Harley Davidson Motor Company

Presentation on the company Harley Davidson Inc.

1. ALFRED GEORGE PGDM B P18170

2. Taglines “All for Freedom, Freedom for all ” “American by birth, rebel by choice” “Until you’ve been on a Harley Davidson, you haven’t been on a motorcycle” “Screw it, let’s ride”

3. Logo history

4. Origin and about the Company Harley-Davidson, Inc., incorporated on March 8, 1991, is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley-Davidson , Inc.  ( H-D ), or  Harley , is an American  motorcycle  manufacturer, founded in  Milwaukee ,  Wisconsin  in 1903. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services . The Company's on-road motorcycle market comprises categories, such as Cruiser, Touring, Standard, and Sports.  Internationally, the Company operates facilities in Brazil, India and Australia . More than 1,400 independently owned dealerships in nearly 100 countries. Annual Revenue $5.6 Billion Employees 5,200

5. History and key people

6. Milwaukee, Wisconsin, United States

7. MATTHEW S. LEVATICH President and Chief Executive Officer, Harley-Davidson, Inc. MICHELLE A. KUMBIER Senior Vice President and Chief Operating Officer, Harley-Davidson Motor Company JOHN OLIN Senior Vice President & Chief Financial Officer, Harley-Davidson Motor Company TCHERNAVIA ROCKER Vice President and Chief Human Resources Officer

8. Products and services Harley-Davidson manufactures and sells custom, cruiser and touring motorcycles that feature leading-edge styling, innovative design, distinctive sound, and superior quality with the ability to personalize. Riding experiences and events Accessories to customize our motorcycles Riding apparel and gear for riders and passengers Casual apparel and accessories for riders, passengers and enthusiasts Motorcycle service parts

9. Harley-Davidson Street ™ Part of Harley-Davidson’s newest lineup , Street™ models are built for a new era of motorcycling. Light and lean, they provide nimble but powerful city riding, but with the same style you’d demand from any other Harley-Davidson. $7000= Rs . 4,83,665

10. Sportster ® Sportster ®  Harley-Davidson models are both smaller and lighter than most others, with an appearance clearly inspired by racing cycles. Using either 883 cc or 1,200 cc Evolution engines to provide agile power on both highway and city streets. $9000 = Rs . 6,21,855

11. Softail ® With big-twin engines and styling designed to perfectly resemble a traditional hardtail chopper, these models are provided with hidden rear-wheel suspensions for enhanced comfort. $15,000= Rs . 10,36,425(ex-showroom)

12. Touring Longer and heavier than most other breeds of Harley-Davidson, Touring models are built for the long haul. Comfort, carrying potential, and capable cruising are focused upon in order to provide some of the best coast-to-coast machines in the country. $20,000= Rs . 13,81,900

13. CVO™ CVO™ (Custom Vehicle Operations) models are hand-crafted Harley-Davidson motorcycles that cater to rider choice in terms of style, comfort, performance, and anything else that can be customized. Large engines and dramatic paintjobs are highly characteristic of CVO™ Harley-Davidson models. $40,000= Rs . 27,63,800

14. Trike Harley-Davidson Trike models are all about one thing: freedom. With even more cargo space and long-range potential than models in the venerable Touring lineup , these three-wheelers are built to go the distance and then some.

15. The Harley Davidson BLUE EDITION is a handmade motorbike, which took over 2,500 hours of work to produce Only one unit in the world. Cost- 13 crores Collaboration with motorcycle specialist Bundnerbike and watchmakers Carl F. Bucherer .

16. Competitors BRITISH AMERICAN JAPANESE JAPANESE CANADIAN

17. India Operations Commenced operations in 2009 Started selling in 2010 Established as a wholly owned subsidiary company as Harley Davidson India. Based in Gurgaon Around 29 dealerships across India New Delhi, Gurgaon, Chandigarh, Mumbai, Hyderabad, Bangalore, Chennai, Kochi, Calicut, Kolkata, Ahmedabad, Indore, Pune, Goa, Guwahati and Jaipur are some among them. Assembly and manufacturing unit   Bawal , Haryana. Harley-Davidson India also sponsors the country’s Harley Owners Group (H.O.G .) The company organizes five big rides across the north, south, east and west zones along with the India H.O.G. Rally that takes place every year in Goa

18. Current scenario Donald Trump Slams India for High Import Tariffs on Harley-Davidson Harley Davidson shifts production to other countries over trade war concern. Hollywood Superstar Arnold Schwarzenegger's 'Terminator 2' Harley-Davidson Sold for Rs 3.3 Crore Current market price 43.25 USD on NYSE

19. Market share in USA

20. Future plans Harley-Davidson to Launch Lightweight 250-500 cc Motorcycle for Asian Markets Including India Harley-Davidson Pan America 1250 Harley-Davidson’s first electric motorcycle, LiveWire , in 2019 Creating high-engagement customer experiences across all retail channels Establishing strategic alliances with global leading e-commerce providers to extend access to Harley-Davidson to a pool of millions of potential new customers . New retail formats — including smaller, urban storefronts globally to expose the brand to urban populations and drive sales of the expanded Harley-Davidson product portfolio and expand international apparel distribution.

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