Fundamentals_of_Internet_Marketing (1) (1).ppt

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1. Fundamentals of Internet
Marketing

2. Introduction
•Online advertising of goods and services
•Using online platforms and tools to promote products,
services, and brands.
•A key part of modern business strategies.

3. Introduction
•The importance of digital marketing lies in
 its ability to reach target audiences,
drive sales, and increase revenue.
–Content Marketing.
–Email Marketing.
–Marketing Analytics.
–Mobile Marketing.
–Pay-per-click (PPC)
–Search Engine Optimization (SEO)
–Social Media Marketing.
•Importance:
- Cost-effective.
- Global reach.
- Measurable results.

4. Digital Marketing Communication
•Definition:
- Engaging with customers via digital channels like email, social
media, and websites.
•Key Components:
1. Owned Media: Website, blog, and email lists.
2. Paid Media: Pay-per-click (PPC), display ads, and sponsored content.
3. Earned Media: Social shares, online reviews, and word-of-mouth.
•Advantages:
- Instant feedback.
- Personalized communication.

5. Online Market Space
•Definition:
- A virtual environment where businesses and consumers interact.
•Components of Online Market Space:
1. E-Commerce Websites: Selling goods/services online.
2. Social Media Platforms: Engagement and brand building.
3. Search Engines: Driving organic traffic via SEO.
4. Mobile Apps: Enhancing customer experience.
•Benefits:
- Increased accessibility.
- Broader audience reach.

6. AI in Digital Marketing
•Role of Artificial Intelligence:
- Enhancing efficiency and personalization.
•Applications:
1. Chatbots: 24/7 customer service.
2. Predictive Analytics: Anticipating customer needs.
3. Personalized Content: Tailored marketing messages.
4. Ad Optimization: Automated ad bidding and placement.
•Benefits:
- Improved customer experience.
- Data-driven decision-making.

7. Conclusion
Key Takeaways:
- Digital marketing relies on effective communication,
leveraging online platforms, and incorporating innovative
technologies like AI.
- Businesses need to adapt continuously to thrive in the
digital landscape.
Questions?