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Create a PPT on Grenchem Company considering SAP landscape

1. About the Company:
GreenChem is a leading Indian manufacture of industrial chemicals, harnessing science and innovation to
drive long-term growth and value-creation for all stakeholders.
GreenChem has manufacturing operations in India, Europe, North America and Latin America. They have two
established business verticals: basic chemicals and specialty chemicals. They are establishing a new vertical
focused on
agrichemicals to
address the needs of
increasing India’s
farm yields.
GreenChem serves
global and regional manufactures of glass and detergents, along with industries across food, animal feed,
power generation, pharmaceuticals and chemicals manufacturing.
With state-of-the-art manufacturing facilities spread across four contents, backed by an extensive distribution
network, GreenChem is efficiently catering to a large customer-base around the world.
With a global employee-base of 10,500 GreenChem is focused on building a culture of innovation and a
performance-driven skilled future-ready organization setting new benchmarks, transforming a traditional
manufacturing industry.

GreenChem’s Strategic Imperatives
Overall company strategy is focused on consistently delivering high-quality products and services to
customers, reducing operations costs and enhancing resilience based on sustainable business practices.
BUSINESS SEGMENT KEY FOCUS AREAS KEY CHALLENGES
BASIC CHEMISTRY
PRODUCTS: GROW
CAPACITIES TO MAINTAIN
LEADERSHIP IN CORE
PRODUCTS
• Capacity expansion
(brownfield &
debottlenecking)
• Supply chain efficiencies
• Quality enhancement
• Growing CAPEX due
to rising input costs
• Delays in CAPEX
execution plans
SPECIAITY PRODUCTS:
INVEST TO ATTAIN
LEADERSHIP IN SPECIALTY
PRODUCTS
• Capacity expansion
• Customer acquisition &
increasing life-time value
• Long product
approval cycle-times
• Seasonal variations in
demand
AGROCHEMICALS • Launch new formulations
• Digital-first route-to-
market
• Creating farmer
communities
• Smart farming
• Delay in product
launch cycle-times
• Commercial viability

Metrics FY-24 FY-23 FY-22 FY-21 FY20
Revenue 15,421 16,789 12,622 10,844 7,435
EBITDA 2,847 3,822 2,305 1,789 1,259
PAT 435 2,434 1,405 788 280

2. GreenChem is redesigning energy-intensive processes to enhance efficiency and minimize emissions. In
addition, GreenChem aims to be water positive and achieve zero waste to landfill by 2030 in India.
R&D is focused on actively promoting green chemistry in products, development of sustainable bio-
chemicals such as bio-based surfactants, all aligned with the principles of circular economy.

Technology Landscape
GreenChem adopted SAP ECC in 2004. They have been evaluating the path to move to cloud – however,
considering the many customizations that have happened in their landscape over the years, the executive
leadership team believes that this move will be risky and will require significant investments in terms of time
and effort.
They have a disparate approach to demand forecasting and supply chain execution. Planning processes are
executed through excel-sheets. Productions schedules are managed manually and batch-records are
captured on paper with post-shift system uploads.
Manufacturing automation for creating smart factories with electric quality records is a key area of investment
for GreenChem.
Enabling their distribution networks through a collaborative ecosystem approach is a key technology
initiative. While they have piloted multiple solutions for commerce, omni-channel order fulfillment, there are
gaps in this process – order profitability considering logistics and material handling costs remains a chellenge
to track.
GreenChem believes that AI is revolutionizing material discovery practices in the chemical industry,
enhancing time-to-market and driving operational efficiency by enabling monitoring & control of chemical
processes. Predictive modeling techniques enable virtual screening of chemical compounds hastening
discovery of new materials, catalysts and formulations. In addition, AI & digital technologies are expected to
significantly improve functions such as quality control, optimize supply chain, safety & compliance.
Being able to offer value-added services to farmers is a strategic priority for the new agri-chemicals vertical,
which has a significant potential of collaborating with other value-chain partners such as farm equipment
providers and start-ups offering cutting-edge farm-tech.

CXO Priorities
Persona Priorities Business Outcomes & KPIs
CEO • Drive growth & consolidate market
leadership through product quality & cost
leadership
• Continuous product innovation as
differentiator
• Embedding sustainability across operations
• Revenue Growth
• Market-share Gain
• CLTV
• NPS & Customer
Satisfaction Scores
COO • Maintaining high service levels across a
diverse global market requires supply chain
orchestration
• Capacity expansion: soda
ash, salt, sodium
bicarbonate
• Optimize cost-of-

3. • Logistics transformation: build a centralized
platform for effective visualization, tracking
and management of inbound & outbound
dispatches, multi-modal route planning
• Ensure manufacturing systems and supply
chain processes promote operational & cost
efficiencies
• Circularity – water neutrality, solid waste
mgmt. recycling while managing rising energy
costs
operations (logistics, raw
material)
• Scope-1 & 2 GHG
emissions reduction
CPO • To balance raw material supply costs,
GreenChem enters long-term supply
agreements with local or regional suppliers
• Strict emissions laws and BRSR reporting
guidelines are creating the need to measure
carbon footprint and disclosure as per
established standards. GreenChem has
established a highly visible voluntary
“Sustainable Initiative for the Future” (SIF)
program that promises tighter emissions
control across supply chain and clean water
initiatives
• GreenChem aims to acquire new facilities in
global locations to drive growth across
diverse markets. To show immediate top-line
& bottom-line results to investors,
GreenChem needs to drive rapid integration
and deliver ‘economies-of-scale’ and scope
through it’s newest acquisitions
• Reduce material costs by
12% in next 8-10 months
• Increase value & volume
of managed spend
• Holistic view of supplier
performance inc.
sustainability
• Efficiency of procurement
& category management
teams
CFO • Investments in agri-chem vertical,
manufacturing capacity expansion,
acquisitions, automation, expansion in
distribution network requires large amounts
of financial debt balanced with sustainable
and reliable long-term capital
• Finance team works with R&D teams to find
cost-effective alternative energy sources for
energy, materials, operations – rising fuel &
raw material costs are a key concern
• Profitable growth
• ROCE
• Working Capital Efficiency
CHRO • Building a culture of continuous learning &
upskilling across a diverse workforce with
increasing automation
• Drive productivity growth through better
onboarding experience, providing quick
• Employee Engagement
• Voluntary Attrition
• Diversity in Workforce
• Employee Productivity

4. access to data & information, structured
performance & career planning supported
by mentoring/ coaching
CIO • Run a modern, best-in-class technology
landscape supporting GreenChem’s
innovation-driven growth – limit tech
obsolescence, digitize, automate
• Eliminate operating silos by integrating
supplementary systems and data beyond
SAP ECC ERP
• Ensure BUs are able to access faster & self-
service access to business data across
systems with standardized semantics &
preserved business logic
• Accelerate automation (for order processing,
inventory mgmt. etc.)
• Drive better insights from manufacturing &
quality data for process optimization
• Optimum Total-Cost-of-
Ownership
• Process Optimization &
Efficiency
• Security & System
Governance

5. Case-study Deliverables & Discussion Questions:
• Please assess the data provided in the case-study craft an executive pitch highlighting strategic areas
where SAP can play a the role of a strategic technology partner
• Create an overview of GreenChem’s technology landscape
• Create a SAP-anchored digital transformation roadmap for GreenChem
• Please align business value-drivers and estimated business impact/ outcomes to roadmap initiatives
• As the lead Architect Advisor for SAP’s engagement with GreenChem, what methodology will you
adopt and what will be your plan for comprehensive coverage to create the best-possible SAP-driven
roadmap for GreenChem?