Group Assignment 2 production and use of extension aids

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1. PRODUCTION AND USE OF EXTENSION AIDS Group Assignment 2

2. Development of Concept N otes for Media P rojects 2

3. Assignment Tasks Use the developed factsheets Naming the teams [Get a reflective name vs the project you are up to] Select two causes of the problem [Make cases to work on] D evelop a 2 paged concepts on two selected multimedia materials [Print media, Electronic media, the develop Social media strategy. Present the concepts on Monday, 7 th and Wednesday, 9 th October 2024   The teams must produce the multi-media materials as part of continuous assessments. Combine Electronic, Print and Social media products Final submission to be done on 6 th November, 2024 3

4. Project Teams Focus 4 Thematic Area Climate Smart Technologies. Specific to Conservation Agriculture Priority Problem lack of awareness about Conservation Agriculture. Lack of interest of farmers about Conservation Agriculture low adoption of Conservation Agriculture practices among the farmers Key causes of the Problem 1.Shortage of extension worker 2.Famers attitude toward climate smart technologies 3. Poor mode of delivery of extension aids 4. High cost of production at the beginning of technology Team Goals   To enhance understanding and increase adoption of conservation agriculture. Communication Objectives Increase the adoption of Conservation Agriculture by 20% among local farmers within six months. Raise awareness about Conservation Agriculture practices among 50% of the community within one year. Target Audience Local farmers, Agricultural Extension Workers Community Leaders Appeal Message   Secure your Future by adopting Conservation Agriculture Practices today!” Content for the Audience Appropriate Media Product   Print media i.e. Leaflet, Poster, Booklet, News articles, and Banner   poster and leaflets Electronic media i.e. radio program, audio podcast and video for farmers Video for farmers Social media post i.e. Twitter, FB, WhatsApp, and YouTube   whatsapp

5. Concept Note Format 5 Name of the Team MLELA NTHAKA Title of the media project   Target District(s)   BALAKA Target EPA(s) RIVIRIVI Target Audience Farmers and community leaders Project thematic area Climate Smart Technologies. Specific to Conservation Agriculture Communication goal(s) To enhance understanding and increase adoption of conservation agriculture. Smart objectives     Increase the adoption of Conservation Agriculture by 20% among local farmers within six months. Raise awareness about Conservation Agriculture practices among 50% of the community within one year. Roles of team members Questioner development ( group work) Poster and leaflet production ( steve banda , Khama baluwa ) Video production ( pearson banda , telleza Nedi ) Meeting invitation( steve banda ) Conducting interview( mphatso medson , sausa , good will Data collection: ( Goodwill… Data analysis : alick kwizombe , bakayawo Report writing ( Benedict and Davie ) Report presentation (benedict and Davie Require materials i.e. Checklist + Interview questions + Production + Post-production needs as a team   questioner, pens, hard covers, smart phones, transport Timelines of your work   20 november 2024 How to Dissemination the Products Through whatsapp , field day