Google ads vs meta Ads by xtremeads 2025

Google ads vs meta Ads by

1. VS
Ads
Google
Meta
Ads

2. Google Ads
Meta Ads
People search with intent
("I need this now")
People scroll and discover
("This looks interesting")

3. Google Ads
Meta Ads
Best for demand capture
(existing needs)
Best for demand creation
(new interests)

4. Google Ads
Meta Ads
Strong in B2B, high-ticket
services, e-commerce intent
Strong in B2C, lifestyle, fashion,
community-driven brands

5. Google Ads
Meta Ads
Cost per click (CPC) can be high
but ROI is strong if targeted right
Cost per impression (CPM) is
cheaper but needs creative hooks
to convert

6. Google Ads
Meta Ads
Works best with visuals,
reels, stories + retargeting
Works best with visuals, reels,
stories + retargeting

7. Google Ads
Meta Ads
Data-rich, intent-focused,
measurable ROI
Emotion-rich, brand-building,
viral potential

8. Google Ads
Meta Ads
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High-intent buyers
B2B & services
E-commerce searches
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Lifestyle & D2C
Brand awareness
Impulse buys

9. Google Ads converts intent.
Meta Ads creates demand.
It’s not about choosing one.
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The smartest marketers use
both together to win. ??????

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1. Digital Marketing Trends
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Grow Your
Business or
Knowledge ??????
Xtremeads - 15+ Years Experience
https://xtremeads.in