Foundations of Marketo Engage - Professional Exam Preparation - October 2025

Ready to take your Marketo skills to the next level? Join our final Foundational Marketo User Group session, where we’ll focus on Professional Exam Preparation. We’ll cover everything you need to succeed, including

- Targeted study guides
- The latest Adobe resources
- Practical advice to help you pass with confidence.

Plus, you’ll get tips on leveraging LLM support for smarter studying, and we’ll wrap up with an open Q&A to address your toughest questions. Whether you’re just starting your prep or looking for that final boost, this session is designed to set you up for success.

1. Marketo Engage Exam Prep October 2025 AJ Navarro | Marketing Operations Manager | Sprout Social James Leedom | Technical Account Manager | Adobe Tanya Sadovnichaya | Principal Product Manager | Adobe A guide to Certification Readiness, Study Tips & AI-Powered Prep

2. Adobe User Group House Rules To ensure our Adobe User Groups stay user-focused and a safe space for members to learn, network, and problem solve, we ask that all Adobe User Group session attendees follow these rules: No self-promotion or pitching of any kind is permitted at Adobe User Group events Don’t contact people outside of the User Group without their consent If User Group members share their use case at the User Group, please don’t share that information without their consent

3. Notice: This User Group Meeting is being Recorded. To ensure that we are abiding by the Adobe User Group Code of Conduct, we are informing all user group attendees at this Foundational Marketo User Group meeting on October 22nd, 11:30 PT that this meeting will be recorded and posted on the Adobe User Group YouTube Channel to promote training, education, and future learning.  If you do not wish to participate in a LIVE recorded session , please feel free to watch the recording at a later time, which will be linked after the meeting concludes. Send us any questions you may have to [email protected] or [email protected].  

4. Stay connected with ou r Foundational chapter! Sign up for Bevy – the space where User Group leaders and members connect! Step 1:  Navigate to https://mugs.marketo.com/foundational-marketo-user-group/ Step 2: Create an account using the email associated with your Adobe Experience Manager user account Once you’ve joined the chapter, you’ll receive notifications and reminders about new events that the chapter has posted! 

5. 2026 Adobe Experience Maker Awards Spotlight on spectacular. Submissions are now open for the 2026 Adobe Experience Maker Awards , celebrating the innovators who are reimagining customer experiences. Apply in up to three of ten categories , including The Groundbreaker (new) —celebrating customers laying the foundation for increasingly personalized experiences. Finalist companies will receive two complimentary passe s to Adobe Summit and two invitations to the Awards gala.      ⏳ Submissions close October 31, 2025.   Apply now

6. Adobe Feedback Adobe is encouraging customers to review our products on G2 and TrustRadius, providing us with valuable feedback. In your User Group meetings, include the relevant slide in your housekeeping slides when you kick off the call and encourage meeting attendees who are customers to provide feedback.

7. Share your experience with Adobe Marketo and receive a $25 gift card as a thank you! Review us on G2 Review us on TrustRadius © 2025 Adobe. All Rights Reserved. Adobe Confidential.

8. Agenda Introductions Exam Prep Resources Study Guides & Key Concepts Practical Advice to Pass the Exam Using AI to Prepare Smarter Courses on Experience League Wrap Up & Resources

9. Speaker Introductions

10. Foundational MUG - Speaker introduction AJ Navarro Marketing Operations Manager Sprout Social James Leedom Technical Account Manager Adobe Tanya Sadovnichaya Principal Product Manager, Experience League Adobe

11. Exam Prep Resources

12. Where to Start 🎓 Experience League Learning Paths Includes Marketo Engage Professional & Business Practitioner courses. Step-by-step video modules, quizzes and guided practice. 📚 Exam Guides & Practice Tests Review Adobe’s official Exam Guide PDFs for each certification. Know the topic weighting and format before starting. 💬 Adobe Marketo Community Search discussions by topic area (Programs, Smart Campaigns, Reporting). Connect with certified users and review past Q&As . 🔗 Bonus Resources Adobe Champions Blog for real-world prep stories. Marketo User Group recordings for live demos and insights.

13. Community & Peer Resources 💬 Marketo User Groups (MUGs) Attend local or virtual sessions for live discussion. Access slides and recordings from other chapters. 🤝 MarketingOps.com Community Join channels like #marketo, #career-growth, #certifications. Ask questions, share flashcards, get feedback from certified peers. 🔗 LinkedIn & Champion Voices Follow Adobe Marketo Engage Champions for study insights Engage with exam prep posts and community Q&As 📆 Study Buddy Approach Pair up with someone also taking the exam Hold each other accountable weekly

14. Study Guides & Key Concepts

15. Marketo Engage Professional Exam - What to Expect Exam Overview Early career marketers or those newer to Marketo Engage Passing score: 36/55 Scenario based, multiple choice questions Validate your understanding of how Marketo Engage works day to day Key Exam Focus Areas Programs & Channels Know the program types (Event, Email, Engagement, Default) and understand Head Start, Abort, Tags and Period Cost Smart Campaigns Recognize Batch vs Trigger logic qualification rules and flow step order Smart Lists & Segmentation Use filters, constraints, and rule logic. Understand Static vs Smart Lists Reporting & Analytics Know which reports answer questions (Email Performance, Program Performance, People, Web Activity) Focus on concepts, not memorization. Adobe tests your ability to apply what you know

