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1. Dejay America Roenian Eurika Abala Frenchie Adlao Arvin Banque Lailane Altizo Rainer Ajos GROUP TEAM

2. BUSINESS THE IMPORTANCE OF ENGLISH IN PRESENT BY: GROUP 1

3. ENGLISH English is a West Germanic Language that was first spoken in early Medieval England and is now the most widely used language in the world. It is spoken as a first language by the majority populations of several sovereign states, including the United Kingdom, the United States, Canada, Australia, Ireland, New Zealand and a number of Caribbean nations.

4. Continued... Now English is an official language of almost 60 sovereign states. It is widely learned as a second language and is an official language of the European Union, many Commonwealth countries and the United Nations, as well as in many world organizations.

5. BUSINESS ENGLISH English which is used in business is called the Business English. The type English which is used in meetings, presentations, communication etc at business is called Busines Definit io n:

6. Introduction Business English is used widely and generally in business community and cannot be adaptable to another type of industry wherein most of the employees have native tongues and may cause a lot of difference if Business English is used.

7. USES OF BUSINESS ENGLISH I nternational Trades Negotiations Emails/Telephones Meetings Presentations Management Team-Leading Business English is used in:

8. General English DIFFERENCE B/W BE AND GENERAL EH General English aims to achieve a high standard of everyday English skills. It covers the four main skills of: Reading Writing Listening and Speaking Business English Business English aims to achieve a high standards of English communication skills at business.It covers many skills. Some of them are: Meetings Presentations Negotiations Communication

9. Business Communication DIFFERENCE B/W BE AND BUSINE COMMUNICATION Business communication is communication that promotes a product, service, or organization; relays information within a business; or functions as an official statement from a company. Business English Business English is English language especially related to international trade and used in Business.

10. Importance of Business English Business English is important to communicate appropriately with superiors, colleagues and subordinates, and to representatives of other companies from abroad. Business English assist an English-speaking (native or non-native) person when hosting business partners from abroad

11. Continued... Business English enables the businessmen to participate in the social life of the enterprise when visiting business partners abroad.

12. Conclusions Business English enables the businessmen to prepare for a career in business or commerce. Business English also enables the businessmen to understand the mechanism of international business and trade. Business English is the mode of communication at the work place. Business English is being used in meetings, presentations, negotiations, working overseas, management, team-leading etc.

13. DEFINITION AND IMPORTANCE OF BUSINESS CORRESPONDENCE

14. BUSINESS CORRESPONDENCE means the exchange of information in a written format for the process of business activities. can take place between organizations, within organizations or between the customers and the organization. the correspondence is generally of widely accepted formats that are followed universally.

15. MAJOR TYPES OF BUSINESS CORRESPONDENCE: 1. Business Letters - Business letters are the most formal method of communication following specific formats. They are addressed to a particular person or organization. 2. Business Memo/Memorandum - Memorandum is a document used for internal communication within an organization. Memos may be drafted by management and addressed to other employees.

16. MAJOR TYPES OF BUSINESS CORRESPONDENCE: 3 . Business Email - Business email is considered as the reigning queen of business correspondence. It is probably even more important that business letters nowadays though it does not substitute to them.

17. TYPES OF BUSINESS LETTERS 1. Sales Letters - T ypical sales letters start off with a very strong statement to capture the interest of the reader. Since the purpose is to get the reader to do something, these letters include strong calls to action, detail the benefit to the reader of taking the action and include information to help the reader to act, such as including a telephone number or website link. 2. Order Letters - Order letters are sent by consumers or businesses to a manufacturer, retailer or wholesaler to order goods or services. These letters must contain specific information such as model number, name of the product, the quantity desired and expected price. Payment is sometimes included with the letter.

18. TYPES OF BUSINESS LETTERS 3. Complaint Letters - The words and tone you choose to use in a letter complaining to a business may be the deciding factor on whether your complaint is satisfied. Be direct but tactful and always use a professional tone if you want the company to listen to you. 4 . Follow-Up Letter - Follow-up letters are usually sent after some type of initial communication. This could be a sales department thanking a customer for an order, a businessman reviewing the outcome of a meeting or a job seeker inquiring about the status of his application.

