Gold spot

1. I ntroducing: The zing is back !!

2. PRESENTED BY : Roll No Name 11 Bhavyesh Ashar 13 Darshan 15 Dipesh Thakkar 17 Divya Gandhi 19 Faraz Patel

3. Introduction Gold Spot was initially launched in India by Parle in 1977. Parle sold Gold Spot to Coca-Cola in 1993. In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market.

4. SURVEY ANALYSIS Do you drink soft drinks?

5. Which type of soft drink do you prefer?

6. What quantity do you prefer?

7. What do you prefer to get the soft drink in ??

8. Are you influenced by advertisement?

9. Which is your favorite fruit drink?

10. Which product makes you feel value for money

11. Segmentation Geographical DEMOGRAPHICS Country: India Metro city Mini metros AGE:- Above 15 years (Cola spot); Above 5 Years (Gold spot) GENDER:- male/ female. INCOME:- 5000 per month and above. EDUCATION:- primary, secondary, undergraduate, graduation, post graduation, uneducated. SEC:- lower middle, middle, upper middle.

12. Targeting Target customers – Adults, Youngsters, Kids Gold spot will currently be into Undifferentiated marketing

13. Positioning Gold spot would be positioned as a drink for aam admi mango people who would go with our tagline for that drink ‘ aam aadmi aam cold drink” Cola drink would be positioned as refreshing and a heart touching which would go with our tagline that is ‘chill your dil ’

14. Product line Gold Spot (Mango) Cola spot

15. About the product It is available in tetra packs and pet bottles, in variations of 200ml, 500ml, 1.2 ltr and 2.5 ltr . Soft drinks may lose some flavor over time so our freshness date tells consumers when the product is freshest and best in taste.

16. Ingredients GOLD SPOT COLA SPOT Water, sugar Concentrated mango pulp Alphonso mango pulp  carbonated water Sugar Acidity regulator (E338) Natural color (150d) Added flavors ("natural, nature-identical and artificial flavoring substances")

17. Place Will be available in A small kirana shops, big kirana shops, general stores, super markets, Panwala Shop, Stations etc. Thus have one strong distribution channel to provide products to the retailers

18. Distribution channel Distributors Retailers Wholesaler Retailers

19. Price Tetra pack-Rs 7 Tin –Rs 15 600ml bottle- Rs 25 1.2 lit bottle-Rs 35 2.5 lit bottle-Rs 55     Pricing of Gold Spot Tetra pack- Rs 6 600 ml- Rs 30 1.2 lit bottle- Rs 45 2.5 lit bottle- Rs 60 Pricing of Cola Spot We are following penetrating pricing strategy as we are coming with lesser price then our competitors at the beginning. Our concept is : Lesser Margin, More Sales

20. Medium Includes Approx. cost Magazines Meri Saheli , Femina , Elle India 5,58,000 Radio Radio One, Radio Mirchi , Big Fm 38,15,600 Tvc’s Star network 7,73,89,680 Tvc’s in theatre Cinimax (5 theatres ) 50,00,000 Hoardings on Railway stations Borivali , Andheri , Dadar , Churchgate 51,00,000 Entire train 12 choaches 4,00,000 Social networking sites Facebook pages and twitter NIL Promotional events Free sampling, m all events, Sponsorships, sport competition. 5,00,00,000 Total cost 14,22,63,280 Promotions: