Haryana tourism marketing

Tourism scope in Haryana and its attraction

1. 18 MARCH 2019 Marketing Strategy of Haryana Tourism

2. Introduction Haryana Gurgaon, Faridabad, Karnal, Ambala, Panipat and Kurukshetra are some of the key districts of the state . The state has three major seasons, viz., hot weather (April-June), rainy season (July-September) and cold weather (October-March). Haryana is surrounded by Uttar Pradesh in the East, Punjab in the West, Himachal Pradesh in the North and Rajasthan in the South. The state surrounds the national capital city, New Delhi, from three sides. The most commonly spoken languages are Hindi and Punjabi. English is the medium of education in most schools. Parameters Haryana Capital Chandigarh Geographical area (sq km) 44,212 Administrative districts (No) 21 Population density (persons per sq km)* 573 Total population (million)* 25.3  Male population (million)* 13.5  Female population (million)* 11.8 Sex ratio (females per 1,000 males)* 877 Literacy rate (%)* 76.6

3. Tourist and Heritage sites in Haryana Mewat - beautiful 27 holes gulf course in a lush green . Panipat - A mute spectator of many battles that were fought. Rohtak - Land of mythological and Historical importance. Gurgaon - number of places worth visiting. Faridabad - A major attraction is the Surajkund crafts mela . Jhajjar - The Ancient Temple of Pandva’s Bhimeshwari Goddess and Jhajjar Museum.

4. Haryana Tourism Policy  In an effort to boost tourism in the state, the Government of Haryana has unveiled its Tourism Policy, which envisages promotion of tourism as a major engine of economic growth and capitalize potential of sustainable tourism. It aims at promoting sustainable tourism by encouraging a constructive and mutually beneficial partnership between public and private sector for economic development and employment generation. The policy seeks the state government to increase the earnings from tourism inflow at the rate of 10 per cent annually. The new tourism policy envisages promotion of tourism as a major engine of economic growth and capitalize potential of sustainable tourism for economic and employment generation.

5. Haryana Tourism Policy  The objective of the new policy is to broaden and diversify the concept of tourism from only Highway Tourism to Eco T ourism , Adventure Tourism, Pilgrim Tourism, Farm Tourism, Golf Tourism, Medical Tourism and Heritage Tourism in order to meet new market requirements. The state government will enhance the infrastructure particularly in the NCR region in view of the forthcoming Common Wealth Games 2010, besides enhancing professional excellence in training human resources and providing infrastructure for human resource development. The new policy has proposed to set a Tourism Development Council under the Chairmanship of Chief Minister to formulate strategy for the development of tourism, on strengthening tourism related infrastructure in the state, and to attract domestic as well as foreign investment. According to the new policy, the Tourism Department will identify suitable locations and lands for facilitating tourism projects in the state. The Tourism Policy also proposes to develop Gurgaon as a convention and exhibition hub with requisite world class infrastructure, recreation, information technology and support facilities. The state government will confine its efforts to infrastructural development ensuring uninterrupted electricity, water supply and provision of basic medical facilities. For this, it will provide fiscal incentives, assist in providing suitable sites and remove bottlenecks, especially those connected with infrastructural development. The Tourism Policy also provides that the concessions available to the industry in the industrially backward blocks will also be available to the hotels and tourism projects .

6. Current Communication Strategies Haryana tourism is currently concentrating more on indirect medium like TV, newspaper, internet. Currently promotion is carrying out through 2 schemes :- domestics promotion and publicity and foreign promotions and publicity . Haryana Tourism Corporation also promoting different types of tourism and festival by help of there official tourism website.

7. Types of Tourism in Haryana Types of Tourism promoted by Haryana Tourism Corporation:- Eco Tourism Farm Tourism Golf Tourism Adventure Tourism Heritage Tourism Medical Tourism Cultural Tourism

8. The current marketing strategies of Haryana tourism includes :- Event base campaigns: promote the brand “Haryana Tourism and tagline “ Come, Holiday with us! ”. Haryana travel mart. Surajkund International Crafts Mela (Faridabad) Dance and music festival. Time of Lohri Festival Celebrations. World travel mart London. International road shows.

9. Mass media campaign: currently focusing more towards mass media campaigns to build the brand. TV campaign. Print campaigns. Advertising film for Haryana tourism. Internet promotion( YouTube, mobile WAP, etc.) Partnering with private Promotion of digital videos and DVD.

10. Recommendations Use of the word of mouth marketing effectively ( like sending newsletter , email, photos , description of latest photo of major events/festival). Installation of Bluetooth kiosks and hotspot in major malls, airport , bus stations, railway stations, etc . Design “Kerala Theme” base contents . Marketing brochures in flight . Mobile application for tourists . Inline international and national movie promotions.

11. Haryana Tourism Offices CHANDIGARH Gurugram NEW Delhi

12. Thank You