From idea to a business model in the comparison of marketing .pptx

The model business through highly sourcable marketing in the digital era

1. FROM IDEA TO A BUSINESS MODEL b y: Prof. Dr. Hakim Ali Mahesar

2. The Journey from idea to a Business Model Initial concept or solution to a problem Market research and rationale Business model development Implementation and execution Continuous refinement and adaptation

3. Why Business Models Matter? - Convert vague ideas into clear, actionable plans - Align strategy with market needs and revenue - Guide decision-making and growth

4. A good Business Model describes  how the organization creates, delivers, and captures value for customers, i ncludes revenue streams, customer segments, and cost structures Forms the foundation of any successful business venture Turning concepts into value. How do we make money and whom do we serve?

5. Idea Validation - Conduct surveys and interviews - Build a Minimum Viable Product (MVP) - Analyze market demand and competition

6. Customer Segments - Define distinct groups you want to serve - Segment by needs, demographics, behavior - Focus on niche or mass markets (looking for customer comforts)

7. Value Propositions/offers - What unique value do you offer? - Solve customer problems or fulfill desires - Differentiate from competitors

8. Channels - How will you reach customers? - Sales, distribution, marketing pathways - Online, retail, direct or indirect methods

9. Customer Relationships Types : personal, self-service, automated - Build loyalty through support and engagement - Tailor interactions per segment

10. Revenue Streams - How does money flow in? - Sales, subscriptions, licensing, ads - Consider diverse revenue sources

11. Key Resources Assets needed to deliver value - Human, physical, intellectual, financial - Critical for operations and innovation

12. Key Activities - Essential tasks to run your business - Production, problem solving, platform maintenance - Activities that create your value propositions

13. Key Partnerships - Suppliers, alliances, strategic partners - Reduce risks, acquire resources, scale faster - Collaboration to enhance efficiency

14. Cost Structure - Fixed and variable costs overview - Biggest expenses and cost drivers - Helps plan profitable operations

15. Business Model Canvas in Action - Visualize all components on one page - Collaborate and iterate easily - Align teams and stakeholders

16. Align Model with Market Needs - Test assumptions regularly - Adapt based on customer feedback and trends - Ensure product-market fit

17. Testing and Feedback Loops - Launch MVPs and prototypes/samples - Collect data to refine the model - Spin around or persevere/ presist decisions

18. Scaling Your Business Model - Expand customer segments or geographies - Add products or services - Form new partnerships

19. Summary & Next Steps - Business model = living document - Keep testing, adapting, and growing - Use the Canvas to stay focused and aligned

20. T h ank you! Your questions please!