Godrej company

2. PRESENTATION
ON

3. PHILOSOPHY
When we said we'll build an empire, we also meant
we'll build an empire where values such as integrity,
trust and respect would be the corner stones. And
when you build an empire on such values, there is
little doubt that you'll go wrong. So it should hardly
come as a surprise that we are an integral part of
millions of people's lives, enriching it in more ways
than they can imagine. Today, for most people we are
the shinning example of enduring ideals in a changing
world.

4. VISION
Godrej in Every Home and Work Place
MISSION
Enriching Quality of Life
Everyday Everywhere
VALUES
Integrity| Trust| To Serve
Respect| Environment

5. HISTORY
•What's in a name, you might ask. Until you come
across one that evokes pride and confidence in the
heart of every Indian, seemingly blessed with a rare
, almost magical, power. It is the name Godrej.
•This indomitable force was born in 1897, when a
young man called Ardeshi Godrej gave up law and
turned to lock making. He was the first Indian
manufacturer to displace well-entrenched foreign
brands from the market. The word Godrej, etched
into the metal of his locks, became a symbol of self-
reliance for the generations that followed.

6. •With each new product Ardeshir changed perceptions
about industry in India. He produced the finest
security equipment, and then stunned the world by
creating a soap from vegetable oils.What started as a
dream had become a movement. But it was left to
another man to carry it forward. Ardeshir's brother,
Pirojsha.
•Pirojsha Godrej laid the foundations for a throbbing
enterprise at a sprawling industrial garden township
outside Mumbai. It was here that the Godrej vision
took concrete shape.

7. On 7th May, 1897 Godrej & Boyce the holding company
•On 7th May, 1897, Ardershir Godrej gave up law and took up
lock making. Godrej and Boyce Mfg. Co. Ltd., was established
at Lalbaug, Mumbai. This was the holding company of the
Godrej Group. On 3rd March, 1932, it was incorporated with
limited liability. Even though Boyce was a business partner for
a limited period only, his name was retained for legal purposes
The Godrej Name
•The Godrej Name displaced well established foreign brands
from the Indian market. The name 'Godrej' engraved into the
shiny metal of the Godrej Locks came to be known as a
symbol of self reliance, trust-worthiness, assertiveness and
progressiveness for a new generation of Indians.

8. Timeline
•1897 -Godrej & Boyce Mfg. Co. Ltd was established
•1918 -Godrej Soaps Limited was incorporated
•1971-Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps
•1974 -Veg oils division in Wadala, Mumbai was acquired
•1990 -Godrej Properties Limited, another subsidiary, was established
•1991 -Foods business started
•1991 -Godrej Agrovet Limited was incorporated
•1994 -Transelektra Domestic Products was acquired
•1995 -Transelektra forged a strategic alliance with Sara Lee USA
•1999 -Transelektra was named Godrej Sara Lee Limited
•2001 -Godrej Consumer Products was formed as a result of the demerger of Godrej
Soaps Limited. Godrej Soaps was renamed Godrej Industries Limited
•2002 -Godrej Tea Limited was set up
•2003 -We entered the BPO solutions and services space with Godrej Global
Solutions Limited
•2004 -Godrej HiCare Limited was set up to provide a Safe Healthy Environment to
customers by providing professional pest management services
•2006 -The foods business was merged with Godrej Tea and Godrej Tea was
renamed Godrej Beverages & Foods Limited
•2007 -Godrej Beverages & Foods Limited formed a JV with The Hershey
Company of North America and the company was renamed Godrej Hershey Foods
& Beverages Limited
•2008 -Godrej relaunched itself with new colourful logo and a fresh identity music

9. INCORPORATION
Established in 1897, the Company was incorporated with
limited liability on March 3, 1932, under the Indian
Companies Act, 1913.
GODREJ COMPANIES
•Godrej & Boyce
•Godrej Consumer Products
•Godrej Industries
•GeometricLimited
•Godrej InfoTech
•Godrej Agro vet
•Godrej Sara lee
•Godrej Hicare
•Godrej Efacec
•Godrej Properties
•Overseas Establishments

10. GODREJ PRODUCTS
•Appliances
•Locks
•Furniture
•Security Equipment
•Office Automation
•Conferencing Solutions
•Typewriters
•Vending Machines
•Soaps & Personal Care
•Foods
•Air Care
•Household Insecticides
•Housing
•Pest Management Services
•Storage Solutions
•Automated Warehousing
•Material Handling Equipment Process
Equipment
•Precision Components & Systems
Machine Tool Service
•Electrical & Electronic Tooling
•IT Solutions
•PLM Solutions
•Medical Diagnostics
•Agro Products
•Chemical
•Construction Material & Services

11. Board of Directors
J. N. Godrej (Chairman and Managing Director),
A. B. Godrej, N.B. Godrej, V. M. Crishna, K. N. Petigara, B.
A. Hathikhanavala, F.P. Sarkari, P. P. Shah, A Ramchandran,
P. D. Lam (Executive Director & President ) and K. A. Palia
[Executive Director (Finance)]
Sales (Unconsolidated)
Sales including Excise Duty (Fiscal Year 2006-07): Rs. 28,896
million (US$ 710 million)
Registered Office, Head Office and Mumbai branch
Pirojshanagar, Vikhroli, Mumbai (Bombay) 400 079,
India
Phone : [phone]
Godrej Response Centre toll-free number:
1-800-22 55 11
Corporate Website : http://www.godrej.com

