GREEN BUSINESS MANAGEMENT By T.Satya Deepthi -MBA(JNTUA)
Concept of Green Management Green management is not a concept describing new business management style. Green management describes the construction (the construction process to be exact) of businesses. In other words, business management styles focus on the recruiting of, the management of, and the utilization of competent and talented employees to produce profits on behalf of the business. Green management, on the other hand, is the couture method of producing profits. Green business operate in ways that solve, rather than cause, both environmental and social problems These businesses adopt principles, policies and practices that improve the quality of life for their customers, employees and environment.
Green Business: G reen Business , is an enterprise that has minimal negative impact on the global or local environment, community, society, or economy—a business that strives to meet the triple bottom line. Often, businesses have progressive environmental and human rights policies. A business that minimizes the environmental impact of its activities, offers environmentally friendly products and that supports green causes.
TRIPLE BOTTOM LINE: Businesses must pick up the three elements of the sustainability to help society achieve the interlinked goals of environmental protection and social equity.
Sustainable Business “Humanity has the ability to make development sustainable to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs” In other words Sustainability is the careful and effic i ent usage of resources by businesses, communities and citizens.
Common characteristics of green companies are: Minimum use of plastic material Use recyclable packaging materials Recyclable Papers Importance: 1. To reduce wastage of resources 2. To reduce degradation of environment 3. To save the scarce resources for future generation
NATURE OF GREEN MANAGEMENT Green Management is designed to reduce the overall impact of the built environment on human health and natural environment by: Efficiently using energy, water and natural resources protecting occupant health and improving employees productivity Reducing waste, pollution and environment degradation.
Scope of Green Management Green Foods: Green business ideas allows people too grow “garden parks” or small seeded trays that can be placed anywhere at your surroundings. Green Consulting: Green consulting is the one of the best low budget businesses. All you need is to know best advertising methods for business and need a mobile or email id, so that people can contact. Green vehicles: Using of electric scooters an small electric cars. The cope is endless – once you start thinking about your environment for the pollution free and fuel saving market. Green Appliances (energy star logo) -LEED