Gucci slide

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1. WELCOME TO OUR PRESENTATION SUBMITTED TO: Mr. mohammod mahbubul alam Assistant Professor DepARTMENT OF TEXTILE ENGINEERING, AUST. 1 SUBMITTED by: Sadman sakib Id No: 13-01-06-012 Golam rabbi shawon ID No: 13-02-06-076 Mazedul islam soyeb ID No: 13-02-06-088 Khairul kabir ripon ID No: 13-02-06-091

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3. FROM MODEST BEGINNINGS AT THE END OF THE 19TH CENTURY, THE GUCCI COMPANY BECAME ONE OF THE WORLD’S MOST SUCCESSFUL MANUFACTURERS OF HIGH-END LEATHER GOODS, CLOTHING, AND OTHER FASHION PRODUCTS. RANKED 38 IN TOP 100 GLOBAL BRANDS. DESIGNS, MANUFACTURES AND DISTRIBUTES HIGHLY DESIRABLE PRODUCTS. 520 DIRECTLY OPERATED STORES WORLDWIDE.  BRAND VALUE STANDS AT USD 12.4 BILLION IN 2015 AS COMPARED TO THE AVERAGE BRAND VALUE OF THE LUXURY MARKET I.E. USD 7.8 BILLION. Introduction: 3

4. 4 History: Guccio Gucci Established A Shop In 1921 That Sold Fine Leather Goods With Classic Styling. Gucci's Store Featured Such Finely Crafted Leather Accessories As Handbags, Shoes, And His Iconic Ornamented Loafer As Well As Silks And Knitwear In A Signature Pattern.

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7. GUCCI ALDO GUCCI DESIGNED THE GUCCI LOGO. IT IS THE EMBLEM OF LUXURY, GRANDEUR, FINESSE AND QUALITY. THE MEMORABLE “DOUBLE-G” LOGO OF GUCCI COMPRISES OF THE TWO INTERLOCKING, PERFECTLY-EXECUTED “G”, INSPIRED BY FOUNDER NAME GUCCIO GUCCI. THE BLACK COLOR IN THE GUCCI LOGO REPRESENTS THE DOMINANCE, EXCELLENCE AND ELEGANCE OF THE BRAND. LOGO SIGNIFICANCE : 7

8. KEY PEOPLE OF GUCCI: MARCO BIZZARRI: CHIEF EXECUTIVE OFFICER 8

9. EMPLOYEE OF GUCCI: TOM FORD: CREATIVE DIRECTOR FRIDA GIANNINI: F ASHION DESIGNER OF GUCCI 9

10. Mission Statement & Goals “The Price Is Forgotten Long After The Quality Remains" 10

11. STP: 11

12. DISTRIBUTION NETWORK: GUCCI relies on exclusive distribution network so that they can control over the service level. In exclusive distribution, sellers only carry producer products. Company tries to market their product through online and directly operated stores which accounts for 70% revenue of company. 12 Company Distribution Channel

13. Products Gucci initially was into the leather fashion accessories but later drifted to high class dresses for women, men’s apparel, accessories including handbags and wallets for men and women and also shoes and then later on watches. It also includes babywear in its product which is comfortable and fashionable. Gucci’s signature Eyewear is very catchy and its perfumes heavenly. 13 Products

14. 14 Products It also has a wide range of home products that includes bedding, furniture and wallpaper. All in all it has everything one needs under one brand. Gucci serves all its exclusive products with the help of well-trained professional salespersons and that to in a very attractive packaging.

15. FOR MEN: 15

16. For Women:

17. FOR KIDS: 17

18. FOOTWEAR: 18

19. 19 ACCESORIES:

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22. Gucci Car 22 In 1972 Gucci got associated with American motors association & now It has launched its own car featuring Jenifer Lopez as its spokes person. Fiat and the Florence-based label present the "500 by Gucci", an important partnership between two brands that have always expressed Italian genius and creativity across the world .