16. Marketo Engage Business Practitioner Exam - What to Expect Exam Overview Experienced Marketo users managing complex programs or multiple workspaces Passing score: 32/50 Scenario based, multiple choice questions Assess your ability to optimize, troubleshoot, and scale processes Key Exam Focus Areas Administration & Governance Workspaces, partitions, roles, permissions, audit trail, and subscription setup Campaign Management Advanced Smart Campaign logic, PMCFs, tokens, webhooks, and process efficiency Lead & Data Management Smart List constraints, data hygiene, system Smart Lists, and blocking logic Reporting & Attribution Performance Insights (MPI), Email Insights, Revenue Cycle Models, attribution settings Learn the “why” behind each process. Adobe tests your strategic thinking, not just set up steps.

17. Common Exam Pitfalls & How to Avoid Them Not Practicing Hands-On Click through Marketo Engage. Muscle Memory builds confidence. Misreading Scenario Questions Slow down and re-read. Adobe often adds “sounds right” distractors. Skipping Program Setup Details Know your Period Costs, Acquisition Program setup, and when to use each program type. Ignoring Release Notes Review Experience League release notes. UI and features evolve fast. Over Memorizing Focus on “why”, not “what”. Adobe tests logic, not just recall.

18. Practical Advice to Pass the Exam

19. How To Think Like Adobe

20. Study Game Plan Week 1 Learn the Fundamentals Get grounded in core topics Review the Exam Guide Complete Experience League learning paths Highlight weak areas and note questions Week 2 Practice Application Get hands-on experience Build or edit programs in a sandbox Rebuild example campaigns Use real reporting tools to test logic Week 3 Test & Review Simulate the exam Take at least one mock test Revisit missed questions & study explanations Join a Marketo User Group or peer session to discuss tricky scenarios Week 4 Schedule Exam Give yourself a deadline Schedule the exam so it doesnt stay pending Dedicate a full day to mentally focus and prepare

21. Exam Day Strategy Mindset & Preparation Tactical Exam Tips Start with Confidence You already know the material, trust your experience. Stay Calm and Strategic Adobe test reasoning, not speed. Read each question carefully. Time Management You have 90 minutes. Aim to finish with 10 to review. Flag hard questions and return once the rest are done. Eliminate Wrong Answers First One choice is usually and clearly wrong. Remove it immediately. Use Real-World Logic Picture solving the problem in your own Marketo instance. Adobe favors scalable, governed setups over one-offs. Final Review Revisit flagged questions calmly. Trust your first instinct, it's usually right.

22. Using AI to Prepare Smarter

23. Study Smarter What AI Can Do for You Summarize long Experience League articles into key takeaways. Quiz you on specific Marketo Engage concepts or topics. Coach you with scenario based practice questions.

24. Prompt Frameworks That Work Study Summarizer Use this when you want to turn Experience League Docs into quick notes. Summarize this Adobe Marketo Engage article into key takeaways I should know for the certification exam. Concept Explainer Use this when a topic feels unclear. (e.g., “smart campaigns” or “period cost”) Explain the concept of (Topic) in Marketo Engage as if I’m preparing for the certification exam. Include what it does, when to use it, and 1-2 real world examples Practice Question Generator Use this when you’re ready for scenario based quizzes. Create 5 scenario based multiple choice questions on (Topic). Each questions should have 1 correct answer and 3 plausible distractors. Flash Card Generator Use this when you want quick memorization drills. Turn this study guide or document into 10 flashcards. Format each as ‘Question | Answer’ and focus on Marketo Engage specific terms.

25. Courses on ExL

26. Courses on Experience League Free guided learning experiences designed to help you quickly build foundational Adobe skills, do more with your Adobe solutions, realize value sooner, and stay ahead in today’s competitive marketplace. ​ Quickly gain the foundational skills you need to unlock value from your Adobe solutions. Learn on your schedule. Bite-sized modules designed to be flexible enough to fit into the schedule of your busy life. Showcase your skills and get professional recognition: pass quizzes to earn digital certificates of completion that validate your skills and help you stand out professionally. Free and accessible to all: courses are free, giving all Adobe users immediate access to foundational skill-building tools.

27. Let’s chat! We’d love your input! If you’re interested in a 1-on-1 conversation about the courses feature, please reach out to Tanya via email: [email protected]

28. Wrap-Up & Resources

29. You’ve Got This - Go Crush the Exam! Key Resources Adobe Experience League Full Learning paths for both Professional and Expert exams. Exam Guides Breakdown of question types and topic weightings. Marketo User Groups (MUGs) Join local or virtual sessions to discuss exam prep. Community & Champions Blog Real tips form certified experts. AI Tools Use prompts from this session to reinforce your study plan.