Group 5 presentation Intregrated marketing communications.pdf

integrated marketing communications

1. INTEGRATED
MARKETING
MANAGEMENT INTERNATIONAL CLASS
Group 5
COMMUNICATIONS

2. THE CHOSEN BRAND
Based on our discussion, we selected four brands from
the Interbrand website.
Xiaomi (Xiaomi Corporation) consumer electronics
Disney(The Walt Disney Company) entertainment
Spotify (Spotify Technology S.A.) music streaming
KFC(Yum! Brands, Inc.) fast food
Integrated Marketing
Communications

3. KFC
https://kfcku.com
KFC
kfcindonesia
@KFCINDONESIA
kfcindonesia
Integrated Marketing
Communications

4. Integrated Marketing
Communications
Social Media
KFC ADVERTISEMENT OVERVIEW
Website
TV adverstisement

5. THE INTEGRATIONTHE INTEGRATION
The KFC advertisements on TV, website, and social media platforms all
showcase an integrated marketing approach by highlighting the brand's
underlying concepts of taste, value, and satisfaction. Using appealing
images and clear prices on social media emphasizes targeted advertising
and drives customers to interact with offers right away. By highlighting the
"Jagoan Hemat" combinations' price, the website concentrates on value-
based marketing and explicitly targets consumers who are a budget
sensitive. Inside the TV commercial, the joy of eating KFC is frequently
highlighted, along with indirect calls to action for viewers to feel the same
way through images and text
Integrated or not?
Integrated Marketing
Communications

6. Integrated Marketing
Communications
DISNEY
https://www.disney.id
disneyplushotstarindonesia
disneyplushotstarid
@DisneyPlusID
disneyplusid

7. Integrated Marketing
Communications
Social Media
DISNEY ADVERTISEMENT OVERVIEW
Website
TV adverstisement

8. THE INTEGRATIONTHE INTEGRATION
Disney+ Hotstar's advertisements across TV, YouTube, social media, and
websites use an integrated marketing approach to deliver a consistent
brand message. The ads frequently emphasize the excitement of exclusive
content and prominently feature the phrase "streaming now." On social
media, TV, and YouTube, the focus is on interactive content, such as
trailers and behind-the-scenes clips, aimed at directing users to the
platform. The website provides detailed information on subscription plans
and promotional offers, targeting those potential subscribers.
Integrated or not?
Integrated Marketing
Communications

9. Integrated Marketing
Communications
SPOTIFY
https://www.spotify.com
Spotify
@Spotifyid
SpotifyID
@SpotifyID

10. Integrated Marketing
Communications
Social Media
SPOTIFY ADVERTISEMENT OVERVIEW
Website
TV adverstisement

11. THE INTEGRATIONTHE INTEGRATION
Spotify Indonesia's advertisements across YouTube, TV, social media, and
websites are integrated, meaning they use a consistent brand message
and visual style across all platforms to strengthen Spotify’s identity and
value proposition. All advertisements highlight key features of Spotify,
such as Discover Weekly, to encourage people to download the app. They
also emphasize ad-free listening to persuade users to subscribe for a
better listening experience. This integrated approach ensures that
Spotify’s messaging is consistent and effectively drives users to engage
with the platform.
Integrated or not?
Integrated Marketing
Communications

12. Integrated Marketing
Communications
XIAOMI
https://www.mi.com/global/
XIAOMI channel
XIAOMI
XIAOMI official

13. XIAOMI Integrated Marketing
Communications
ADVERTISEMENT OVERVIEW
Printed AdvertisementBranding & Application

14. XIAOMI Integrated Marketing
Communications
ADVERTISEMENT OVERVIEW
Video Commertials TV adverstisement

15. XIAOMI Integrated Marketing
Communications
ADVERTISEMENT OVERVIEW
Product Presenting Product Website

16. THE INTEGRATIONTHE INTEGRATION
Bearing in mind overviewed direct marketing communicational examples like packaging and
commertials and the usage of social networks, we may assume that XIAOMI are close to creating self-
opetaring "universe" of the products as we are used to call "smart home system".
Having giant tech brand examples as Apple and Samsung, XIAOMI don't fail to use the best possible
options to promote the brand and maintan never-disappointing quality. Not to mention the difference in
target audiences of the companies, XIAOMI tends to be a cost-friendly brand for an average consumer
meaning widen opportunities to expand the market influence.
We can see the branding shining through every promotion campaigm, not resulting on the colors and
fonts only, but by the usage of "opposite Apple" paradigm itself. Chosing white as the main color of
presenting products XIAOMI emphasize the difference between well-knowm brands (as Apple usually
tend to choose black colors for their presenting events).
Integrated Marketing
Communications

17. Ingoude Company
THANK
YOU