Greenwashing_Presentation for first sem bcom

This is a topic for first sem students

1. 🌱 Greenwashing When companies pretend to be green — but aren’t.

2. Meaning Greenwashing means misleading consumers by making a product, service, or company appear environmentally friendly when it’s not.

3. Purpose - To attract eco-conscious customers - To improve brand image - To avoid criticism from environmentalists

4. Common Greenwashing Tactics 1. Vague claims – 'Eco-safe' or 'green' with no proof 2. Fake labels – False eco-certifications 3. Hidden trade-offs – Focusing on one small 'green' feature 4. Irrelevant claims – Highlighting something already banned 5. False advertising – Outright lies about environmental impact

5. Real-Life Examples 1. Volkswagen – 'Clean Diesel' → Claimed their diesel cars were eco-friendly, but secretly used software to cheat emissions tests. 2. Coca-Cola – 'World Without Waste' Campaign → Advertised goals of recycling all bottles by 2030, but still ranks among the top global plastic polluters each year.

6. Impact of Greenwashing - Misleads customers - Damages trust and reputation - Slows down real environmental progress

7. Moral “True sustainability is proven by action, not just words.”