Future of Marketing 2025 Report | Salaries and Statistics

AI. Budgets. Burnout. ROI. Welcome to Marketing in 2025.

The Future of Marketing 2025 Report is here, and it’s our most ambitious research to date.

Inside, 100s of CMOs and marketing leaders reveal:

→ Where budgets are moving (and what’s being cut)
→ Which channels still deliver performance
→ How AI is reshaping creative and data
→ What’s keeping marketers up at night
→ And, for the first time, what marketers really earn

149 pages. 13 chapters. And all the data behind how marketing really works in 2025.

Download your free copy today.

#FutureOfMarketing #CMOInsights #MarketingStrategy #AIinMarketing #MarketingLeadership

1. – let’s talk about it.
Created in partnership with:
Future of Marketing
Report 2025

2. 80% of marketers prioritize
content in 2025, cementing its
role in brand and lead efforts.
Did you know
CMO Future of Marketing Report 2025
Content marketing 80.1% Paid media
SEO
Social media
Email
Field marketing
Influencer marketing
Offline channels
Experiential marketing
Affiliate marketing
Other 57.3%
51.2%
48.8%
43.9%
28%
26.8%
26.8%
15.6%
13.4%
11%

3. Did you know
CMO Future of Marketing Report 2025
Newsletters 52%
Promotional offers
Event innovations
Transactional emails
Other
11.1%
15.1%
11.1%
10.7%
Email remains marketers’
go-to for personalization,
used by over 90%.

4. Automation based on user actions 50%
AI-powered recommendations 19.5%
Geolocation 26.8%
Loyalty programs 7.3%
Other 7.3% Did you know
CMO Future of Marketing Report 2025
65.9% of marketers use first-party
data, reflecting a shift toward
privacy-first personalization.
Leveraging first-party data 65.9%

5. U.S. marketers earn the most
(median of $155,605), but pay gaps
persist across demographics.
Did you know
CMO Future of Marketing Report 2025
United States $155,605 Netherlands
United Kingdom
Germany
Italy
France
Spain
Czech Republic
Mexico
India $137,500
$119,000
$105,000
$97,500
$76,000
$70,000
$60,000
$46,000
$36,000

6. Grab your copy for more
marketing insights