Presented by:
group no 5
ENTREPRENEURSHIP &
MANAGEMENT OF SMALL &
MEDIUM ENTERPRISES
Presented by:
NAME OF THE STUDENT ROLL NO.
ANKITA BHOGLE 07
MEGHNA BUCH 09
MAMTA. S. 36
PRANITA MANTRI 37
INTRODUCTION TO ADORA
CREATIONS
• We introduce ourselves as ADORA CREATIONS PVT. LTD a
trendsetter of innovative personalized gifting combined with the art
of handmade gifting.
• Made to inspire…
• Get your broken products and go back with a surprising mended
product.
• We invite you to experience in person the personal touch that
makes the gifts so personal.
TAG LINE :
•MADE TO INSPIRE
THOUGHT BEHIND THE
NAME
•Adora \a-do-ra\ as a girl's name is of Greek, Old
German and Latin origin, and the meaning of Adora is "a
gift; beloved; adored".
VISION AND MISSION
• Customer first
• Resolve
• Action
• Exceed expectations
PRODUCT
• regular gift and goodies.
• Hand-made products(Best out of waste &
Best out of broken)
• Customized product
PRICE
•Price of regular gift goodies: Rs.50 to Rs.1500.
•Price of hand-made products: Rs.100 to Rs.1000.
•Price of customized products: Rs.150 to Rs.3500.
PLACE
• Shop no 11, Air View building, Nehru Road, Vakola Pipe
Line, Santacruz (East), Mumbai- 400055.
• Why this place???
PROMOTION
Social media Word of mouth handmade pamphlets
PEOPLE
• 2 Managers – Rs. 9000 each per month.
• 2 Male employees - Rs. 6000 each per
• month.
• 2 Female employees - Rs. 6000 each
per
• month.
PROCESS
PHYSICAL EVIDENCE
INNOVATION
• best out of waste
•Hand made products section
•Best out of broken
COMPETITIORS
• HONESTY STORES.
• RED MOMENTS.
• ARCHIES GALLERY.
• GIFTS 4 U.