haldiram

haldiram

1. Chanchal B.B.A. 3 rd sem.

2. Company Profile History Competitors Market Share Vision and Mission SWOT Analysis Marketing Mix Market Structure Organization Structure Contents:

3. Haldiram's  is a major Indian sweets and snacks  manufacture. Headquarters  in Nagpur, Maharashtra, India . Its products are exported to several countries worldwide. Haldiram's was founded in 1937. Founder is Mr. Shivkisan Agrawal.   Company Profile:-

4. Strengths 1. Brand awareness and easy to recall. 2. Variety of products like papads , namkeens , cookies,chips,sweets , sherbets, dryfruits , etc. 3. Trusted for quality and hygiene. 4. Attractive and efficient packaging. 5.Loved for its taste. 6. Exported to many countries.

5. Weaknesses 1.Less advertising is done compared to other food brands. 2.Involved only in Indian snacks. 3.Outlets are limited only to mainly North India

6. Opportunities 1.Increase its reach in India and abroad. 2.Expand the hotel business. 3.Increase the number of outlets. 4.Agrresively advertise and promote the brand. 5.Introduce healthy snacks like fat free, low calories and baked. 6.Innovate by introducing snacks catering to the youth.

7. Threats 1.Customers are inclined towards western ways, and are not interested in Indian snacks. 2.Indian snacks are considered unhealthy. 3.Increased competition from other brands and local players.