FUNDRAISING STRATEGIES FOR NON-PROFIT ORG

GOODLUCK!

1. Fundraising Strategies for
Non-Profits
GROUP 2
UNIVERSITY OF CALOOCAN
VOLUNTARY SECTOR MANAGEMENT

2. Group 2
Aparri, Adelyne
Gesta, Christian Jay
Marquez, John Kieven M.
Talastas, Jasmin R.

3. Objectives
Understand key methods for securing grants and donations.
Utilize digital tools to enhance fundraising efforts.
Learn effective fundraising strategies for non-profits.

4. Let's Role Play!

5. Fundraising

6. Digital and Platform
Fundraising
Fundraising is the process of collecting
voluntary financial contributions from
individuals, businesses, charitable
foundations, and government agencies to
support a non-profit organization's mission,
programs, and activities. It is essential for the
sustainability and growth of nonprofits, as
most do not generate profits from their
services.

7. Types of
Fundraising

8. Types of
Fundraising
-Apply for government, foundation, or
private grants aligned with your mission.
-Develop well-researched, compelling
proposals to demonstrate impact.
-Maintain a strong grant reporting
process to build credibility.
•Grants

9. Types of Grants
Government Grants – Offered by
national, state, or local
governments to support social
services, education, healthcare,
and research initiatives.

10. Types of Grants
Foundation Grants – Provided by
private or family foundations that
support specific causes like
poverty alleviation, environmental
protection, or education.

11. Types of Grants
Corporate Grants – Large
companies offer grants as part of
their Corporate Social
Responsibility (CSR) initiatives

12. -Utilize direct mail, email campaigns,
or personal outreach to solicit
donations.
-Offer multiple giving levels to
accommodate various donor
capacities.
-Recognize donors publicly (if
consented) to build trust and loyalty.
•Individual Donations:
Types of Fundraising

13. 2. Major Donor Giving
1. Direct Mail & Email
Campaigns
4. Public Recognition
3. Online Fundraising
Ways to Encourage Individual
Donations

14. Types of
Fundraising
-Partner with businesses to fund events or
programs in exchange for brand visibility.
-Highlight shared values to attract partnerships
with corporate social responsibility (CSR)
initiatives.
-Offer sponsorship tiers to appeal to companies
of varying sizes
•Corporate Sponsorships

15. Types of
Corporate
Sponsorships
Financial Sponsorships –
Direct monetary
contributions to fund
programs or events.
In-Kind Sponsorships –
Donations of goods or
services instead of money
(e.g., a clothing brand
donating shirts for a charity
run).

16. Types of
Corporate
Sponsorships
Event Sponsorships –
Companies fund or co-host
events to gain exposure
while supporting a cause.
Matching Gift Programs –
Companies match the
donations made by their
employees to double the
impact.

17. Event Planning
and Execution

18. Event Planning
Event planning is the process of organizing and
coordinating all aspects of a planned occasion,
including budgeting, selecting a venue,
arranging catering, decor, transportation, and
other necessary details to ensure a successful
event.

19. Different types of
Event planning:

20. Corporate events
Conferences, meetings, team-building
activities, product launches

21. Social Events
Weddings, birthday parties, holiday
gatherings.

22. Non-profit events
Fundraisers, charity galas, awareness
walks.

23. Large-scale events
Festivals, concerts, trade shows.

24. Goal Setting
Defining clear objectives for the
event, like networking,
fundraising, or celebrating a
milestone.

25. Budgeting
Allocating funds for different
aspects of the event, like
venue rental, catering,
entertainment, and marketing.

26. Site Selection
Choosing a suitable location that
aligns with the event's needs and
capacity.

27. Logistics
Management
Coordinating transportation,
parking, security, and other
operational aspects.

28. Marketing and
Promotion
Creating strategies to attract
attendees through advertising
and outreach.

29. On-site execution
Overseeing all event elements on
the day of the event to ensure
everything runs smoothly.

30. Execution
Event execution is the process of
putting an event plan into action.
It's the stage where all the planning
comes together to create a
memorable experience for
attendees.

