GODREJ CONSUMER PRODUCTS.pptx by team of 4 members

Study on godrej consumer products

1. Marketing management: GODREJ CONSUMER PRODUCTS LIMITED: Fast moving consumer goods(FMCG)

2. Table of contents: FMCG Industry: FMCG Industry In India FMCG Market Size Company Profile: Godrej Industries Godrej Consumer Products Limited(GCPL) Company Snapshot Company Profile Shareholding Pattern Share Price Annual Reports Mission,Vision,Goals

3. 4Ps of marketing Product Segment Products Brand & Product Line Business Categories GCPL Global Market Geographical Salience Segment Wise Revenue Competition SWOT Analysis

4. Fmcg sector: Fast moving consumer goods(FMCG) also known as consumer packaged goods(CPG),are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods,beverages,toiletries,candies,cosmetics,etc . They have very high inventory turnover and are contrasted with speciality items which have lower sales and higher carrying charges.

5. Fmcg industry in india : FMCG sector is India’s fourth largest sector. The FMCG sector in India expanded due to consumer-driven growth and higher product prices, especially for essential goods. FMCG sector provides employment to around 3 million people accounting for approximately 5% of total factory employment in India. FMCG sales in India was expected to grow 7-9% by revenues in 2022-2023.

6. Fmcg market size: FMCG market reached US$56.8Billion as of December 2022. Total revenue of FMCG market is expected to grow at a CAGR(compound annual growth rate)of 27.9% through 2021 to 2027,reaching nearly US$615.87Billion. The sector had grown 8.5% in revenues and 2.5% in volumes last fiscal year. In the Jan-Jun period of 2022,the sector witnessed value growth of about 8.4% on account of price hikes due to inflationary pressures.

7. Godrej group: Godrej Group is an Indian multinational conglomerate headquartered in  Mumbai, Maharashtra, which is managed and largely owned by the  Godrej family.  It was founded by  Ardeshir Godrej  and  Pirojsha Burjoroji Godrej  in 1897, and operates in sectors including real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products.

8. Godrej industries :

9. Godrej consumer products limited: The consumer products business was part of the erstwhile Godrej Soaps Limited (GSL) and was demerged into Godrej Consumer Products Limited in April 2001 , pursuant to a scheme of demerger approved by the Honorable High Court of Judicature, Mumbai, dated 14 March 2001.

10. Company snapshot: Godrej Consumer Products Limited(GCPL) is an Indian consumer goods company based in Mumbai, India. GCPL’s products include Soap ,Hair Colourants, liquid Detergents. It’s brands include Cinthol,Godrej Fair Glow, Godrej no.1,Godrej Shikakai in Soaps,Godrej Powder Hair Dye, Renew, Colorsoft , in Hair Colourants and Ezee liquid detergent.

11. Company profile : Type: Public Industry: Consumer goods Founded:2001 Headquarters: Mumbai Area Served: India Key people: Adi Godrej(Chairperson), Nisba Godrej(Chairperson and MD), Sudhir Sitapati (CEO & MD) Products: Cleaning Agents,Personal care, skin care Revenue:Rs.12,366Cr(US$1.5Billion) (2022)

12. Operating Income:Rs.2,164Cr(US$270Million) (2022) Net Income:Rs.1,783Cr(US$220million) (2022) Total Assets:Rs.16,134Cr(US$2.0billion) Total Equity:Rs.11,555Cr(US$1.4billion) (2022) Number of employees:2,768 (2020) Parent: Godrej Group Website: http://www.godrejcp.com/

13. Shareholding pattern: FII: Foreign institutional investors DII: Domestic institutional investors

14. Share price:

15. annual reports: sales :

16. revenue:

17. Profit:

18. Mission, vision & goals: MISSION :They are bringing together our passion and purpose to make a difference through our sustainability approach of 'Good & Green', to create a more inclusive and greener India. VISION :Bringing the goodness of health and beauty to consumers in emerging markets. GOALS :GCPL is committed to helping address critical social, environmental and economic needs of marginalised and underprivileged sections of our communities .

19. Business categories: GPCL operates in the domestic and international in the ‘personal and household care’ segment. Some categories are soaps, hair colourants, professional hair care products, toiletries and liquid detergents. In 2012 ,it made an entry into fast growing air freshner category by launching a new fragrance product ‘ aer ’ in the market .

20. 4P’s of marketing mix:

21. Product segment:

22. Products: Household insecticides:

23. Soaps:

24. Hair colourants :

25. Liquid detergents:

26. Air fresheners:

27. Godrej professionals:

28. Innovations:

29. Brands of gcpl :

30. Brands of godrej soaps: Cinthol Godrej fair glow Godrej No:1. Godrej shikhakai .

31. Product line in godrej soap: Sandal Turmeric Lime Aloe Vera Neem Rose Water Glycerin Honey Jasmine Milk Cream Saffron Milk Cream Coconut Neem Rosewater Almonds Lavender Milk Cream

32. Product line in godrej expert: GODREJ EXPERT EASY SHAMPOO HAIR COLOUR   GODREJ EXPERT RICH CRÈME   GODREJ EXPERT ORIGINAL

33. Product line in good knight : GK Machine+Refill Goodknight Gold Flash System Goodknight Mini Patches Fabric Roll-On GK Repellent, Coils GK Smart Sprays Neem Agarbatti Neem Liquid Vapourizer   Neem Anti-Fly Surface Spray   Neem Anti-Mosquito Room Spray   Mosquito Repellent Cream

34. Product line in air fresheners: Godrej aer matic automatic Godrej aer pocket Godrej aer matic spray Godrej aer home air freshener Godrej aer click car vent air freshener kit

35. Product line in liquid detergents: Godrej LIQUID DETERGENT Fresh Liquid Detergent Godrej GODREJEZEE Fresh Liquid Detergent.

36. Segment wise revenue:

37. Gcpl global export : Our products are available in over 80 countries We follow a 3 X 3 approach to international expansion - building a presence in 3 emerging markets (Asia, Africa and Latin America) across 3 categories (home care, personal wash and hair care).  There are tremendous growth opportunities in emerging markets like Asia, Africa and Latin America and we believe that we can very effectively leverage our fundamental value proposition and understanding of categories that we play in, to be leaders in these markets.

38. Geographical salience:

39. Competition:

40. Swot analysis: STRENGTHS: Product Profile Competitive Advantage Brand Power Product Innovation Foreign Footprint Distribution Network Good ROI Good Training for its Employees Research and Development

41. WEAKNESS: Increasing Product Cost Less Earning due to Competition Rural Market Penetration Spend New Technology OPPORTUNITIES: Increasing Global Presence Acquisition. Increasing Spending Power Social Media Marketing

42. Threats: Consumer piracy Intense Competition Changing Prices Raw Material Prices Imported Products Macro Economic Factors Government Rules and Regulations

43. Presented by: MADHAVI ASHWINKUMAR SHRUTI DEEPAK