Forms of Agricultural marketing by Maharashtra government

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1. Forms of Agricultural Marketing Introduced By Maharashtra Government & Measures to improve modernize Agricultural Marketing

2. NAME REVATI KHADE ROLL NUMBER 54 DIVISION A CLASS TYBA SUBJECT ECONOMICS OF AGRICULTURE & CO-OPERATION SEMISTER V

3. INTRODUCTION Maharashtra State Agricultural Marketing Board (MSAMB) was launched by the State Government to promote agricultural marketing in the state. MSAMB plays an important role in developing and coordinating agricultural marketing system in the State of Maharashtra. Also, MSAMB has been developed to strengthen the interface with farmers and other beneficiaries and to provide international price trends of various agricultural commodities .

4. Objectives To co-ordinate the activities of market committees undertaken for the development of markets and market areas. To execute the state-level plan for the development of agriculture produce markets. To regulate and maintain the agricultural marketing development fund. To advise the market committee with the object of ensuring improvement in the functioning. To guide and supervise the market committee in the preparation and execution of the plan undertaken by them. To take necessary steps for publicity on matters relating to the marketing of agricultural produce. To provide loans to market committees for organizing workshops, exhibitions, seminars on the subject relating to agricultural marketing and giving training to members and employees of the marketing committee. To carry out any other function specifically relating to the marketing of agricultural produce.

5. Financial Assistance The Maharashtra State Agricultural Marketing Board will provide financial assistance in the form of loan to undertake developmental programmes by APMCs (Agricultural Produce Marketing Committee). MSAMB insists to avail loans from banks through APMCs for their development programmes which include farmers hostel, hamal Bhavan, drinking water facility, compound wall, gate, internal roads, electrification, auction halls and platform, godowns, computers, weighbridges, trader’s and commission agent’s shops, etc. The loans are sanctioned as per the norms prescribed by MSAMB .

6. Schemes under MSAMB National Agricultural Market (NAM) Agricultural pledge loan scheme of MSAMB Scheme for export of agriculture commodities by sea route Maharashtra Rajya Bajar Samiti Karmachari Seva Nivrutti Vetan yojana

7. National Agricultural Market (NAM) National Agricultural Market is a trading platform for agricultural commodities in India. This platform was proposed to create better marketing opportunities for the farmers to sell their products through a transparent price discovery system along with online payment facility for the buyers. Agricultural pledge loan scheme of MSAMB Under the scheme, the farmer gets an agricultural loan to the extent of 75% of the product value in the market. The farmer is entitled to avail this facility up to a period of 180 days. As the prices of the commodity rise in the market, the farmer sells his produce in the market and repays the loan amount

8. Subsidy scheme for export of agriculture commodities by sea route This scheme is developed in order to increase the involvement of Cooperative Societies and Farmer Producer Companies in agriculture export . Maharashtra Rajya Bajar Samiti Karmachari Seva Nivrutti Vetan yojana Maharashtra Rajya Bajar Samiti Karmachari Seva Nivrutti Vetan yojana is pension scheme proposed for the market committee employees to provide financial support after retirement

9. Export Promotion Program MSAMB has initiated the program to export fresh vegetables, fruits, flowers from the Maharashtra state to the various countries with the help of farmers and their organizations. The guidance to the farmers and their cooperative societies will be provided in terms of post-harvest, per harvest, packing, precooling, cold storage and transportation. MSAMB has developed export facility centres along with the latest technology, fulfilling international standards, and specialized centers. These facilities can be useful for exports and farmers in the state. Note: The following are the products that can be availed from the farmer’s co-operative societies for export as well as marketing.

10. Vegetables Chilli, Small Gourd, Okra, Drum sticks, French Beans, Bittergourd, Onion etc Fruits Grape, Mango, Pomegranate, Banana, Mandrin, Fig, Papaya, Custardapple etc.  Processed Products Mango Pulp (Natural or Sweetened), OTS cans, Aseptic Packaging, Resins, Cashew nuts, etc. Flowers Roses, Carnation, Gerbera, Lilium etc . Cereals and others Rice, Maize, Red dried chilli, Tamarind, Jaggery, Tumeric etc

11. Activities Maharashtra State Agricultural Marketing Board consists of 150 acres of land which is being utilized for demonstration and training purpose. This land is classified into two farms known as and Gilbil Patti

12. Measures to improve modernize Agricultural Marketing

13. INTRODUCTION The low levels of productivity, growth and incomes ailing the farm sector in India and causing immense agrarian distress is well known. Without undertaking radical reform it is impossible to transform agriculture and double farmers’ income. However, state governments have been extremely lax in implementing much needed reforms to modernize agriculture and create a favorable policy and market environment for farmers.

