GROWSAPHANA ScaleupBOM for Public cloud Editon

S4HANA BOM

1. INTERNAL – SAP and Partners Only
GROW with SAP for
Scaleups Partner-led
Campaign Brief
Campaign code:CRM-YD24-SFH-2588270
Global Partner Marketing

2. 2INTERNAL – SAP and Partners Only
Market context & Program definition GROW with SAP for Scaleups
Market Opportunity
Business Context Background, Strategy & Solutions
Market Insights by Solution Area
•Scaleups Global Market Potential
•Market insights resources
Market Potential
How does SAP define a Scaleup
•GROW with SAP is pre-configured with industry best
practices delivered out-of-the-box
•Real-time financial reporting at any level of detail and
from any view into the business, an insight-to-action user
interaction model
•Easy to deploy using a predictable scope and timeframe
delivered through a proven deployment service
•Automatically updated on a regular basis with the new
releases twice a year
•Runs on a powerful Business T echnology Platform
allowing customers to differentiate with solution
extensions and integrate with other SAP and 3
rd
-party
applications
SAP Solution Value Proposition
Primary buyer:
•Companies founded after 2005, still undergoing fundraising from VCs
•Pre-IPO / not acquired by a corporate or run by PE
•Founder/Co-Founder/Business Owner/CEO/President,
CFO, Head of Finance, VP Finance, Director of Finance, Head of Operations, CHRO, COO; Venture Capitalists
Industries:
•Fintech
•Health tech
•IT/SaaS/Enterprise Technology
•Transport / Automotive
Target audience & Industries
Please include this SAP campaign code into the SAP Deal Registration* (DRS) applicationwhen
registering any resulting deals in the system:CRM-YD24-SFH-2588270
Tutorial: Deal Registration Campaign Code Entry Watch
Companies valuated
between $80M - IPO
Our
Huge
Opportunity
$277bn
Funding
$13tn
Valuation (Full Market)
17,203
Worldwide scaleups
1824
Unicorns
5%
SAP’s
Penetration
SAP supports every stage of a scaleup’s growth through the GROW with SAP offering for scaleups.
This program provides a complete package of
technology, service, and support, including the latest
version of our cloud-native ERP for up to six months free
and with a delivery timeframe between four to six weeks.
In addition, scaleups can access our hypergrowth hub to
take advantage of partnership benefits and perks.
Hero Products & Solutions
Primary: GROW with SAP (= SAP S/4HANA Cloud,
public edition + BTP CPEA Credits + BTP Build + ISBN
+ Finance)

3. 3INTERNAL – SAP and Partners Only
Market context & Program definition GROW with SAP for Scaleups
Value Propositioning & Positioning:
•Keep disrupting the market place: constant innovation on products and business models. Hyper focused on growth, expanding to new geographies, capturing marke t
share, hiring cutting-edge talent – to drive their outcomes.
•Embed operational rigor and financial capabilities into business processes to scale and prepare for the days they will exit by M&A or IPO.
•Reach the maximum growth on a sustainable and flexible way with integrated, automated, cost efficient and agile solution.
•Increase Valuation:Present to the market as a high valuation technology company with high growth potential and predictable, repeatable revenue streams.
Key Pillars & Messages:
If you want to grow, scale, exit; You have to structure. Great ideas are rarely enough. They may be implemented by talented teams and directed by innovative leaders, but the
growth trajectory requires the constant evolution of new skills, infrastructure, and future planning.
Messaging and Positioning Framework (MPF)
GDC_IDPSummary2_v1.11.21
Business Outcomes What SAP Can Do
GROW •Sell more
•Grow client base
•Hire top talent
•Focus on your core product to grow market share
•Free up resources to advance strategic innovation projects by establishing automated,
standard processes
•Hire people that reflect company values and culture by making use of a global and
diverse talent sourcing
•30% employee growth within the first year, on average
SCALE •Retain & develop top talent
•Sell into new geographies
•Formalize processes by embedding operational rigor (esp. for finance & people)
•Develop a multi-level international expansion strategy to become profitable at a global
scale by collaborating with our worldwide network and strategy experts
•Find and hire the best talent.Manage core HR, payroll, time tracking, benefits admin,
andHR service delivery.
•Scale without breaking by digitizing and setting up future-proof core business processes
through infrastructure stability
EXIT •Increase multiple
•Ensuring IPO Readiness through system compliance
•Maximize your value at exit
•Appeal to potential buyers (M&A)
•Enabling transparency and accountability through real- time access to data and
profitability analysis report
•Reduce the cost of finance and optimize working capital
•Streamlined Order-to-Cash processes increase productivity and customer satisfaction
•Standardizing procurement processes helping to reduce costs and efficiently manage
suppliers
•Streamline finance and business processes based on SAP Best Practice Processes

