Brand Chosen: Be Minimalist Buyer Persona: Age: Skin care products especially focus heavily on age ranges. An anti-wrinkle cream will probably be for women over 35. What problem does your product solve? 22+ Location: Considering the private label model, target the location you can ship to. Targeting India Gender: Skin care products are very specifically manufactured for different genders. Unisex Interests: On Facebook, you can identify groups with specific interests. Health? Beauty? Fashion? A like on a page just got you a lead. Skincare, make-up, health, self-love Education level: This will tell you what the tone of your messaging should be. Graduates, post-graduates. Income level : An important one based on the price of your product. 4 lakh+
Relationship status: Relationships change buyer behavior. Single and not single Language: You’ll base this on the location you’re targeting. English Buying behavior: How do they buy? Is there a lot of research involved, or are pretty pictures enough? What content drives them to act? This will be a great indicator to see if coupons and samples work for your market. Buyer pain points: What is their pain point and how can you solve it?. Pigmentation, acne, wrinkles Buyer concerns: What questions might they have about your product? How can you incorporate that information in your advertising?
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