Global Marketing and the international trade

ppt on global marketing

1. Global Marketing and the Digital Revolution Ehsan Qadir 203039 Sehrish

2. The Digital Revolution: A Brief History AT&T’s Bell Laboratories invented a “ solid state amplifier,” or transistor, Robert Noyce and Jack Kilby independently invented the silicon chip (also known as the integrated circuit. personal computer computer spreadsheet Apple introduced the revolutionary Macintosh, with its user-friendly graphical interface and point-and-click mouse Internet Uniform Resource Locator (URL ), Hypertext Markup Language (HTML ), World Wide Web.

3. South Korea Embraces the Digital Revolution In South Korea, 94 percent of households are broadband subscribers . Ninety percent of Koreans in their teens and early twenties regularly log on to Cyworld (“ Cyber World”), South Korea’s leading social network site . South Korean government is spending nearly $300 million to build an RFID research center. “U-life will become its own brand, itsown lifestyle.” Residents will be able to communicate via video conferencing and everyone will have access to video on demand. Smartcard house keys will also function as payment devices forsubways , parking meters, movie tickets, and myriad other uses.

4. Convergence Convergence is a term that refers to the coming together of previously separate industries and product categories. Sony was a consumer electronics company best known for innovative products such as transistor radios, Trinitron televisions, VCRs , stereo components. Sony is in the “bits” business: Its core businesses incorporate digital technology and involve digitizing and distributing sound, images, and data. Now, Sony’s competitors include Apple (music players), Dell (computers), Kodak (cameras), and Nokia (cell phones).

5. Value Networks and Disruptive Technologies innovator’s dilemma. V alue network, e ach value network has a coststructure associated with it that dictates the margins needed to achieve profitability. The boundaries of the network are defined, in part, by the unique rank ordering of the importance of various product performance attributes . The industry’s dominant firms—typically with reputations as “well managed” firms—lead in developing and/or adopting sustaining technologies; that is, incremental or radical innovations that improve product performance. D isruptive technologies enable something to be done that was previously deemed impossible. Disruptive technologies typically enable new markets to emerge.

6. Global E-Commerce E-commerce activities can be divided into three broad categories: business-to-consumer (B2C or b-to-c), business-to-business (B2B or b-to-b), and consumer-to-consumer (or peer-to-peer or P2P ). Promotion sites, content sites and transaction sites. Amazon , Ebay , Daraz etc Revenue generation due to integration of different functions with the help of technology.