19. TYPES OF BUSINESS LETTERS 5. Letters of Recommendation - Prospective employers often ask job applicants for letters of recommendation before they hire them. This type of letter is usually from a previous employer or professor, and it describes the sender's relationship with and opinion of the job seeker. 6 . Letters of Resignation - When an employee plans to leave his job, a letter of resignation is usually sent to his immediate manager giving him notice and letting him know when the last day of employment will be. In many cases, the employee also will detail his reason for leaving the company.

20. THE IMPORTANCE OF BUSINESS CORRESPONDENCE LIES IN ITS ROLE AS A VITAL COMMUNICATION TOOL IN THE BUSINESS WORLD.

21. HERE ARE SOME KEY REASONS WHY BUSINESS CORRESPONDENCE IS SIGNIFICANT: 1. Effective Communication: Business correspondence allows individuals and organizations to communicate effectively, ensuring that messages are accurately conveyed and understood. It provides a written record that can be referred to and serves as a reference for future interactions.

22. 2. Professionalism and Credibility: Well-crafted and professional business correspondence enhances the reputation and credibility of individuals and organizations. It reflects attention to detail, professionalism, and a commitment to clear and concise communication. 3. Building and Maintaining Relationships: Business correspondence plays a crucial role in building and maintaining relationships with clients, customers, suppliers, partners, and other stakeholders. It helps establish trust, foster positive interactions, and strengthen business connections.

23. 4. Formalizing Agreements: Correspondence, such as contracts, proposals, and agreements, formalizes business arrangements and ensures that all parties involved have a clear understanding of their rights, responsibilities, and obligations. It helps avoid misunderstandings and potential disputes. 5. Documentation and Record-Keeping: Business correspondence serves as a valuable source of documentation and record-keeping. It provides a written trail of communication, which can be essential for legal, financial, and administrative purposes. It helps track decisions, actions, and commitments made by individuals or organizations

24. 6. Conveying Information and Instructions: Business correspondence is used to convey information, instructions, policies, procedures, and guidelines within an organization. It ensures that employees are well-informed and aligned with the goals and objectives of the company. 7. Resolving Issues and Disputes: In cases where conflicts or issues arise, business correspondence can be used to address concerns, clarify misunderstandings, and find resolutions. It provides a platform for open and transparent communication, facilitating effective problem-solving.

25. 8. Compliance and Legal Requirements: Business correspondence is used to convey information, instructions, policies, procedures, and guidelines within an organization. It ensures that employees are well-informed and aligned with the goals and objectives of the company.

26. ELEMENTS OF BUSINESS CORRESPONDENCE

27. BUSINESS CORRESPONDENCE TYPICALLY INCLUDES SEVERAL KEY ELEMENTS: 1. Sender's Information: This includes the name, job title, company name, address, phone number, and email address of the person sending the correspondence. 2. Date: The date on which the correspondence is being sent or written.

28. BUSINESS CORRESPONDENCE TYPICALLY INCLUDES SEVERAL KEY ELEMENTS: 3. Recipient's Information: This includes the name, job title, company name, address, and contact details of the person or organization receiving the correspondence. 4. Salutation: The greeting used to address the recipient, such as "Dear Mr./Ms./Dr. [Last Name]" or a more general greeting like "Dear Sir/Madam."

29. BUSINESS CORRESPONDENCE TYPICALLY INCLUDES SEVERAL KEY ELEMENTS: 5. Body of the Letter: This is the main content of the correspondence, where the sender communicates their message, provides information, or makes a request. It should be clear, concise, and organized into paragraphs.

30. BUSINESS CORRESPONDENCE TYPICALLY INCLUDES SEVERAL KEY ELEMENTS: 6. Closing: A closing phrase or sentence that signals the end of the letter, such as "Sincerely," "Best regards," or "Yours faithfully." It is followed by the sender's name and job title. 7. Signature: The sender's handwritten or electronic signature, indicating that the letter is authentic and has been approved by the sender.

