haldiram ppt 4 (1).pdf

Haldirams presentation material

1. Name : anonymous
College of commerce
and finance

3. Haldiramis one of the famous brand in India for its sweets,snacksand
namkeens and with restaurant business. Haldiramgroup has become a
household name in indiatoday.
Haldiramswas formed in 1937 as a small sweet shop in Bikaner,rajasthanby
Mr.GangaAgarwal. Haldiramsheadquarters is situated in Nagpur.
Haldiramsis the second largest Indian food brand after parle.
The haldiramsbrand is valued at 5000crores today and is twice the size of
Hindustan unilever’spackaged food division.In2017 haldiramscrowned as
country’s largest snack company and has more than 400 products with it.

4. ➢The haldiramname is
divided in 3
completely
independent
businesses.

5. 1.Customization of products !
2.Distinct packaging !
3.Authenticity !

6. Strength
•Haldiramproducts are trusted for quality and hygiene.
•Good and attractive packaging
•Availability of brand in every other outlets
Weakness
•Less profit margin of haldiramproducts from other brand
•Haldiramdoes less advertising as compared to others.
•Outlets are limited only to mainly north india.
Opportunity
•Aggressively advertise and promote the brand.
•Expand the hotel business
Threat
•Indian snacks are considered unhealthy
•Increased competition with bikano,lehar,bikaji.

8. Staffing process
Database management of Haldiramsfollows
These steps for recruitment and selection.
1.Preliminary round –HR manager shortlists the
applied candidates as per requirements.
2.Interview round-HR manager calls the applicant
And then assess them on the skills.
➢Skills required are :-
Data handling skills: ERP, Spreadsheet softwares. With e-mail
writing, communication skills.
3.Selected candidate are informed
by email with offer letter for joining.

11. ➢To attain leadership in western snack items.
➢Innovating new quality products
➢Increase the number of outlets

15. Interviewed Mr. Kamal
Designation; Database assistant at haldiramcorporate
office, sector 62 Noida.
Websites
Haldiram: A legacy carried on by 3 different brands -The Brands of
India
www.haldiram.com
www.haldiramsonline.com
www.storeshaldiram.com
www.tofler.com
Kellogg’s eyes Haldiram’ssnacks, valuing co at $3 billion -Times of
India (indiatimes.com)