Food Truck Business Plan

Food Truck Business Plan, introduction, starting on small scale, mission, goals, objectives &
strategies.

1. Welcome to the Presentation

2. Group Members

3. Background of the Plan The main objective of the business plan is to find out how will our business work For new trend customers.

4. Many Fast Food Brands are also introducing there food trucks in the markets like

5. Our Vision: We Wants to setup a Mobile FOOD Shop to provide hygienic and quality fast food to our customers at that place where people actually want from us.

6. Introduction Mobile Food shop is a mobile kitchen that is setup on the streets to facilitate the sale and marketing of street food to people from the local pedestrian traffic. We lease a bike loader make a small kitchen body and starts our business.

7. Our Mission Attaining best in class productivity and efficiency. Organic Food Try to Build our Brand also. Reinvesting & Reinforcing the new way of FAST FOOD Legendary service on a single platform.

8. Our Goals Our Main Goal is to be one of the well Known food outlet in Islamabad A growing business full of opportunity More innovative ideas. Strive to be a leading local fast food brand in the local Marketplace.

9. Our Objective TO establish a presence as a successful local fast food outlets and gain a market share in twin cities as ‘fast food industry To expand into a number of outlets by year three and sell the franchise to neighboring metropolitan cities.

10. Core Competency

11. Keys to success Create a unique ,innovative ,entertaining menu. We want to be on the safe side of the business. Sell the products that are of the highest quality. Try to Provide 100% satisfaction to our customers. Encourage the two most important Values. Brand and image . Product good values of culture and business philosophy

12. Company ownership Our Business will have been registered as the legal operating name for the business launched by partners.

13. Product and Services Prices Items Prices Burger Fries Shawarma Eggs boiled Samosa Tea Dahi Bhalay Rs 50/- with egg Rs 60/- Minimum of Rs 50/- Small Rs 50/- large Rs 80/- Rs 18/- Rs 15/- Rs 20/-per cup Rs 50/-

14. Market Analysis Markets: Grabs the attention of college & school students youngsters. Families & visitors in parks. Teen agers

15. Investment We are going to start our business with Rena a Loaded = 25000 kitchen Body = 25000 Ingredients = 10000 Advertising Exp = 10000 Other Exp = 5000 Total = 75000

16. As you can see above Our breakeven are = 2400 / day If we sale 20 Fries in day = 1000 Burgers 10 =500 Shawarma small 10 =50 0 Tea 20 =400 Hence we will recover our breakeven by selling these items in least quantity

17. Marketing Strategies

18. Selecting Business Scale As we are new in this business so, we starts with 1 small mobile food shop it not means that it will be like as a cart which you ever seen in markets but it is bigger than cart. In starting we will only do it in the region of Rawalpindi and Islamabad.

19. Relationship Marketing It is an old and very effective strategy used in many businesses. In this strategy we will Focus on the long-term customer relationships to enhance reputation. We will try to create strong, even emotional, customer connections to a brand that can lead us to ongoing business.

20. Direct Marketing It is a form of advertising where we communicate directly to customers. Through a variety of media including cell phone text messaging, email, websites, online advertisements, catalog distribution, and targeted television, newspaper advertisements. One of the other important benefits of Direct Marketing is, it enables promoting products or services that might not have a strong brand.

21. Cause Strategy If a business or brand doesn't stand for a cause, consumers may turn to your competitors. We will provide Free WIFI to our customers while they are waiting for there menu to be served. Couse we want to Attract new customers by providing them internet access specially to youngers & youth. We will try to make our customers happy by giving then some thing new, some thing extra.

22. Market Expansion strategy As with the passage of time we will extend our setup of Mobile food shop and we will also expand our market in other cities and will start this service in other cities of Pakistan. Inshallah. We will try our best to expand our business toward the Food Truck. And Bring new innovations in our menu and in serving. We will expand our market share by decreasing in price of product

23. Getting Feedback We will also get feedback from our customers through face to face because in startup we will only hit to the specific city of Pakistan that’s why it’s not difficult for us to get feedback from customers at the spot. Getting suggestion from customers about our product make the use of social media

24. SWOT ANALYSIS Strength Location Innovative Range of Food Hygienic Food & Quick Services Good Advertising & Marketing Saves rent expenses Weakness Lack of expertise Lack of Capital Low Marketing Budget Lack of information Opportunity New Food Taste Vast market Improve the Product Design the Mobile to be more attractive Easy distribution Threats Threats from other competitors Health Conscious People The rising prices of special ingredients Changes in govt taxes Easy to duplicate Lack of awareness

25. Segmentation, Target Group & Positioning (STP) Segment People willing to have a hygienic and delicious non conventional meal out of house. Target Group Children's and youth from lower and middle class, mostly 18 to 35 age group. Positioning Most Delicious Fast Food for friends and family.

26. Continuity or Exiting from Business If our food shop business fails: Because fail vendor are more likely to succeed in there next attempt

27. Risk As it is a very simple business and is also very difficult to attract the customer but business is a going concern and you have to take risk if you want to see your idea in to a reality. I have to keep the prices low in start to attract the market.

28. Thank You