GreenRetailing in marketing management today

GreenRetailing in marketing management today

1. Towards Retail Sustainability Protecting the environment for the future

2. Agenda Definitions Whats the problem? Green Challenge Sustainable Development Objectives Innovation Good practice Strategies Article Critique

3. Discussion "Consumers should get off their back sides and make more informative choices about what they buy and from where it comes from. Do you need strawberries at Christmas - no. Do you need to buy ready-made foods in 3 layers of packaging - no. Supermarkets and the government have a large role to play in reducing our effect on the environment through our shopping habits but we as consumers should do our bit as well.” Whatprice.co.uk 2013

4. Sustainable Development “Development, which meets the needs of the present without compromising the ability of future generations to meet their own needs” (World Commission on Environment and Development, 1987) “the major cause of of the continued deterioration of the global environment is the unsustainable pattern of consumption and production, particularly in industrialised countries” (UN Division for Sustainable Development)

5. Sustainable Development Objectives Reduce Emissions of Greenhouse Gases Reduce Air Pollution and Ensure Air Quality Improve Water Quality in rivers, estuary and sea Reduce Noise Re-use previously developed land Improve transport choices and reduce need for travel Assess environmental impacts Maintain and Enhance Biodiversity

6. Energy Management Design and choice of building fabric Building Energy Management Systems Efficient boiler plant Efficient space heating Low energy lighting / automatic lighting controls Better insulation Solar power Energy from renewable sources

7. Water Management Efficient WC systems, infra red sensor urinals Water control systems and leakage detectors Low volume water taps Rain water collection systems

8. Refrigerants and Air Conditioning Replace CFC with HCFC Design without aircon Specify plant with zero ozone depletion potential Insulation with zero ozone depletion potential Refrigerant leak detection Regular maintenance

9. Noise Quiet air suspension Air brake silencers Quiet refrigeration systems Solar refrigeration systems Alternative fuels such as compressed natural gas

10. Biodiversity ISSUE Depletion of fish stocks Destruction of rain forests Farm wildlife impacted from agriculture Destruction of peat bogs ACTION Sustainable fishing schemes Timber from sustainable sources Integrated crop management Alternatives to peat.

11. Re-use of Land Utilise Brown Field Sites Reclaim land from industrial use Avoid ecologically valuable sites Optimise store design to blend in with the surroundings

12. Logistics and Transportation Maximise supply chain management Mange supplier delivery to ensure fuller lorries Computerised vehicle scheduling Satellite tracking, onboard computers. Speed limiters Driver training Aerodynamic vehicle features Regular vehicle maintenance

13. Products and Consumption Organic products Integrated crop management Product care advice Recycling of products Energy efficiency ratings Packaging minimisation

14. Waste minimisation Reduce waste by reducing damage Promoting safety Promoting Hygiene Labeling information Recyclable EU Package and Packaging Waste Directive

15. Good Practice Innovation Reusable transit containers Bags for life Thinner plastic bags Biodegradable packaging Recycling of cardboard / polythene / pallets Recycling sites on premises

16. Retail Environmental Strategies Uk Retailing accounts for 7% of UK carbon emissions (Carbon Trust) 2007 M&S “eco plan” to make it carbon neutral by 2012. Consumer poll sees M&S as “greenest” 2007 Co-op won “Business Commitment to the Environment” by reducing emissions by 86% Tesco promotes ‘local Choice’ milk Modbury (Devon) bans plastic bags Sainsbury “I'm not a plastic bag”

17. WEEE (waste electrical and electronic equipment) Directive and Regulations: Requires retailers to recycle all products they sell or fund local schemes IKEA switching to hybrid vehicles JS: Zero emission vans for home delivery Asda invites customers to bring back examples of over packaging