Frooti mango drink!

Frooti mango drink!

1. FROOTI MANGO DRINK GROUP MEMBERS- SHAHBAAZ AHMED RAJNI VASHISHT SALONI SHRAVAN SWATI

2. INTRODUCTION FLAGSHIP PRODUCT OF PARLE AGRO PVT. LTD LARGEST SELLING MANGO DRINK. PACKING TASTE EXPORT ENDORSEMENT CONCEPT AND CLIMAX

3. BRAND PROFILE FOUNDED IN 1929 OWNED BY CHAUHAN FAMILY OF VILE PARLE, MUMBAI. LED BY PRAKASH CHAUHAN AND HIS DAUGHTERS. BEST KNOWN FOR PARLE-G. THREE MAJOR BUSINESS- 1. BEVERAGES (APPY FIZZ, FROOTI) 2. WATER (BAILLEY) 3. FOODS (CONFECTIONARY- SOFTEASE, SNACKS- HIPPO)

4. THEME CRAVING BEHAVIOUR OF ADULTS LIKE KIDS. STAR POWER TRANSFORMS INNOCENT PLAYERS INTO LIP SMACKING CHILDREN. FOCUS ON EVERY AGE GROUP.

5. LOGICAL APPEAL MASS APPEAL BRAND POWER. CLIMATE FACTOR.

6. EMOTIONAL CONNECT TAGLINE- “MANGO FROOTI, FRESH AND JUICY” CHANGED TO “ JUICE UP YOUR LIFE”. REPOSITIONING TO OLD TAGLINE. GROWTH OF ADULT CONSUMERS IN THE MARKET.

7. OVERALL IMPACT - MARKETING GROWTH OF 40% IN THE BEVERAGES. STRONG COMPETITOR TO SLICE, MAAZA. ALTERNATIVES TO COKE AND PEPSI. SOCIAL VISIBILITY- 1. YOUTUBE ACCOUNT INCREASED BY 600% 2. TWITTER HANDLE INCREASED BY 8 MILLION FOLLOWERS.