Gaana.com existing marketing strategy

This is a presentation on how did Gaana.com market itself.

1. Gaana.com M usical campaign L aunched in April 2010 India's largest Music S treaming service by Times Internet

2. Indian and international music content M usic in 21 languages--- Hindi, English, Marathi, Punjabi, Tamil, Telugu and other Indian regional languages Target audience- youth (above 18 years) A llows users to make their playlists public Interface: pretty simple and clean, no hassles whatsoever. C an login via Facebook C ustomise the app/ music to your tastes Rs.50 Free Recharge with Gaana app

3. F irst multimedia campaign ran across TV, Print, Outdoor, Radio, Cinema, digital and social media. The main campaign highlights various occasions, moments, moods where music plays a pivotal role and reinforces the Gaana.com brand in the consumer's mind My zone: an ability to see your history, your favourite songs, playlists, albums and artists across your computer or mobile phone Radio mode: make your own radio station automatically, based on any song you play.

4. 'Bas Bajna Chahiye Gaana ‘ S ong produced by Bang Bang Films Composed by Amit Trivedi S ung by Benny Dayal & Anusha Mani C ampaign created by M&C Saatchi First-of-its-kind content marketing initiative that promotes Gaana.com as a brand Theme of the AD- good rhythm and catchy song

5. Launched Mobile Apps for Android, iOS and later windows A im: give music lovers access to millions of songs for free on their mobile phones. Access to a database of over 1 million Bollywood , Hollywood, Tamil, Telugu , and regional songs

6. The app when it was launched

7. Gaana and Facebook Gaana.com platform: FACEBOOK To reach to the music lovers Fetch more app downloads Increase engagement level with the music lovers most cost effective yet efficient way W ise decision: managed to create a huge stir in the online free song service

8. Their first ad was about bunch of youngsters partying and having fun and singing song “bas bajna chahiye gaana “. Now the latest ad is about how music plays a role in bringing two strangers closer with the help of gaana.com.

9. Insight   The fact that all moments and situations in life can be made awesome with music It helps in making up things The brand name itself provided the opportunity to define the category

10. Multiple Usage Television Digital Radio

11. Thank You A presentation by: Aishwarya Menon , Akash Patil , Krutika M ukadam , Lisa Fernandes , Lionel D’souza , Marija Fernandes