31. BUSINESS CORRESPONDENCE TYPICALLY INCLUDES SEVERAL KEY ELEMENTS: 8. Enclosures: If there are any additional documents or attachments included with the correspondence, they should be mentioned in the letter and listed as enclosures 9. Subject Line: A brief and informative line that summarizes the purpose or topic of the correspondence. It helps the recipient quickly understand the content of the letter.

32. BUSINESS CORRESPONDENCE TYPICALLY INCLUDES SEVERAL KEY ELEMENTS: 10. Reference Number: In some cases, a reference number may be included to help track or identify the correspondence.

33. It's important to note that the specific elements and format of business correspondence may vary depending on the type of document (e.g., letter, email, memo), the purpose of the communication, and the company's preferred style or guidelines.

34. QUALITIES OF AN EFFECTIVE BUSINESS CORRESPONDENCE

35. 1. Clarity: The message should be clear and easily understood by the recipient. Avoid using jargon or complex language that may confuse the reader. Use concise and straightforward sentences to convey the intended meaning. 2. Conciseness: Keep the correspondence brief and to the point. Avoid unnecessary repetition or excessive details. Use bullet points or headings to organize information and make it easier to read and comprehend.

36. 3. Professional Tone: Maintain a professional and respectful tone throughout the correspondence. Use appropriate language and avoid using slang or informal expressions. Address the recipient with proper salutations and maintain a polite and courteous demeanor. 4. Correct Grammar and Spelling: Ensure that the correspondence is free from grammatical errors and spelling mistakes. Proofread the content before sending it to maintain professionalism and credibility.

37. 5. Purposeful Structure: Organize the correspondence in a logical and coherent manner. Use paragraphs and headings to separate different sections and ideas. Clearly state the purpose of the correspondence and provide any necessary background information. 6. Appropriate Formatting: Use appropriate formatting, such as font style and size, margins, and spacing, to enhance readability. Align the text properly and use consistent formatting throughout the correspondence.

38. 7. Personalization: Tailor the correspondence to the specific recipient whenever possible. Address the recipient by name and include relevant details that show you have considered their needs or interests. 8. Timeliness: Respond to correspondence in a timely manner. Promptly acknowledge receipt of emails or letters and provide a reasonable timeframe for a full response if needed. Avoid unnecessary delays that may negatively impact business relationships.

39. 9. Attention to Detail: Pay attention to small details, such as correct dates, names, and contact information. Double-check the accuracy of any numbers, figures, or references mentioned in the correspondence. 10. Professional Presentation: Use professional letterhead or email templates, if applicable, to maintain a consistent and professional appearance. Include any necessary attachments or enclosures and ensure they are properly labeled.

40. By incorporating these qualities into business correspondence, you can effectively communicate your message, build professional relationships, and achieve your desired outcomes.

41. COMPONENT AND FORMAT OF BUSINESS CORRESPONDENCE

42. Business correspondence typically consists of several components and can be formatted in various ways depending on the purpose and medium of communication. Here are the common components and formats: Components: Header - Includes the sender's and recipient's information, such as names, titles, addresses, and dates.

43. Salutation - Formal greeting addressing the recipient by name or title. Body - The main content of the correspondence, conveying the message clearly and concisely. Closing - Polite conclusion, often including phrases like "Sincerely" or "Best regards," followed by the sender's name. Signature - The sender's handwritten or digital signature, if required.

44. Attachments - Additional documents or files referenced in the correspondence, if applicable. Format: Letter Format - Traditional format used for formal letters, with the header, salutation, body, closing, and signature aligned in a specific manner. Email Format - More casual than letters, with a shorter header and often a less formal salutation and closing. Can include attachments or links.

45. Memo Format - Internal communication within an organization, typically shorter than letters or emails, with a concise header, subject line, body, and optional attachments. Report Format - Includes a title page, table of contents, executive summary, introduction, main body, conclusions, and recommendations.

46. THANK'S FOR LISTENING