GROOMEDDD - SOCIAL MEDIA MANAGEMENT STRATEGY.pdf

SOCIAL MEDIA MANAGEMENT STRATEGY

1. GROOMEDDD
SOCIAL MEDIA MANAGEMENT STRATEGY

2. OBJECTIVES
Our goal is to enhance the online presence and engagement of Your Men's
Grooming Service across Facebook, Instagram, and YouTube to increase
brand awareness, drive traffic, and ultimately, boost sales.

3. Plan of Action:
❏Content Creation:

Develop engaging and visually appealing content tailored to each platform's audience.Curate high-quality
images and videos showcasing grooming products, services, and tips.Incorporate user-generated content
and testimonials to foster community engagement.

❏Content Calendar:

Create a monthly content calendar outlining specific themes, topics, and posting schedules for each
channel.Ensure consistency in posting frequency to maintain audience engagement and visibility.

❏Audience Engagement:

Monitor comments, messages, and mentions across all platforms and promptly respond to inquiries and
feedback.Foster meaningful interactions with followers through contests, polls, and Q&A sessions to build
brand loyalty.

4. ❏Hashtag Strategy:

Research and utilize relevant hashtags to increase discoverability and reach on Instagram and Twitter.
Implement branded hashtags to encourage user-generated content and community engagement.

❏Influencer Partnerships:

Identify and collaborate with relevant influencers and micro-influencers in the men's grooming niche
to reach a wider audience.Negotiate partnerships for sponsored content, reviews, or product
placements within budget constraints.

❏Cross-Promotion:

Cross-promote content and promotions across all social media channels to maximize reach and
engagement.Leverage Facebook and Instagram ads to amplify reach and drive targeted traffic to key
content and offers.

5. Brand Awareness
First we will create brand
awareness across the
Thailand for your brand
by posting engaging
content like video, images,
infographics and content
posting.
Interest
In this stage we will
analysis the audience by
demographic,
psychographic like
audiences interested then
we will create more
interested content by
understanding audience
interest.
Desire
In this stage , we will
analysis our audience
desire like how we
appealing our audience by
our services . how will bit
the competitors by
undarsting our users pain
points.
Action
In this stage , we will track
the performance of our
campaign . Including , we
will track the buyer’s
journey of of our
campaign.
Marketing Funnel

6. WORK ITEMS IMPACT CONTENT CREATION KPIs Timeframe with
Amount
CONTENT CREATION
Increase brand awareness and
engagement
Create engaging and
visually appealing content
tailored to target audience
Number of likes,
shares, and
comments on
posts
Weekly - 20 posts

Including video,
images and
infographics and
trending content
CONTENT CALENDAR Consistent posting schedule
Develop a monthly content
calendar outlining themes,
topics, and posting
schedules.
–
Every week we will
update the content
calendar for the next
week.
HASHTAG STRATEGY
Boost discoverability and
reach
Research and utilize
relevant hashtags to
increase visibility and
engagement.
Increase in
impressions
and reach of
posts
Weekly will update the
Hashtag strategy on
the calendar
AUDIENCE ENGAGEMENT - - - Reporting - Q1 & Q2
INFLUENCER PARTNERSHIP Expand reach and credibility
Identify and partner with
relevant influencers.
Reach and
engagement
Quarterly
PROMOTION Drive traffic and conversions
social media ads and
promotions to amplify
reach and drive targeted
traffic
CTR and
Conversion
Rates
Campaign based

7. Price Quote
Based on the scope of services outlined above, our monthly social media management package for [Your
Men's Grooming Service] across Facebook, Instagram, and YouTube is priced at $150 USD per month.
WORK ITEMS price comments
CONTENT CREATION $55 –
CONTENT CALENDAR $30 –
HASHTAG STRATEGY $25 –
AUDIENCE ENGAGEMENT $30 –
INFLUENCER PARTNERSHIP
$10 Influencers may demand
percentage or price for promotion
PROMOTION
—- Add cost depends upon multiple
factors, we will discuss further