23. 23 Fiat 500 Gucci Edition

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25. 25 Gucci and similar businesses made significant efforts to establish their brand equity because of its vital business line. Here, the idea is distinctiveness and uniqueness as these firms work in a niche market. Additionally, Gucci drives higher prices and the amount of outlets. Brand Equity:

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28. Marketing Strategy: Their basic marketing strategy is the placement of their stores, which are in the most expensive areas of London, Paris, New York, Rome and Tokyo. Their outlets are visually very appealing with high class and most expensive interior and exterior. 28

29. They offer discount and sales for the promotion of their brand and products. They initiate awareness about their products. They invest heavily in advertisements of their products to attract more customers. 29 Marketing Strategy:

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32. PRIZES: A rough estimate for a “cheap” handbag from Gucci would start at around $595 . A rough estimate for a very high quality handbag was start at around $15,500 . 32 PRIZES:

33. 33 Evening wear shoes would start at around $930 . Sneakers would start around $375 . PRIZES:

34. 34 Women’s wear clothing would start at around, for shorts and shirts: $790 . Men’s wear clothing would start at around, for shorts: $595 and shirts: $625 . PRIZES:

35. 35 Gucci watches price would start at around $800 . Children ’s Gucci signature belt price start at around $200 . Baby sleep suit price would start from $465 . PRIZES:

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37. Online Marketing: Online marketing strategy. Website. Address: http://www.gucci.com

38. GUCCI STORES: Gucci Has 520 Stores Around The World All Of Which Are Directly Controlled By Gucci. Each Gucci Store Signifies Its Elegancy, Style And Fashion.

39. NO OF DIRECTLY OPERATED GUCCI STORE WORLD WIDE:

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41. GUCCI MUSEUM: In 28 September, 2011 Gucci opened a 1,715 square metre museum charting its history in Florence. This museum is named as GUCCI MEUSO.

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43. 43 SWOT ANALYSIS: STRENGTH: Brand equity Highest quality products 3) Strong presence in international market 4) Product line and depth 5) Keeps Diversifying 6) Various CSR activities 7) Strong tie ups

44. 44 SWOT ANALYSIS: Weaknesses: 1) Continuous updating is required 2) Sexuality in Advertising 3) Trademark infringements and counterfeiting

45. 45 SWOT ANALYSIS: Opportunities : Youth is more brand conscious than ever 2) Emerging markets 3 ) Fashion never ends

46. 46 SWOT ANALYSIS: THREATS: A MAJOR THREAT OF GUCCI IS THAT TODAY, LIKE ANY OTHER SECTOR, IT IS NOT THE ONLY LION IN THE JUNGLE. THERE ARE OTHERS WHICH HAVE REPEATEDLY BEEN A THORN IN GUCCI’S SIDE.

47. Competitors: 1. Chanel 2. Christian Dior 3. Burberry 4. Ralph Lauren 5. Prada 6. Zara 7. Louis Vuitton 8. Hugo Boss 9. Hermes International 10. Versace 11. Valentino S.P.A

48. Achievement & Recognition: House of Gucci is an Italian iconic fashion and leather good items. It is one of the most famous and prestigious brands known globally. The organization has also won many awards. Some of the prestigious awards won by the organization are:

49. 49 Vogue Best New Designer (1995) Designer of the Year (1996) CFDA International Designer of the Year (1996) Elle Style Awards' Style Icon Award (2000) British GQ International Man of the Year Award (2000) Time's Best Fashion Designer (2001) GQ Designer of the Year (2001) Achievement & Recognition:

50. 50 First Annual Fashion Design Achievement Award at the Cooper Hewitt Design Museum's National Design Awards (2003) The brand also occupied 46th position in the Business Week magazine which featured Top 100 Brands chart (2007). International Designer Award at British Fashion Awards (2015). International Business Leader & International Accessories Designer by British Fashion Council (2016) CFDA International Award (2016) Achievement & Recognition:

51. GENIUS JEANS Guinness Book Of World record cites the Gucci “GENIUS JEANS” as the most expensive jeans of the world. A pair of normal Gucci jeans that has been ripped & covered with African beads. When it was presented in Milan back in October 1998, it got an astonishing price of $3,134. WORLD RECORD:

52. Find Gucci on: Facebook Instagram YouTube Twitter Google+ Pinterest Snapchat

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