FUTURE OF ORGANISATIONAL
DEVELOPMENT
BY
Ms.C.Ranganayaki, MBA, SLET, M.Phil.,
Sri Ramakrishna College of Arts & Science, Coimbatore.
Contextual trends and theireffect
on OD’s Future
ECONOMY
More concerned with cultural diversity
More concentrated wealth
More concerned ecologically
WORKFORCE
Increasingdiverse
Increasingly educated
Increasingly contingent
Contextual trends and
theireffect on OD’s Future
TECHNOLOGY
More E-commerce
Fasterorganizationalprocess
More productivity
ORGANIZATIONS
More networked
More Knowledge, learning, and innovation based
Contextual trends and theireffect
on OD’s Future
ORGANIZATIONAL DEVELOMENT will be:
More embedded in the organization's operations
More technologically enabled
Shorter OD cycle times
More interdisciplinary
More diverse in client
More cross –cultural
More concerned with organization
TraditionalistarguethatODshouldbedrivenby
long–establishedvaluesofhumanpotential,
equality,trust,andcollaboration.Itisproposedthat
ODshoulddowhatisrightbyassuringthat
organizationspromotepositivesocialchange
andcorporatecitizenship.
Traditional
Scholars proposed a research agenda
w/c includes
How multiple context and levels of analysis affect organizational
change
The inclusion of time, history, process and action in theories of
change
The link between change processes and
organizationperformance
The comparative analysis of international and cross-cultural OD
interventions
The study of receptivity, customization, sequencing,pace,
andepisodic versus continuous change processes
The partnership between scholars and practitioners is studying
organizational change
OD will have more conflicts in theShort term
TraditionalistfearthatODisbecomingtoocorporateand
mayunwittinglygettogetherwithpowerfulstakeholdersto
promotegoalsinconsistentwithOD’ssocialresponsibility
andhumanisticvalues
Pragmatistontheotherhandworrythat
relyingtooheavilyontraditionalvalueswillreinforceOD’s
touchyfeelyorientation.
Thedebateovervaluesdemonstrateshowdifficultitwillbe
togainagreementaboutstandards,competencies,
enforcementmechanisms,andoversight.
Implication of OD’s Future
Implication of OD’s Future
OD will become more integrated in the long term
Thereisaconsiderablecommongroundamongthe
diversetrendswithintheOD,andtheemergencefa
moreintegratedviewofthefieldseemslikelyinthe
longterm
OD will be more embedded in the
organization’s Operations
ThissuggestthatODpracticeswillbecome
moreembeddedintheorganization’snormal
operatingroutines.ODskills,knowledge,and
competenciescanandshouldbecomethedaily
workofmanagersandemployees.
OD process will be more
technologically Enabled
Informationtechnologyispervasiveandwill
haveasignificantaffectonODpractice.First,it
willenableODtobesynchronousand
asynchronous(anytime,anywhere)aswellas
virtualandlessfacetoface.Second,
informationtechnologywillprovidemuchmore
dataabouttheorganizationtoagreater
numberofparticipantsinashorterperiodof
time.
OD Cycle Times will be Shorter
Newinformationtechnologieswillexpedite
certainstepsinthechangeprocess.Incoming
years,newtechnologiessuchasgroupwareand
videoconferencing,willincreasinglybeusedto
bringmorepeopletogetherfasterthanever
before.Thereisarealpotentialtoreduce
dramaticallythetimerequiredtoperformmany
ODpractices.
OD will be more Interdisciplinary
OD willcontinue tobecome more
interdisciplinary and rely on
differentperspectivesandapproachesto
developandchangeorganizations.Itwill
balance human fulfillment and
economic performance,provideafuller
recognitionofthesystemicanddynamicnature
oforganizationsanddevelopimproved
techniquesformanaginglargescale,and
changew/nandacrossnaturalcultures.
OD will be Applied to MoreDiverse
Organizations
Inthefutureplannedchangewillbeappliedto
amore diverseclientbase.Typesof
organizationsthataretargetofplannedchange
Smallentrepreneurialstart-ups–important
underservedmarketforOD.
Governments –increasinglyapplyingOD
interventions such as strategic
planning, employee involvement,
andperformancemanagement.
Global Social Change Organizations
Theincreasingconcentrationofwealthand
globalizationoftheeconomywillcreateaplethora
ofopportunitiesforODtoassistsdeveloping
countries,disadvantagecitizensandecology.
OD will become More Cross-Cultural
OD will Focus more on Ecological
Sustainability
Limitstotheworld’secosystem,includingitscapacity
toabsorbpopulationgrowth,functionwithadepleted
ozonelayer,andoperatewithpollutedwaters,provide
seriouschallengestothetraditionalbusinessmodel.