12. BRANCHES (SALES & SERVICE) AND BRANDED
RETAIL CHAIN (GODREJ LIFESPACE )
•MUMBAI, Ahmedabad, Bhopal, Dombivli, Indore, Jabalp
ur, Pune, Raipur, Thane
•NEW
DELHI, Chandigarh, Faridabad, Ghaziabad, Gurgoan, Ja
ipur, Jalandhar, Jammu, Kanpur, Lucknow, Noida
•CHENNAI, Bangalore, Coimbatore, Hyderabad, Kochi, S
ecunderabad, Trivandrum, Visakhapatnamharitable trust.
The Company has a network of 48 Company-
owned Godrej Lifespace Retail Stores, more than
2,200 Wholesale Dealers, and more than 18,000
Retail Outlets.
The Company has Representative Offices in
Sharjah (UAE), Nairobi (Kenya), Colombo (Sri
Lanka), Riyadh (Saudi Arabia) and Guangzhou
(China-PRC).

13. A Positive Work Culture
•It has been said that the success of an organization depends
upon the quality of work, co-operation at all levels and
adherence to a constructive / pro-active management policy
that translates into a positive work culture.
•Divisionalization
•Quality itself is globalized: Quality needs must compete
globally.
•An advertisement issued in the national press on 24 September
1955 referred to Godrej as 'Guardian of the Nation's Wealth',
providing 'SAFE and CLEAN Service'.
•Values do not die.
•Total Quality Management

14. STRENGTHS of Godrej & Boyce Mfg. Co. Ltd
•STRONG BRAND NAME
•QUALITY
•GOOD REPUTATION AMONG THE CUSTOMERS
•SERVICE MANAGEMENT
•SUPLY CHAIN MANAGEMENT
•EXCLUSIVE ACCESS TO HIGH GRADE NATURAL RESOURCES
•FAVOURABLE ACCESS TO DISTRIBUTION NETWORKS
•MANAGEMENT
•EMPLOYEE
•INNOVATIVE ASPECTS
•FINANCIAL RESERVES
•MARKET LEADER
WEAKNESSES of Godrej & Boyce Mfg. Co. Ltd
•COST OF PRODUCT
•MARKETING
•EMPLOYEE TURN OVER RATIO
•CENTRALISATION

15. OPPOTUNITIES of Godrej & Boyce Mfg. Co. Ltd
•INDUSTRY OR LIFESTYLE TRENDS
•COMPETITOR’S VULNERABILITIES
•MARKET DEVELOPMENT
•TECHNOLOGY DEVELOPMENT AND INNOVATION
•GLOBAL INFLUENCES
•NEW MARKETS
•NICHES TARGET MARKET
•BUSINESS AND PRODUCT DEVELOPMENT
•INFORMATION AND RESEARCH
THREATS of Godrej & Boyce Mfg. Co. Ltd
•COMPETITORS INTENTION
•MARKET DEMAND
•NEW TECHNOLOGIES, SERVICES, IDEAS
•OBSTRACLES FACED
•LOSS OF KEY STAFF
•SEASONALITY
•COUNTRY’S ECONOMY

16. Marketing and Branding Strategy
•Revitalizes Master Brand strategy and identity for
greater synergies across business and brand portfolio
•Creates new Marketing and Branding strategy geared
to supporting the group’s revenue growth target of
25-30% annually
•Outlines a new portfolio management strategy to
maximize the value of the Godrej brand and
associated businesses

17. •Adi Godrej said “The Indian consumer now has a more
demanding and youthful mindset. At Godrej we have always
been at the helm of changing and redefining the marketplace
and this will now be reflected in a marketing and branding
strategy that accelerates profitable growth.”
•Jamshyd Godrej said “Consumer insight has always been an
important part of our decision-making. We now want to make
our proprietary consumer research the core of our business
strategy and create a unique consumer experience associated
with Godrej.”
•“The revitalized corporate identity is a result of a detailed
analysis of our vast product, service and business portfolio.
Using the Godrej brand as a unifier of our businesses and
people made sense because it is our most valuable asset, it
cannot be replicated and it spans all our businesses” said
Tanya Dubash, Executive Director and President, Marketing.
•Godrej Master Brand

18. SUGGESTION
•In Godrej & Boyce mfg. co ltd all work are centralizedat
H.O. so there is delayhappened in term of deliveryof
product.
•In Godrej & Boyce mfg. co ltd I had observed that there is no
Dress codeso mostly their approach is informal and not in
showing unity.
•There is no certain fixed commissionfor dealer it is
fluctuating.
•Also there is noany specialized marketing departmentso
they can not easily get information about competitor, their
strategies, market research, and product awareness.
•Another I had seen that there is more employee turn over
ratiocompares to other organization and it is break their link
of selling.
•Products which organization selling has too high costwith
respect to competitorsvery few industries are showing
interest in it.
•ERP Software used by organization BAANis not giving best
result compare to SAP.

19. VALUES CREATED BY GODREJ
IN INDIA
•Fair, Transparent and Ethical dealings
•Quality
•Security

20. Check out more great forwards at
[email protected]
[email protected]