14. NITI Aayog launches the first ever Agricultural Marketing & Farm Friendly Reforms Index A ddressing the issue, NITI Aayog has identified three key areas for reform and is now persuading states to undertake the reforms. The areas identified for immediate reforms are :  Agricultural market reforms Land lease reforms  Reforms related to forestry on private land – felling and transit of trees . 

15. Today , marketing is extremely crucial and almost every sector has embraced marketing principles to ensure best possible outcomes. However, agricultural development in India has entirely ignored the potential of marketing and has continued to follow its old trajectory.  Therefore, the benefits that can be accrued from agriculture are largely untapped. Productivity is some states is regrettably low and there is a vast disconnect between prices received by farmers and the prices paid by consumers.

16. Three crucial reforms pertaining to marketing in agriculture have been recommended by NITI Aayog. First is the immediate need to amend existing regulations in order to liberalize markets. Farmer to should be given the freedom to decide to whom, where and how he wants to sell his produce. Seven indicators have been developed by NITI in this regard. The reforms also suggest special treatment of fruits and vegetables from other farm produce as they are perishable and produced in small quantities. Importantly, the recommended reforms place importance on IT in marketing for the creation of a ‘national market’ for agriculture, so that farmers across the country may benefit from interconnected markets, through the use of appropriate technology. This important reform has so far eluded the country due to strong lobbies of middlemen and the reluctance of political class to take favorable steps .

17. Taking note of increasing incidents of leasing in and out of land and suboptimal use of land with lesser number of cultivators, NITI has reformed the land leasing law to recognize the tenant and safeguard interest of land owners. The reforms also lay stress on the untapped scope of agro forestry in supplementing farmers’ income.   That apart, NITI Aayog has launched an index to rank States and UTs that is based on implementation of seven provisions proposed under model APMC Act,  joining eNAM initiative, special treatment to fruits and vegetables for marketing and level of taxes in mandis . These indicators reveal ease of doing agribusiness as well as opportunities for farmers to benefit from modern trade and commerce and have wider option for sale of her/his produce. These indicators also represent competitiveness, efficiency and transparency in agri markets. The second area of reforms included in the index is relaxation in restrictions related to lease in and lease out agricultural land and change in law to recognize tenant and safeguard land owners liberalization. The third area included in the index represent freedom given to farmers for felling and transit of trees grown on private land. This represent opportunity to diversify farm business.

18. The Index is named as “Agricultural Marketing and Farmer Friendly Reforms Index” and it has a score which can have minimum value “0” implying no reforms and maximum value “100” implying complete reforms in the selected areas. States and UTs have been ranked in terms of the score of the index.   The state of Maharashtra achieved first rank in implementation of various reforms. The state has implemented most of the marketing reforms and it offers best environment for doing agribusiness among all the states and UTs.  Gujarat ranks second with a score of 71.5 out of 100, closely followed by Rajasthan and Madhya Pradesh. Almost two third states could not reach even halfway mark of reforms score. Major states like U.P., Punjab, West Bengal, Assam, Jharkhand, Tamil Nadu and J&K are in this group.

19. The marketing of agricultural goods is very important in India. Agricultural marketing is one of the numerous issues that have a direct impact on the farmer's prosperity. In its broadest sense, agricultural marketing encompasses all operations involved in the movement of goods and raw materials from the field to the final consumer. The sale of an agricultural product in agriculture marketing is determined by a variety of factors such as current product demand, storage availability, and so on. India is an agricultural country, with agriculture directly or indirectly employing one-third of the population. Increased marketing mechanism efficiency would result in consumers receiving products at lower prices, which would have a direct impact on national income. CONCLUSION

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