Growing the McDonald’s brand

How brand extension may be used to grow McDonald's brand.

1. Growing the McDonald’s Brand The game of fries

2. Evolution of MCDONALD’S logo

3. History of MCDONALD’S Today:

4. Competition faced by MCDONALD’S

5. Problems faced by MCDONALD’S

6. Ansoff’s Growth Matrix Current Products New Products Current Markets New Markets

7. Market Penetration Strategy by MCDONALD’S

8. MCDONALD’S Website: Market Penetration Strategy

9. Market Development Strategy by MCDONALD’S

10. MCDONALD’S Website: Market Development Strategy

11. Product Development strategy by MCDONALD’S

12. MCDONALD’S Website: Product Development Strategy

13. Diversification Strategy by MCDONALD’S

14. MCDONALD’S Website: Diversification Strategy

15. MCDONALD’S Facebook page

16. MCDONALD’S Twitter/ Instagram page

17. Recommendations for MCDONALD’S Nah You’re alright

18. References https:// www.youtube.com/watch?v=9LzMtL6cT4I https:// www.bloomberg.com/news/articles/2016-12-05/mcdonald-s-revamps-4-billion-mccafe-brand-as-it-lags-starbucks http:// corporate.mcdonalds.com/mcd.html https:// www.mcdonalds.com/us/en-us.html https://in.pinterest.com/mcdonalds / https://www.facebook.com/McDonalds / https:// twitter.com/McDonalds https://www.instagram.com/mcdonalds /

19. Summary

20. Disclaimer Created by Rahul Javkhedkar , IIM Sirmaur , during a marketing internship by Prof. Sameer Mathur,IIM Lucknow . (See www.IIMInternship. com )