31. ICE
BREAKER

32. Digital
Fundraising
Tools and
Platforms

33. Execution means the actual
implementation of the event plan on the
day itself, ensuring everything runs
smoothly according to the predetermined
details and addressing any last-minute
issues that may arise; essentially,
planning is the pre-work and execution is
the "on-the-ground" action
Execution
✔ Nonprofits become more sustainable – With various
digital fundraising tools, there are more ways to secure
funds.
✔ Reach is wider – Donors not only from the Philippines
but also overseas Filipinos can easily donate online.
✔ Transparency and accountability are easier – Digital
tracking and reporting tools make it simpler to show
donors how funds are used.
✔ More inclusive and accessible – Anyone, anywhere,
can be part of a volunteer organization’s fundraising
efforts.

34. 2. Social media
fundraising
1. Crowdfunding
4. Text to give
3. Recurring donation
tools
Four main digital & platform
fundraising

35. Crowdfunding
is a method of raising
funds where many people
donate small amounts for
a project or cause. Online
platforms such as
GoGetFunding,
Airfunding, and The Spark
Project are used to launch
fundraising campaigns.

36. ✔ Volunteer organizations can easily find
donors and sponsors.
✔ Funds are pooled from various people and
places, not just one funding source.
✔ Faster response to emergency situations
due to real-time donations.

37. Social Media
Fundraising
Using platforms like Facebook, Instagram,
Twitter, YouTube, and TikTok to promote
fundraising campaigns. Built-in tools like
Facebook Fundraisers and Instagram Donation
Stickers are easy to use.

38. ✔ Awareness about fundraising campaigns
spreads quickly.
✔ It’s free and accessible to everyone, so you
don’t need a large budget to start.
✔ Campaign updates are easy to monitor and
share with donors.

39. For nonprofit organizations that
need sustainable funding,
recurring donations are a system
where regular donors contribute
monthly or yearly. Platforms like
Donorbox, GCash for Good,
PayPal, and Patreon are used to
set up automatic donations.
Recurring Donation
Tools

40. ✔ Provides a steady source of funding,
making long-term project planning easier.
✔ The fundraising team of nonprofits
experiences less stress because they don’t
always need to find new donors.
✔ Supporters are more engaged and loyal
because they know they’re regularly helping.

41. Text
-to-
Give
This method uses SMS
or text messaging for
donations. Donors text
DONATE [amount] to a
designated number, and
the donation is
automatically deducted
from their phone bill or
load.

42. ✔ Fundraising is faster because donors only
need to send a simple text; no need for credit
cards or bank transfers.
✔ More accessible, especially for those without
internet, allowing more people to help.
✔ Emergency responses are quicker because
donations are real-time.

43. Digital and Platform
Fundraising
Through crowdfunding, social media
fundraising, recurring donations, and
text-to-give campaigns, collecting
funds has become easier, campaigns
reach more people, and aid for those in
need becomes faster.

44. Building Long-Term
Donor Relationships

45. -Segment donors and tailor
messaging to their interests and
donation history.
-Use CRM tools to track donor
interactions.
Personalized Communication

46. Regular
Engagement
-Share impact
stories, progress
reports, and
updates.
-Offer
opportunities for
involvement, such
as volunteering.

47. Appreciation
-Send thank-you notes
or calls promptly.
-Host appreciation
events or send small
tokens of gratitude.

48. Transparency
-Provide clear information
about fund usage and project
outcomes.
-Share annual reports or
detailed budgets.

49. Ethical
Considerations
in Fundraising

50. Honesty and
Transparency
-Avoid exaggerating outcomes or making false
promises.
-Be upfront about administrative costs and
allocation of funds.

51. -Protect donor privacy and comply
with data protection regulations.
-Avoid high-pressure tactics that
might alienate supporters.
Respect for Donors

52. THANK YOU
FOR
LISTENING!