Google- Trends_ presentation-00561.pptx

Google trends

1. Pizza

2. “Pizza” as a search term on a steady decline from mid-2017 onwards

3. Region Pizza: (2019) Goa 100 Gujarat 89 Daman and Diu 86 Delhi 82 Puducherry 81 Haryana 76 Uttarakhand 76 Chandigarh 74 Karnataka 71 Punjab 71 Maharashtra 67 Sikkim 66 Dadra & Nagar Haveli 58 Tamil Nadu 47 Meghalaya 46 Jammu and Kashmir 43 Himachal Pradesh 41 Telangana 40 Jharkhand 40 Uttar Pradesh 39 Region Pizza: (2018) Goa 100 Daman and Diu 91 Gujarat 81 Uttarakhand 77 Delhi 77 Haryana 75 Karnataka 73 Punjab 67 Maharashtra 66 Chandigarh 66 Sikkim 64 Puducherry 52 Dadra & Nagar Haveli 46 Meghalaya 44 Uttar Pradesh 44 Jharkhand 44 Chhattisgarh 44 Tamil Nadu 43 Telangana 39 Rajasthan 38 Region Pizza: (2017) Daman and Diu 100 Goa 79 Haryana 73 Punjab 68 Karnataka 62 Gujarat 62 Delhi 61 Puducherry 61 Maharashtra 61 Uttarakhand 55 Dadra & Nagar Haveli 53 Chandigarh 50 Uttar Pradesh 47 Andaman & Nicobar 46 Sikkim 45 Chhattisgarh 44 Jharkhand 41 Tamil Nadu 38 Rajasthan 38 Nagaland 36 Region Pizza: (2016) Haryana 100 Goa 85 Daman and Diu 76 Punjab 74 Karnataka 74 Maharashtra 72 Delhi 71 Gujarat 67 Uttarakhand 61 Uttar Pradesh 59 Puducherry 59 Chandigarh 55 Sikkim 54 Tamil Nadu 52 Rajasthan 51 Chhattisgarh 50 Dadra & Nagar Haveli 50 Jharkhand 46 Telangana 44 Meghalaya 42 Region Pizza: (2015) Haryana 100 Daman & Diu 94 Karnataka 76 Punjab 74 Uttar Pradesh 73 Goa 70 Chandigarh 69 Maharashtra 61 Uttarakhand 61 Gujarat 59 Tamil Nadu 57 Rajasthan 56 Andaman & Nicobar 55 Sikkim 54 Delhi 54 Puducherry 51 Dadra & Nagar Haveli 50 Madhya Pradesh 49 Himachal Pradesh 45 Odisha 43 “Pizza” as a search term gaining traction in smaller states while declining in the more populous ones

4. Region Pizza: (2019) Vadodara 100 Ghaziabad 70 Rajkot 63 Gurgaon 61 Thane 58 Pimpri-Chinchwad 57 Navi Mumbai 55 Noida 54 Faridabad 52 Mumbai 52 Ahmedabad 45 Dehradun 44 Mysuru 42 New Delhi 41 Bengaluru 40 Patna 40 Surat 37 Chandigarh 36 Chennai 33 Kanpur 32 Region Pizza: (2018) Vadodara 100 Ghaziabad 65 Gurgaon 60 Rajkot 58 Noida 57 Thane 56 Pimpri-Chinchwad 55 Navi Mumbai 53 Faridabad 47 Mumbai 46 Mysuru 45 Patna 44 Bengaluru 41 Ahmedabad 40 Surat 37 New Delhi 37 Jaipur 35 Nagpur 33 Chandigarh 32 Thiruvananthapuram 30 Region Pizza: (2017) Vadodara 100 Ghaziabad 82 Gurgaon 78 Thane 77 Noida 75 Navi Mumbai 66 Pimpri-Chinchwad 65 Faridabad 64 Chandigarh 62 Mumbai 55 Surat 53 Jaipur 52 New Delhi 45 Bengaluru 44 Nagpur 42 Kolkata 40 Ludhiana 39 Ahmedabad 38 Secunderabad 37 Visakhapatnam 32 Region Pizza: (2016) Vadodara 100 Gurgaon 97 Ghaziabad 93 Noida 90 Thane 89 Navi Mumbai 82 Faridabad 75 Pimpri-Chinchwad 74 Jaipur 70 Mumbai 65 Jalandhar 58 Amritsar 55 Bengaluru 53 Kolkata 52 Surat 51 Ludhiana 51 New Delhi 48 Secunderabad 46 Chandigarh 44 Ahmedabad 43 Region Pizza: (2015) Gurgaon 100 Noida 97 Vadodara 91 Pimpri-Chinchwad 80 Ludhiana 70 Amritsar 67 Bengaluru 66 Unnao 64 Chandigarh 60 Secunderabad 55 Surat 54 Mumbai 53 Chennai 52 Bhankrota 47 Lucknow 45 Ahmedabad 45 Pune 44 New Delhi 44 Indore 43 Hyderabad 40 Mega-metros figure much lower in the pecking order

5. Dominos Vs Swiggy Vs Zomato “ Search Term” Google Trends

6. “Dominos” overtaken by aggregators like Swiggy and Zomato Dominos Swiggy Zomato

7. 2019 2018 2017 2016 2015 Zomato dominates west, central and east India, Swiggy ruling in south and Dominos pushed to northern and north east Dominos Swiggy Zomato

8. Domino’s Leading Zomato Leading Swiggy Leading Dominos being reduced to a fringe player

9. Pizza Association Dominos+Pizza Vs Swiggy+Pizza Vs Zomato+Pizza

10. “Dominos” overtaken by aggregators like Swiggy and Zomato Dominos+Pizza Swiggy+Pizza Zomato+Pizza

11. 2019 2018 2017 2016 2015 Dominos+Pizza Swiggy+Pizza Zomato+Pizza From 2016 onwards, Zomato made the 1 st inroads followed by Swiggy

12. 2019 2015 Bengaluru Mumbai Hyderabad Gurgaon Ahmedabad Pune Kochi New Delhi 2019 2015 Lucknow Guwahati Nagpur Indore Chennai Coimbatore Dominos+Pizza Swiggy+Pizza Zomato+Pizza The aggregators now lead in their association with Pizza