GENDER AND in media consumption for media studies .pptx

By anees nd mujahid

1. COURSE : 5762 GENDER AND/IN MEDIA CONSUMPTION

2. Feminist Perspectives ; Liberal feminist (Reformists, equal rights) Radical feminist (elimination of gender, generate their own means, radical changes ) Social and critical feminists (Focuses on oppression of women captalism -patriarchy) By: Mujahid Azeem & Anees ul hassan

3. Poststructuralist feminists: (Individual subjectivity is not finished and is constantly in re-production ) Variety of discourses there is variety in individual positioning By: Mujahid Azeem & Anees ul hassan

4. How Gender is related to media consumption? Work in this area concentrated on women, not men and media consumption Work in this area is feministically inspired, and provided insight into women`s media uses and interpretations. Feminine and masculine subjectivities are constructed in the practices o f everyday life in which media consumption is entailed By: Mujahid Azeem & Anees ul hassan

5. The main argument in the chapter is: the subject of “Gender and M edia Consumption” should be rephrased as “Gender in Media Consumption” By: Mujahid Azeem & Anees ul hassan

6. The Academic Emancipation of Female Audiences; Feminists critics showed concerns about the relation of gender and media consumption Concerns focused on the effects of popular media forms on women`s consciousness. i.e. (feminine genre`s) soap operas , romance novels By: Mujahid Azeem & Anees ul hassan

7. Early feminist accounts are full of depiction of a remembered experience of the crude stereotypes. (effects-magic bullet) e.g., Germaine Greer criticizes romance novel for reinforcing a kind of false consciousness among their women readers. Accepting objectionable persons By: Mujahid Azeem & Anees ul hassan

8. Gaye,tuchman.sue,sharpe(1978,76) see mass media as a major cause of the general reproduction of patriarchal sexual relationships Modleski(1982) (Ideal mother soap operas ) sees soap operas undermine a mothers capacity to form unambiguous judgment By: Mujahid Azeem & Anees ul hassan

9. she argue that soap operas actively produce a symbolic form of feminine identity by inscribing a specific subject in position that of the ideal mother in its textual fabric. Janica Radway (1984) book;Reading the Romance Recognizes the pitfalls of textual reductionism: the textual analysis needs to be complemented by inquiry into how female audiences ‘read’ the texts. Socially situated women are given some space to maneouvre in their dealings with media texts: their responses cannot be deduced from textual positioning's. By: Mujahid Azeem & Anees ul hassan

10. Summary : The feminist work addressing issues of gender and media consumption have evolved considerably from the early emphasis on ‘unrealistic’ images of women and their inevitably conservative effects on female audiences. By: Mujahid Azeem & Anees ul hassan

11. By: Mujahid Azeem & Anees ul hassan The latter trend especially, solicited a more optimistic stance towards women’s role as media consumers: they are no longer seen as ‘cultural Dupes’ as passive victims of inexorably sexist’s media : on the contrary: media consumption can even be considered as empowering: media offers resistance to dominant meanings, and discourses

12. By: Mujahid Azeem & Anees ul hassan If early feminists criticism felt comfortable to speak authoritatively for the silent majority women the more recent work is characterized by an awareness of the necessity to let other women speak.

13. The dispersion of women: Class never fully contains a social subjects identity, otherwise we can never account for either variety or change and disruption in the social experience and consciousness of people. By: Mujahid Azeem & Anees ul hassan

14. Seiter (1989) Working class women Consciously resisted and rejected the view of ideal mother presented in soap operas relative to middle class women. Class plays major role By: Mujahid Azeem & Anees ul hassan

15. By: Mujahid Azeem & Anees ul hassan Seiter’s project shows that at the empirical level, women cannot be considered as a homogeneous category: class makes difference In an another account Andrea Press contradicts with seiter’s conclusion : drawing that middle class women are more critical viewers then the working class

16. By: Mujahid Azeem & Anees ul hassan Possible factors influencing the difference b/w seiter’s and andrea’s conclusion: Difference in operationalization of social class Difference in locality Representational difference : b/w day time and prime time soap operas. Differences in interview guidelines