Glamour Magazine Media Kit Analysis

Class project. Spring 2009.

1. Media Kit Analysis Peter Herman, Mariam Shahab, Courtney Burd, Brittany O’Donnell

2. Glamour Magazine “stylish, award-winning editorial consistently reflects our reader's interest in the world around her while fueling her aspirational, yet accessible lifestyle.”

3. Glamour Magazine Founded in 1939 First national magazine to feature an African-American on the cover (Aug ’68)

4. Awards National Magazine Award - General Excellence 3 Clarion Awards - Women in Communications 3 Front Page Awards - Newswomen’s Club of New York 2005/2006 Ad Age’s A-List, Adweek’s Hot List

5. Editorial Content • Closing deadline is 90 days before printing • Issues On Sale 25 days before that month

6. Editorial Sections Glamour Beauty Glamour Fashion Men, Sex & Love Your Health & Beauty Life & Happiness

7. Circulation Total Subs Paid Subs Verified Single 2,354,973 1,669,340 1,560,948 108,392 685,633

8. Region Distribution South Atlantic 396,258 Mid Atlantic 358,925 East N. Central 359,439 Pacific St. 339,798 West S. Central 219,974 West N. Central 161,076 Mountain St. 143,784 New England 126,472 East S. Central 115,869 Foreign 16,134 Canada 55,174 Other 5,637

9. Readership Glamour readers spend on average over an hour reading our magazine 32.7% of our audience reads 4 out of every 4 issues they receive. Front to back.

10. Demographics

11. Rates Effective CPM: $13.88 * based on 1p 4C ad *

12. Rates

13. Rates

14. Rates

15. Condé Nast Discount

16. Ad Categories Beauty Jewelry Clothing Opportunities •Technology •Food

17. Ad Pages March Issue: 139.26 pages

18. Ad Specs

19. Innovative Opportunities

20. Innovative Opportunities

21. Glamtones Glamour and Pantone partnered with various brands to make products specifically for our magazine.

22. Competitive Analysis Glamour Cosmo Rate 4C, 1P 170,080 215,900 Rate Cover 4 212,620 291,500 March 09 Ad Pages 139.26 114.54 Circ Increase Over 2008 4.1 0.8

23. Glamour Magazine “Glamour is doing it your own way.” - Kara Walker