Hans Lacida Slide Skills Experiences Testimonials and Portoflios.pdf

This comprehensive PDF document provides an in-depth overview of Hans Lacida's extensive experience and expertise in digital advertising and marketing. The slides encapsulate over a decade of dedicated work in the industry, highlighting key skills, achievements, and case studies that showcase Hans's ability to deliver outstanding results across various campaigns and industries.

Key Sections:

Introduction & Background:

A brief introduction to Hans Lacida, outlining his journey in the digital marketing world, from humble beginnings to becoming a seasoned Google Ads Specialist.
Core Competencies:

An overview of Hans’s core skills, including advanced Google Ads management, PPC strategy, keyword research, budget optimization, data reporting, and campaign analysis. This section emphasizes Hans's proficiency in driving high ROI and reducing cost per acquisition for clients.
Portfolio of Success:

A showcase of selected campaigns where Hans significantly improved client outcomes. Each case study is presented with clear metrics, demonstrating his strategic thinking and ability to optimize performance, whether for e-commerce, home services, or B2B sectors.
Client Testimonials:

Quotes and feedback from satisfied clients who have benefited from Hans’s expertise. This section underlines his ability to build strong, results-driven relationships with clients.
Tools & Technologies:

A detailed list of the tools and platforms Hans excels in, such as Google Ad Manager, Google Analytics, and Google Ads Editor. This section also covers his experience with additional platforms like Bing Ads, Meta Ads, and various data visualization tools.
Case Studies & Results:

Deep dives into specific projects, detailing the challenges faced, strategies implemented, and the results achieved. This section is designed to give potential clients and employers a clear understanding of Hans’s problem-solving approach and effectiveness.
Career Highlights:

A timeline of Hans’s most notable career milestones, including high-budget campaigns, industry recognitions, and the impact of his work on client growth.
Contact Information:

Easy-to-find contact details, along with links to Hans's online portfolio and social media profiles, making it convenient for prospective clients or employers to reach out.
Conclusion:

This PDF is an essential resource for anyone looking to understand the depth of Hans Lacida’s skills and experience in digital marketing. It serves as a testament to his commitment to excellence and his ability to drive measurable results for his clients.

1. HANZEL LACIDA

Fractional
Google Ads
Management

2. 2024 Hanzel lacida HANSLACIDA.COM

.About Me

.Professional Summary
.Core Qualifications

Work Experience Highlights
.Key Achievements

. Certifications

Business Tools

Brands I've Associated With
.Contact Information

Today's
Agenda:

3. About Me

4. Hanzel lacida

ABOUT ME

he

T

Over a decade of
experience in digital

marketing specialized in
Goolge Ads PPC
management and other ad
network platforms .

a
GALS y
Expert in managing small
to large advertising
budgets and
optimizing campaigns for
maximum ROI.

Passionate about
leveraging data-driven
strategies to drive
conversions for
business growth.

HANSLACIDA.COM

5. Hanzel lacida

HANSLACIDA.COM

Professional
Summary

6. Hanzel lacida HANSLACIDA.COM

Professional
Summary

+ Experienced Chief Marketing Officer and Google Ads Manager.

+ Managed advertising budgets exceeding $4 million for a variety of clients.

+ Google Ads Certified Specialist with a strong background in PPC and digital
marketing channels.

+ Proven track record in boosting conversions and revenue through strategic
market research and campaign optimization.

+ Dedicated team player and experienced project manager.

7. Core Qualifications

8. Hanzel lacida HANSLACIDA.COM

Core Qualifications

Senior Digital Marketing Professional:
© Managed large advertising budgets.
Notable $300,000 monthly budget in one account.
Google Ads PPC Expert:
Proficient in multiple digital marketing channels and Google Ads Editor.
Data-Driven Decision-Making:
© Analyzing data for trend identification, optimization, and increased ROAS.
Effective Strategy Development:
Crafting successful advertising strategies for diverse industries.
Ecommerce Specialist:
© Collaborating with clients to drive online sales growth.
+ Analytical Skills:
Developing custom metrics, creating comprehensive reports, and presentations.
+ Technical Proficiency:
Skilled in various website platforms (WordPress, WooCommerce, Shopify).

