Group 12- International Strategy bgm.pptx

international strategy

1. International Strategy STRATEGIC MANAGEMENT Group 12

2. Why International Expansion. Opportunities and outcomes of International Strategy. Types of International Strategy. Discussion points Key topics covered in this presentation

3. Why International Expansion ? Increase turnover. Expand customer portfolio. Improve brand image. Access to local talents. Competitive advantage.

4. Increased market size. Economies of scale. Return on Investment. Location advantage. Identify International Opportunities

5. Types of International Strategy

6. International Strategy Firms pursuing an international strategy are neither concerned about costs nor adapting to the local cultural conditions. They attempt to sell their products internationally with little to no change. Ex- Harley Davidson, Rolex. Multi-Domestic Strategy A firm using a multi-domestic strategy does not focus on cost or efficiency but emphasizes responsiveness to local requirements within each of its markets. Ex- H. J. Heinz Food

7. Global Strategy A firm using a global strategy sacrifices responsiveness to local requirements within each of its markets in favor of emphasizing lower costs and better efficiency. This strategy is the complete opposite of a multi-domestic strategy. Ex- Microsoft Transnational Strategy A firm using a transnational strategy seeks a middle ground between a multi-domestic strategy and a global strategy. Such a firm tries to balance the desire for lower costs and efficiency with the need to adjust to local preferences within various countries. Ex- McDonald's

8. Outcomes Better Performance Innovation

9. Submitted by- Priyanka Pandit (BH054) Vedant Samdani (BA03) Sankalp Panda (BH055) THANK YOU