4. 4INTERNAL – SAP and Partners Only
Market context & Program definition GROW with SAP for Scaleups
Who is lucky enough to be eligible for the GROW with SAP Scaleups program?
Criteria
Hard (Non-negotiable) Criteria
• Founded in/after 2005
• Not a subsidiary or owned by a parent company
Soft Criteria
The market shows prospects with these criteria are mature enough and ready to instill operational rigor (aka powered by technology).
• Funding €20M
• Valuation €100M
Characteristics
Not criteria, but these characteristics form a 360 view of a mature prospect that is likely ready to use SAP tech.
• Seed/Series A+
• 3+ countries
• 30+ Employees
All accounts with the above criteria are automatically eligibleas “GROW with SAP Scaleup" accounts. The criteria and thresholds are designed to create a funnel
to identify prospects with a complex business model where SAP technology is primed to fill a need.
Program Eligibility
GDC_IDPSummary2_v1.11.21

5. 5INTERNAL – SAP and Partners Only
Goals •Acquire Net New Names for SAP S/4HANA Cloud Public Edition through hypergrowth/startup/scaleups/VC firms
Stages
Channel
Strategy
& Tactics
Customer Value Journey | Partner-led version
Decision / LandAwareness Acquisition Consideration
Partner Solution Pages
Social assets
Outreach email sequence
Campaign Landing Pages
Analyst Reports
Social assets & Promotional to drive
traffic to campaign landing pages on Partner’s site with acquisition assets
•Tactics: content syndication, organic
social, and SEO.
•Create your own social assets with the copy provided
Campaign landing pages deliver relevant content to drive engagement.
Create your with the copy
provided capture registrations
Campaign awareness assets promote
CTAs including acquisition assets (IDC
whitepaper, IPO Readiness, Infographic)
or consideration assets (solution brief,
customer stories, demos) depending on
phase in the customer journey to drive
engage contacts.
Partner’s solution pages to be
tailored for GROW with SAP
Scaleup audiences
Email sequences to contact target
audience
Summary &
Overview
Social Copy
Emails
Key asset
Light
Version
IDC Whitepaper:
The Business Value
of SAP Cloud ERP
Solutions for
Scaleup
Customer Stories
Key Call to Action
Partner Lead Routing
Process
Request a
Demo
Contact us
Request a
Meeting
Teleguide
Solution video
Blog posts
Social Copy
Social Banners
I n fographic: GROW
with SAP for Scaleups
IPO Readiness-
Helping Your Scaleup Grow
IDC Snapshot: The
Business Value of SAP
Cloud ERP Solutions
for Scaleup
Blog posts (Forbes.com )
Key CTAs
Contact Us, Request a Meeting,
Request A Demo,
•CTAs request a meeting/demo/
are all fast track hand raisers
•All CTAs may go through
Partner’s standard lead routing
process.
Solution/Product assets
Nurture contacts to accelerate
the evaluation of SAP’s products
and solutions within decision
makers and decision influencers.
All promotional assets can be found in the campaign page
on the Partner Portal

6. Contact information:
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