Grubbs_Nikolas_SBC_PB1_2024-08.pdfqwerty

Perosonal Brand Exploration slide show

1. PERSONAL BRAND EXPLORATION
Nikolas Grubbs
Project and Portfolio I: 2.1 Project / Sports Broadcasting / Aug 18, 2024

2. Career Category: Starting Career
SHORT TERM CAREER GOAL-
Immediately following graduation in 2026,
Apply for multiple sports internships, specifically through ESPN and Fox
- Maintain a GPA above 2.5, a GPS above 85, and follow up with
Gus Ramsey upon completion of class by January of 2025.
- Submit applications throughout college and build resume to
resubmit upon graduation.
LONG TERM CAREER GOAL (2035)-
Become an established broadcaster working for the San Diego
Padres or the Atlanta Braves.
Career Goals

3. PROFESSION
OCCUPATION
Sports Broadcasting
POTENTIAL JOB TITLES
Sports Multi-Media Journalist
Sports Anchor
News Assistant
Source: DisneyCareers

4. TARGET AUDIENCE MLB HIRING EXECUTIVES
SportscastersPodcastersAd. Creators
Video Game
Narrators
Sports
Fans
Audio
Media
Source: Book Yourself Solid

5. COMPETITION
Work Experience:
2 years of Audio/Visual classes
Background work on stage sets
Education:
Currently enrolled in Sportscasting at Full Sail
University
Noteworthy Experience:
Show coordinator at Trail of Terror (5 years)
Skills and Proficiencies:
Acting
Set Design
Overall Online Presence:
0 connections with profile set up with the bare minimum.
Lacks personal information and is poor for outreach
Grade- 2 of 100
Work Experience:
Sports Editor at Daily Titan (8 months)
News Intern at Fox (5 months)
Anchor at Titan Communications (1 yr, 4 months)
Broadcast Assistant at ESPN (2 years)
Education:
Bachelor of Arts degree at California State University
Noteworthy Experience:
Digital Producer at Warner Bros (2 Endorsed)
Skills and Proficiencies:
Digital Production
Copywriting
Overall Online Presence:
500+ connections, personal banner with professional headshot,
summary of experience with featured posts of accomplishments,
with 1800 followers
Grade- 80 of 100
NIKOLAS
GRUBBS
Marisa
Flores
Source: LinkedIn

6. IDENTITY
CORE VALUES:
Achievement
Curiosity
Dedication
Happiness
Health
Golden Circle:
Why?: To provide
neutral and insightful
commentary on
American
Sports.
How?: Establish a
con
fi
fident
and professional
reputation
that attracts the
audience.
What? Sports
broadcasting
for professional baseball.
VISION: Increase the passion for baseball across the
country and bring in a bigger audience for the sport.
GUIDING PRINCIPLE: “Strive not
to be a success, but rather of value.” -Albert Einstein
SUPER POWER : Keeping audiences
engaged through entertaining story telling
and relevant information.
PASSION: Baseball
Source: Core Values Discovery Exercise

7. PROMISE:
I give well-studied commentary
over professional sports in efforts to
provide the audience with insight and excitement
during a game.
POSITION:
Factually Ecstatic Commentary
Promise and Postion

8. NETWORKING
Industry Events
Broadcast Sports Camera Workshop
Aug 24, 2024 Orlando, FL 7:30am-6pm
Objective: Learning with a more hands-on
experience in the field of sports photography
as well as meeting like-minded people aiming
to be in the same field.
Elevator Pitch: In todays quick-fire, multi-stacking,
short-story world, do you notice how difficult its become to
retain the audiences attention? I’m here to fix that by providing a
new sense of thrill and excitement behind sports narration that fans
aren’t used to seeing. Through quick wit and not-so-conventional language,
I bring a new sense of surprise to the sports world.
YRS Production Series LIVE
Oct 16, 2024 Fern Park, FL 6:30pm-9:30pm
Objective: To observe and learn the process
of a real life recording session.
Mentorship: Seeking veteran sportscaster with a minimum
of ten year experience. Preferably over baseball or football.
Source: Eventbrite, Meetup

9. DIGITAL MARKETING
Online Calculator Scores:
Volume: Zero
Relevance: Greater than 0
Purity: Zero
Diversity: Less than 0
Validation: Less than 0
Brand Archetype:
Archetype: Hero
Description: This usually depicts someone
Who encourages others, with an
Unwavering determination for greatness.
Digital Marketing Strategy to Improve ID Scores and Exude Archetype:
Top Priority: Consistency and Quantity
Type of Content: Videos and Posts- Creating highlights and discussions based primarily around
updates in the sports world. Displaying myself as a confident analyst who people will actually
listen to.
Social Media Tools: TikTok and X- Tiktok is a great platform to create short videos that attract a
massively diverse following, and also spotlights people who exude heroic personalities.
X would support that platform by allowing me a place to better
converse and discuss the content I upload.
Source: Kaye Putnam, Content Marketing Institute

10. PROFESSIONAL DEVELOPMENT
TECHNICAL TRANSFERABLE
Adobe Creative Cloud
Task- Complete online
Course.
Org- LinkedIn Learning
Date- Aug 25th, 2024
Stage Presence
Task- Join public theatre to develop more comfortable
stage presence.
Org- Theater West End, Sanford, Florida
Date- Sept. 1, 2024
Sports Venue Forum
Task- Attend event that gives me deeper understanding
of how to build, fund and operate cutting edge sports venues
Org- Sunseeker Resorts
Date: Dec 8th- Dec 10th, 2024
Rules of High Performers
Task- Complete online course.
Org- LinkedIn Learning
Date- Aug 26th, 2024
Source: LinkedIn Learning

11. REFERENCES
-Disney. (n.d.). Search jobs at Disney. Disney Careers. https://jobs.disneycareers.com/search-jobs
-Disney (2024) Sports reporter/Anchor https://jobs.disneycareers.com/job/philadelphia/wpvi-sports-reporter-anchor/391/67932785536
-Disney (2024) KGO Sports Multi-media Journalist/producer
https://jobs.disneycareers.com/job/san-francisco/kgo-sports-multi-media-journalist-producer/391/68542511328
-Disney (2024) KABC News Assistant - Part Time
https://jobs.disneycareers.com/job/glendale/kabc-news-assistant-part-time/391/66495421776
-Book Yourself Solid (2017) Why People Buy What You’re Selling
https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
-LinkedIn (2024) Marisa Flores Profile https://www.linkedin.com/in/marisajulianne17/
-EventBrite (2024) Broadcast Sports Camera Workshop
https://www.eventbrite.com/e/broadcast-sports-camera-workshop-registration-958107915567
-Meetup (2024) YRS Production Series LIVE https://www.meetup.com/digitalmusic-clubcubase/events/vtcvpqygcmbgb/
-LinkedIn Learning (2024) The Unspoken Rules of High Performers and High Potentials
https://www.linkedin.com/learning/the-unspoken-rules-of-high-performers-and-high-potentials
-LinkedIn Learning (2023) Acrobat Pro Essential Training
https://www.linkedin.com/learning/acrobat-pro-essential-training