time feedback & chance to follow up
•Cost-effective & efficient collecting large amount of within a
short time
•Social context

6. Disadvantages
•Potential groupthink
•Dominating participants or voices may skew findings
•Moderator Bias
•Possibility of group conflicts
•Small sample size limiting generalizability
•Complexity of data analysis which can be time-consuming
•Possible logistical challenges