9. Work

Experience
Highlights () A

10. HANSLACI

Work Experience Highlights

+ Google Ads Specialist | OK SEO Pros (Nov 2023 - Present
+ Managed over $300,000 monthly ad spend Conducted thorough
keyword research and ongoing optimizations
+ Chief Marketing Officer/ Paid Search Specialist | ZELDIGITAL (Jun 2020 - Present
+ Achieved a ROAS of 3,929.20% for Shopify & WooCommerce Stores Spearheaded
the advertising strategy for an eCommerce business, delivering a ROAS of 623%
+ Advertising Media Buyer | LightsOn USA (Oct 2022 - Oct 2023
+ Monitored and optimized Google & Facebook campaigns for optimal performance
Managed the performance of all Google Ads / Facebook / Meta Business Manager,
and other ad platforms
+ Google Ads Manager | Alpine Safes (Jan 2021 - Jan 2023
+ Significantly increased online visibility and sales through optimized Google
Ads campaigns Conducted thorough keyword research and competitive
analysis.

11. Work Experience Highlights

+ Head Operations of Google Ads (PPC Paid Search & Media Buyer) | Golden
Lotus Media LLC USA (Jan 2022 - Dec 2022
+ Oversaw Google Shopping Ads for eCommerce clients, ensuring
optimal performance
+ Google Ads Manager (PPC Paid Search & Media Buyer) | MaxStandout
Marketing Agency (Jun 2020 - Nov 2022
+ Managed Google Ads campaigns for various industries, including
plumbing, dental, and local businesses
+ Google Ads Expert/Manager (PPC Specialist) | Austin Computers Australia (Jun
2013 - Sept 2020
+ Achieved 112,190,560 impressions and a ROAS of 8.0
Contributed to a revenue range of $2,670,000 to $4,005,000.

12. Key Achievements

13. Hanzel lacida HANSLACIDA.COM

Key Achievements

+ Remarkable ROAS
+ 3,929.20% for Shopify & WooCommerce
Stores 623% for an eCommerce business
+ Extensive Ad Spend Management
+ Managed $300,000++ monthly ad spend at OK SEO Pros
+ Impressive Impressions
+ Achieved 112,190,560 impressions at Austin Computers Australia
+ High Revenue Generation
+ Contributed to a revenue range of up to $4,005,000 with a
ROAS of 8.0

14. Certifications

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Certifications

+ Professional Diploma in Digital Marketing (2019
+ Google Ads Certifications
+ Shopping Ads (2021, 2022
+ Search Ads (2021, 2022
+ Video Ads (2022 Other Certifications
+ Google Ads Search Certificatio Google Ads
Video Certification (YouTube Ads)

16. Business Tools

A

Google Ads

Google Ads

A

Google Ads
EDITOR

HANSLACIDA.COM

Google

9

CallRail

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eo (E Trello
asana

Google
„08 Analytics

hotjar [=hrers]

HANZEL LACIDA

O spyru

© supenneraics

SEMRUSH

17. Brands I've Associated With

Throughout my career, | have had the privilege of partnering with a diverse
array of distinguished brands. My dedication to delivering exceptional, tailored
solutions has fostered strong, enduring relationships with both well-
established corporations and innovative startups. Some of the notable brands |
have associated with include:

‘KYOCERA
amet sa Austin | ALPINE SAFES
Computers,

37 | Sherlocks (FRASER)
"| Safes

HANSLACIDA.COM HANZEL LACIDA

18. Contact
Information

19. Hanzel lacida HANSLACIDA.COM

Contact Information

+ Let's Connect
Email:[email protected]
Phone (PH): [phone]
Phone (US): [phone]
Website: www.hanslacida.com
+ Visit my portfolio
+ Download case studies and Looker Studio
Report
+ https://beacons.ai/hanslacidalportfolio
g Plans
+» https://beacons.ai/hanslacida/rates

20. [email protected] eo