GROUP-5-PROPOSAL_PRESewewewENTATION.pptx

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1. Thesis Defense

2. BELMIS, APRIL BABE CAGOL,MAE ENGEL GARCIA, JESSA LAPIZ, AIDEN LOVE MENDEZ, RESTITUTO TEGOYLO, GEOVANNI THE POWER OF ONLINE REVIEWS: EXAMINING THE RELATIONSHIP BETWEEN FACTORS AND CONSUMER’S PURCHASING DECISION

3. Purpose of the Study As the pandemic spread, many businesses moved their operations online, making online reviews crucial for consumers in deciding what to buy and what not to buy. Thus, this study aims to determine how the factors influencing consumers purchasing decisions through online review as well as the relationship between these factors and consumers' purchasing decisions.

4. RESEARCH GAP Understudied Factors Methodological Gaps Emerging Platforms or Technologies:

5. Statement of the Problem 01 02 What is the participant’s level of perception of the online reviews in terms of? 1.1. Valence; 1.2. Review Length; 1.3. Overall Ratings; 1.4. Media Review. What is the participant's frequency of buying? 03 Is there a significant relationship between the participant’s level of perception and frequency of buying?

6. Methodology This is a quantitative study that employs the descriptive correlational method. The researchers use survey questionnaire to collect the respondent's viewpoints and perceptions of the variable in order to develop the study. Following data collection, the researchers will use Cronbach's Alpha Calculation to determine the internal consistency of the research instrument.

7. Thank You!