Team
Prof Mahesh Doraiswamy is resourceful and creative person with an eye for detail and the ability to adapt quickly to
new situations. A versatile, enthusiastic and competent person who always strives to achieve a high standard in
whatever is undertaken.
He is a veteran who has more than 28 years intense exposure to Sales & Marketing (all India & Exports) as well as
Profit Centre Management in highly competitive industries with rich experience in urban and rural marketing and
successfully launching new products.
He further has fifteen years of progressive experience as Consultant, Professor and Trainer in Marketing and HR
specializations.
He graduated from St. Stephen's College, Delhi with B.Sc (Honours) in Physics and was a recipient of the National
Science Talent Scholarship. He also holds a PG Diploma in Management from IIM, Calcutta, in 1972.
He has worked with Shaw Wallace & Co. Ltd., EID Parry ( Ceramics Division ) , WIMCO Ltd. (then a subsidiary of
Swedish Match Co.) , Satyam Renaissance Consulting (as Principal Consultant), and as General Manager (Marketing),
Johnson Peddar, Mumbai.
In the field of Academics, he has taught Sales and Distribution Management, Marketing Management, Business to
Business Marketing, Brand Management, Organizational Development, Organizational Behaviour, Strategic Human
Resource Management, etc. at T. A. Pai Management Institute, Manipal, the Institute for Financial Management &
Research (IFMR), Chennai, and at the SSN School of Management, Chennai.
In the field of Consulting, he was involved with Marketing Consultancy in Organizations like Maharashtra Hybrid Seeds
Corporation (MAHYCO), Tamilnadu Newsprint and Papers Ltd. (TNPL), projects on Evaluation of Training at Chennai
Port Trust, and Recruitment & Selection at Sabare Enterprises, Karur.
In the field of Management Development Programs he played a major role in coordination and teaching at the Post
Graduate Certificate Program in Management jointly conducted by IFMR and Madras Management Association.
Other Management Development Programs include those held for middle and senior level managers, from Jindal Steel,
Bellary, Zeta Infotech, Manipal, Syndicate Bank, Manipal, and Corporation Bank, Mangalore.
Prof. Mahesh Doraiswamy
Sr. Consultant